The Importance of Etiquette in Business Activities Chapter 1 Chapter 1. Meaning of Etiquette and Business Etiquette
"Rite" is the code of conduct for people when they interact with each other in social life. Business etiquette is the code of conduct for business people to communicate with customers. Business etiquette is a code of conduct that embodies mutual respect in business activities, and its core is the code of conduct, which is used to constrain all aspects of our daily business activities. The core function of business etiquette is to show mutual respect between people. It is a general requirement for people's gfd and manners in business activities.
Second, the role of business etiquette
With the in-depth development of market economy, there are more and more business activities, and etiquette is also playing an increasingly important role.
1. Standardize behavior. The most basic function of etiquette is to regulate various behaviors. In business communication, people influence, interact and cooperate with each other. If certain norms are not followed, the two sides will lack the basis for cooperation. Etiquette norms can make people understand what to do, what not to do and what not to do, which is conducive to determining self-image, respecting others and winning friendship.
2. Pass the message. Etiquette is a kind of information, through which you can express feelings such as respect, friendship and sincerity, and make others feel warm. For example, when you take a customer out to dinner, whether your behavior is appropriate may determine the success of the transaction. In business activities, proper etiquette can gain the goodwill and trust of the other party, and then promote the development of the cause.
3. Enhance feelings. In business activities, with the deepening of communication, both sides may have certain emotional experiences. Etiquette can easily attract each other, enhance feelings, and lead to the establishment and development of good interpersonal relationships. On the other hand, if you don't pay attention to etiquette and behave rudely, it will easily cause emotional rejection, cause interpersonal tension and leave a bad impression on the other side.
4. Establish an image. If a person pays attention to etiquette, he will establish a good personal image in front of everyone; When members of an organization pay attention to etiquette, they will set up a good image for their organization and win public praise. Modern market competition is not only product competition, but also image competition. A company or enterprise with good reputation and image can easily gain the trust and support from all walks of life and be invincible in the fierce competition. Therefore, always paying attention to etiquette is not only the embodiment of good quality of individuals and organizations, but also the need to establish and consolidate a good image.
Third, the importance of business etiquette
Learning and using business etiquette correctly is not only the external expression of a person's inner cultivation and quality, but also an art, a communicative way or method applicable in interpersonal communication, and a customary practice of showing respect and friendship in interpersonal communication. To communicate with each other in interpersonal communication, we must master the skills of business etiquette. From a personal point of view, mastering certain business etiquette is helpful to improve people's cultivation, beautify themselves and beautify their lives. But also can effectively promote social communication, improve interpersonal relationships, and help to purify social atmosphere. Imagine that a smile and a caring word can give people a warm heart and make them feel happy. Why not? From the enterprise's point of view, mastering certain business etiquette can not only shape the enterprise image, improve customer satisfaction and reputation, but also achieve the purpose of improving the economic and social benefits of the enterprise. Business etiquette is an important content of corporate culture and spirit, and it is the main attachment point of corporate image. However, all international enterprises have high standards for business etiquette, and regard business etiquette as an important content of corporate culture and an important software that has obtained international certification. Business etiquette is a broader concept that constitutes image. And the image is the first business card for business people! In today's increasingly competitive society, more and more enterprises pay more and more attention to their own image and employee image. The professional image, temperament and business etiquette in business occasions have become an important means of success in today's workplace and an important embodiment of corporate image.
Business etiquette is becoming more and more important in people's social interaction. Carnegie said that a successful enterprise needs 65,438+08% professional skills and 82% effective interpersonal communication. With the improvement of material living standards, people are pursuing spiritual civilization more and more, and they can master business etiquette in order to communicate with people more effectively and win in business. The application of business etiquette not only reflects the individual's own quality, but also reflects the corporate culture level and management realm of the enterprise. In business occasions, etiquette and politeness are the "lubricants" of interpersonal relationships, which can effectively reduce the friction between people, avoid interpersonal conflicts to the greatest extent, and make interpersonal communication in business occasions a very pleasant thing. While meeting people's social needs, it also meets people's needs to be respected. Good business etiquette can create a good business communication atmosphere and lay a good foundation for the cooperation of enterprises. On the contrary, it may cause adverse effects and huge losses to enterprises.
