Which industries is baidu promotion suitable for?

What are the advantages of choosing baidu promotion for enterprise promotion? Which industries is baidu promotion suitable for? At present, Baidu, as the super app of the national information portal, involves all aspects of "food, clothing, housing and transportation". Just "Baidu" can basically solve more than 90% of the problems, so Baidu's popularity is the highest in the search engine field. But for advertisers, they are actually more concerned about the commercial value of Baidu's advertising platform. Why do enterprises choose Baidu advertising platform to be baidu promotion? 1. What are the benefits and advantages of baidu promotion? Baidu has mastered the most advanced search engine technology in the world, so it is natural that it has always been in a leading position in search. Here is a detailed analysis of the promotion advantages of Baidu's advertising platform: 1. According to the relevant data of hundreds of billions of traffic pools, Baidu has billions of search requests every day, and more than 1 billion users only browse the information stream, and over 60 million people visit Baidu or inquire about information. Undoubtedly, it has become the most popular search engine in the eyes of domestic users. Traffic is the basis of marketing promotion and transformation, and the 100 billion traffic portal can easily make product marketing easily acquire more customers and get twice the result with half the effort. 2, AI technology simplifies the delivery Through Baidu AI modeling+big data analysis, in the process of advertising delivery, you can automatically complete creativity and automatic optimization, automatically deliver a variety of combinations, automatically identify consulting content, and then chase related advertisements. Not only is it worry-free and efficient, but it can also help save advertising expenses. 3. Accurately targeting the target user Baidu's background feature recognition is meticulous and comprehensive, even more than 2 million kinds, which can deeply explore and analyze the interests and real needs of each user. Then, by setting precise keywords, it helps advertisers to accurately target users and improve the promotion effect. 4. Pay according to the effect is different from the various payment methods of the headline platform. Baidu advertising platform pays according to the effect, and the fee will be deducted only when the user clicks on the advertisement. Simple display is free, so showing this advertiser is equivalent to advertising for free. In other words, it ensures the advertising effect and helps advertisers save money. 2. Which industries is suitable for baidu promotion? In today's era when the Internet is so developed, there is really no need to worry about what industries are suitable for promotion on Baidu advertising platform. As long as the methods and skills are properly used, such as being familiar with product features, having strong ability to refine copywriting and accurate keywords, and choosing the appropriate promotion method and location, it is not a problem for baidu promotion in any industry. Of course, in the process of baidu promotion, it is often impossible to directly realize the transaction. Ordinary users enter your company's website through the promotion link you provide, and subsequent purchases will occur after further understanding and trust. Therefore, promotion on Baidu advertising platform will be more suitable for companies that have established their own websites. The enterprise industry promoted by Baidu involves almost all walks of life, such as local services, electronic equipment, chemical industry, medical care, beauty cosmetics, clothing and so on. And it has such a good effect. 0 1 Customer Background Brand Story Chengdu Huilai Culture Media Co., Ltd. is a service company dedicated to providing emotional consultation for customers. Its emotional consulting brand Miss has thoughtful emotional service and good customer response, which has laid the foundation for its own brand. Service scope: recovery of breakup, marriage repair, separation of mistresses, emotional diagnosis, real life strategy, love career promotion and other fields. Strategic direction In order to better explore the national emotional counseling market, the company's development strategy is to rely on Baidu's information flow platform to obtain more customers with this demand. Emotional counseling industry has many marketing pain points, but promotion belongs to traditional industries. How to stand out among many peers in the information flow platform and gain customer recognition and publicity is a very important thing, and it is also a pain point in promotion. The marketing goal is to get customers with emotional needs quickly and efficiently, and continue to influence customers who need to consult and wait and see in this respect. 03 Launch Scheme Platform-Baidu Information Flow Locking Target Users Baidu Information Flow is one of the high-flow platforms for brushing information at present, and the target population is at all levels. As the largest engine for Chinese search, Baidu naturally searches all aspects of information and data, which is also owned by Baidu. On the Baidu platform, Baidu uses the advantage of searching big data to deliver information flow to users who have searched related emotional counseling questions to solve their needs. Form-When users browse information, the original advertising information of Baidu Information Stream is interspersed in the information, which perfectly blends the content. The content of the copy is divided into the title party, the soft text form and the hard and wide form, and is accompanied by different types of pictures, such as lovers quarreling, women's sad pictures, comics separation pictures and so on. Different combinations show different types of emotional information, which impress users in many ways and trigger the same psychology that users want to consult. Differentiated delivery of content has different meanings for different users. When delivering, set the subdivision direction to 1. Send men and women separately. 2. Boys and girls have different directional words. 3. Differentiated copywriting between men and women. The advertisements that boys see are written in the tone of boys, such as "My wife broke up ..."; The advertisements that girls see are all written in a girl's tone, such as: "My boyfriend hacked me ..." 4. Simulate the scenes when different boys and girls have emotional problems, point out the same scene in one sentence, and guide users to click in to view the content. Put different advertising styles together at first, and then test which one works well later. At present, the window style is the best landing page display. Customer feedback In the increasingly fierce competition in the market environment, we chose to open up new distribution channels and choose Baidu Information Flow. With the help of Baidu information flow advertising, our brand has been promoted quickly and efficiently. Since the continuous launch in July, I feel the professionalism of the operation, and often give us suggestions and adjust the accounts, which has improved obviously every time. The cost of the latter account is stable and continuously absorbed every day.