This is what needs to be done before any investigation is made. Before starting an investigation, investigators must know what the problem they are investigating and what the purpose is. Then, according to the object to be investigated, work out what needs to be understood, and then work out the objectives of the investigation, so that the investigation can be carried out reasonably.
(2) Preliminary situation analysis
After the investigation object is determined, there are often many complicated problems, so we should reduce these problems. Through some easy-to-understand information, such as the geographical location of competitive stores, delete relevant information and narrow the scope of investigation.
(3) Conduct a formal investigation.
After defining the scope and object of the survey, we need to get information from people who are proficient in this issue and understand the opinions of users by visiting experts. Then make a detailed investigation plan, including what information to investigate, who will investigate the plan, what method to investigate, where to investigate, when to investigate, whether it is one investigation or multiple investigations, questionnaire design and so on.
(4) data sorting and analysis
After the investigation, collect all the survey data, and then edit them to check whether there are any errors in the survey data. Common mistakes may include statistical errors, improper design of investigation conflicts, editors of interviewers and questions answered by interviewees. When sorting out the data, we need to delete the wrong information, leave the correct information, and then classify and count the remaining data, and finally draw a conclusion. Through the analysis of the data, we can decide whether to open a shop, where to open a shop, when to open a shop, etc.