Undoubtedly, "knowledge capital" is one of Accenture's most valuable assets. Therefore, the management gives knowledge management a strategic position-the strategic intention of implementing knowledge management is to make knowledge an engine for transforming ideas into business value; The specific task of knowledge management is to create, acquire, synthesize, share and use information, ideas and experiences to achieve Accenture's business goals.
Accenture pursues the global knowledge management strategy with great concern: knowledge management is led and managed by the president of global knowledge management; 543 knowledge management professionals are distributed in various branches around the world; Knowledge management is regarded as an indispensable business practice; Knowledge management professionals have their own career development model, and the company provides them with special courses. In addition, Accenture has also established a global standard operating process of knowledge capital, including knowledge acquisition, content audit and knowledge archiving. And the standard process of knowledge sharing has penetrated into Accenture's business development, project implementation, quality assurance and other business processes.
Knowledge management is not equal to information technology, it involves individuals, organizations, enterprises, strategies, environment and other aspects. At Accenture, at the individual level, knowledge sharing has been embedded in employees' learning procedures, so the skills they need can be subtly integrated into their daily learning. Company leaders realize that knowledge sharing is not only the key to the success of individuals and organizations, but also the main driving force to promote knowledge sharing. Therefore, they strengthen knowledge sharing within the organization through determination and exemplary role, as well as evaluation and encouragement of employees.
At the organizational level, Accenture organizes employees into cross-functional project teams facing the industry. It is these groups that use and create the intellectual capital of the company. Accenture's global knowledge management team clearly supports these groups. Knowledge sharing is the key index for the company to evaluate the performance of the project team.
Accenture employees usually need to stay away from the office and work in the customer's office. The characteristics of this business require Accenture to spread the best solutions and related technologies around the world. Therefore, every project team in Accenture needs to build a new building based on the knowledge collected by the company, and they don't need to invent the process.
At the strategic level, Accenture combines the personal skills, knowledge and experience of consultants with the accumulated knowledge of the company.
On the environmental level, Accenture realized that with the deepening of globalization, customers' needs are increasingly complex and diverse, the time required for innovation is greatly shortened, and new technologies make communication faster; Therefore, the management requires that the company's knowledge management system must operate according to environmental factors.