There is a story that the general manager of a company doesn't cooperate next because the sales manager of the other party doesn't know the basic handshake method. This story has greatly touched and inspired me: in business activities, the personal image of a business person not only represents himself, but also represents the enterprise where the individual works. Therefore, in business situations, a business person's appearance, appearance, manners and all words and deeds are particularly important. The good image of every employee is the good image of the enterprise in the eyes of business contacts, and the bad behavior of any employee will destroy the good image of the whole enterprise.
The Importance of Etiquette in Business Activities Part II: The Function of Business Etiquette
Two aspects: strong quality inside and plastic image outside.
The first function is to improve the personal quality of our business people. In the final analysis, market competition is the competition of personnel quality. For business people, the quality of business people is personal accomplishment and performance. Education is reflected in details, and details show quality. For example, a working girl, going to a dinner party, wears a cheongsam and a high-tube thin sand glove. Is the ring worn inside or outside the glove? A girl, wearing high socks, anklets are worn inside or outside.
The second function helps to establish good interpersonal communication. Bad manners and rules in communication sometimes screw things up. (such as answering the phone). Make an appointment to see a doctor and make an appointment on time.
The third function is to maintain the image. Personal, corporate and national image. Business etiquette is to maintain the corporate image. Less problems, less impact on interpersonal relationships. Sometimes when you don't know what to do, there is a guarantee-follow closely or imitate. Eating western food generally depends on the hostess's movements. When the hostess sits down, you can also sit down. When the hostess picks up the knife and fork, you move it again. The hostess put the napkin on the table, which meant that the party was over. So it doesn't matter if you don't know. Learn from others. If you don't know how to do it, just do it. If you think wrong, you will be wrong. Everyone will be wrong together. Knowing this will make you comfortable and natural.
Second, the significance of business etiquette
In the long-term international communication, appearance, posture and manners reflect a person's inner quality, self-cultivation level and mental outlook, which is an important basis for mutual understanding and communication. People's behavior in foreign countries is not only personal behavior, but also affects the image of departments, enterprises and even countries. Therefore, we must always pay attention to maintaining our own image, master foreign etiquette knowledge and understand etiquette norms, in order to open the door to international cooperation. In business, business etiquette plays an important role in lubrication and promotion. In order to carry out business activities effectively, we must master the knowledge of foreign etiquette, follow the etiquette norms, and pay attention to avoiding non-etiquette words and deeds, while conversation etiquette and gift etiquette are important aspects of foreign etiquette. Skilled conversation skills and proper etiquette gifts contribute to the success of business activities.
First, improve personal quality. Bill Gates said that "enterprise competition is the competition of employees' quality", and then to enterprises, it is the competition of corporate image, in which academic qualifications reflect details and details highlight quality.
Second, it is convenient for our personal communication and entertainment. We will meet different people in business communication, so we should pay attention to art in how to communicate with different people, for example, praising people should pay attention to art, otherwise even praising people will make people feel uncomfortable.
Third, it helps to maintain the corporate image. In commercial communication, the individual represents the whole, the personal image represents the corporate image, and what the individual does is the typical living advertisement of this enterprise. Every move, every word and deed, silence is better than sound.
The importance of etiquette in business activities 3 1, the importance of business etiquette
The personal etiquette of business people represents the overall image of the enterprise. Standardized etiquette makes corporate public relations activities more distinctive and influential. It is more conducive to enhancing corporate image. Business etiquette is the embodiment of enterprise values, moral concepts and the comprehensive quality of employees, and it is an important symbol of enterprise civilization and progress.
Personal etiquette of business people includes: appearance, appearance, manners, manners, charm, interpersonal skills and so on. People with cultured manners give people the impression that they are educated, graceful, attractive, welcomed and respected, and can gain more understanding and support. On the contrary, if a person who is disheveled, ignores his hair, doesn't shave, is covered in cigarettes and has rude manners goes to receive guests and talk about customers, maybe this customer will immediately scare away when he sees this person.
For example, hotel receptionists should keep in mind that customers are always right and customers are God, so good service is good, sincere, emotional and caring. At the same time, standardize the service procedures, give customers a smile, say hello warmly, ask whether to make a reservation, take the guests to their rooms and bless them from the immediate interests of customers. This result will only make the hotel's business better, make customers evaluate it higher and have a longer relationship.
On the contrary, a typical example is that an important customer comes to visit the factory, accompanied by the boss. In the workshop, he spit all over his mouth. When the customer looks at it, he smiles on the spot and cancels the contract immediately after sending it away. He spit out his business and spit out his image. This sputum is really sky-high This is enough to prove the importance of etiquette.
Satisfying customers and providing customers with quality products and services are the basic requirements of a good corporate image. Standardized etiquette service can meet the spiritual needs of customers to the greatest extent. Business failure is a process of product and money exchange, and it is also a process of emotional exchange between people.
2. How to improve personal business etiquette
From clothing, sometimes, your clothing collocation shows your sense of business etiquette, from which you can see a lot of things, such as whether you pay enough attention to this business negotiation or other things! This is very important in etiquette!
Smile, smile all the time, others will think you are polite and decent, which is super important. Sometimes people may think that you are not professional enough, but in fact, a smile represents your business etiquette, and some people are very decent! Give a person a very comfortable feeling!
Shake hands, take the initiative to greet people, you know, in business, shaking hands is a special etiquette, which contains a lot of that kind of moral cultivation. For example, if a woman reaches out and shakes hands with a man, the man must shake hands back, but a woman is different, so this is etiquette!
Speak with your eyes and give others enough respect. Imagine that if someone talks to you but you are not interested, you may just not look at him. You may want to do your own thing, but our etiquette requires us to respect them and watch them!
3. What are the good business etiquette?
First, let's popularize the basic knowledge. Let's talk about seating etiquette in business etiquette first. Seats on the dining table entertain guests. Generally, the main charge is in the position facing the door (or the position facing the wall or counter), and the auxiliary charge is opposite to the main charge. Guest 1 is in charge of the right hand, guest No.2 is in charge of the left hand, guest No.3 is in charge of the right hand and guest No.4 is in charge of the left hand. Everything else is optional. The position of the dining table is basically these, and the four positions of "main escort", "main guest", "deputy escort" and "deputy guest" are basically the same. The position of the above-mentioned host is mastered according to the ordinary banquet. If there are special factors at the scene, it should be decided according to the situation.
Then let's learn about the dining etiquette in business etiquette. Generally speaking, ordinary western food will use two forks to take the main course and salad, two spoons to hold thick soup and dessert, a knife and a napkin. How to use it to meet the etiquette requirements of western food? Use the big fork closest to the outside of the plate. When using a fork, take it from outside to inside, with the fork in your left hand and the knife in your right hand. The correct way to drink soup should be to use the big spoon on the right side of the plate to drink soup and the small spoon to eat dessert. After drinking the soup, the handle of the spoon should point to yourself.
Then let's talk about workplace etiquette in business etiquette. This is divided into two points. One thing is to pay attention to your mobile phone. To show respect for each other, see if the phone is turned off. If it's irrelevant, turn it off in front of each other. When meeting important guests, we should turn off the mobile phone, turn on the vibration, transfer, find someone else to represent us and convey the message of mutual respect. Another point is to pay attention when asking for a business card. You have to stand up and give it to each other. When you receive the other party's business card, you should whisper the name and position of the other party to show your respect.
Finally, we add a most basic and easily overlooked etiquette, which is the personal image etiquette in business etiquette. On different occasions, facing different people, we need to establish an image that suits us. A good personal image is also a sign of politeness and propriety. Clothing is an important aspect of personal image etiquette. The generosity and neatness of clothes have an invisible charm. Generally speaking, people often judge each other's status, quality and temperament from their clothes when they meet for the first time, so image etiquette is very important.
4. Common business etiquette
Telephone etiquette
1. Choose a good time. When making a phone call, if it is not important, try to avoid the rest and dinner time of the receiver, and it is best not to disturb the other party on holidays.
2. Master the call time. Before you call, you'd better think about what you want to say. Usually, the call time should not exceed 3 minutes.
3. Be friendly. Don't shout when you speak, it's deafening.
4. Use standard language. At the beginning of the call, you should introduce yourself first. Please say "excuse me" or "thank you" when asking the receiver to find someone or transfer.
Telephone etiquette
1. Answer the phone in time. Generally speaking, you should answer the phone before it rings three times and apologize after it rings six times: "I'm sorry to have kept you waiting." If the receiver is doing an important thing and cannot reply in time, the receiver should give an appropriate explanation.
2. Confirm each other. When the other party calls, they usually introduce themselves. If you are not introduced or can't hear clearly, take the initiative to ask, "Who's calling?" what can I do for you? Who are you looking for? "
3. Pay attention to art, and keep the distance between the mouth and the microphone about 4 cm when answering the phone; Put your ear close to the microphone and listen carefully to each other. After the call, please put the microphone away gently.