The first set of swordsmanship is multi-reserve mode. People of insight, when analyzing problems for others, usually say, "The problems you encounter are mainly in the channel link of OEM, marketing and channel.
Advertising brings you initial traffic, but quality does not bring you repurchase rate. The quality of the product itself is good, but what is lacking is a tool for satisfied users to recommend to their friends. Try social fission. "
This is a case in the book, including product energy model, channel sales funnel model, advertising traffic causal chain, fission propagation causal chain and many other models.
In order to quickly draw the conclusion of "trying social fission" when analyzing problems, it is necessary to store these five models and causal chains in the brain in advance.
Improving the speed of insight into essence depends on an excellent model base with sufficient reserves. You may think, where do you store so many models?
First of all, you should fully understand what are the key knowledge points and problems in this industry and field you are engaged in. If you understand this, you will know what model you should store, and you can react quickly when you encounter problems. Every field has its core things that you need to explore.
Secondly, you need to know the key knowledge and problems in another field. The customers you want to serve may be people from other fields, and their needs and problems will naturally be different. You should be prepared with both hands.
Just like the above case, you have to solve problems for customers. If you don't know their field, you can't provide solutions and get value feedback.
Finally, no matter what you do, you are essentially solving problems for different people, either yourself or your customers.
Knowing the approximate scope of the reserve model, the rest is to learn, accumulate and establish your own model base. Now the information resources are very rich. You can learn a lot by searching online, and of course, you can also pay some powerful people to learn the ready-made models summarized by others, so that you can know fairly well and be comfortable when you encounter problems.
The second set of swordsmanship, constantly asking the essence of things.
The second set of swordsmanship is to constantly ask the essence when things happen, that is, to explore the reasons behind things. When you encounter something unusual or interesting, ask yourself: Why? Is this a real problem or a symptom?
Sun, the founder outside the circle, once told a story, "At that time, she once led a consulting project and encountered a difficult problem. Project planning is always stuck in a key decision maker, and communication has failed many times. The plan has been changed again and again, but he always finds fault.
Finally, the background information provided by the customer project team helped them.
The most essential situation is that this executive is an airborne soldier, and his former executive has high prestige and credibility in this team. He must build the trust of his team members. The scheme given by the consulting company has an impact on the benefit distribution of his team, and it is difficult for him to communicate and explain his work.
Later, on this basis, the transition plan was given and the problem was solved. If it weren't for these background materials and found out the essence of the problem, they might still need to do a lot of useless work on the problem of appearance. "
Therefore, when something happens, ask the essence more. Of course, we also need to pay attention to the following three points: understanding deviation, hiding deviation and causing deviation.
1. Understanding deviation usually occurs when someone tells you to solve a problem, so you might as well confirm it again and say what you understand to see if it conforms to the other person's idea.
Second, the hidden deviation often conflicts with other people's output, so we should dig more background information. Everyone's social role is different, and what they say may not be true thoughts, so we should dig out the true inner needs.
Third, the causes of deviation often appear in business problems, which need us to analyze more. There is more than one reason behind many problems, and we need to analyze the reasons behind them. Solve the essential problem, not the appearance problem. Just like the case above. Without a clear analysis, it will never be useful on the issue of representation.
The third set of swordsmanship has many metaphors.
The third set of swordsmanship is to use more metaphors when encountering difficult things and concepts. To make a good analogy, it usually takes three steps:
(1), find the nature of the strange things you want to describe;
2. In your model base, match things that are familiar with the same essence;
(3) use this familiar thing to explain that strange thing;
For example, the narrowing effect is that people only pay attention to a certain preference point at a certain moment, which leads to problems with the original preference. Preference here refers to people's bias in making decisions.
Don't you understand when I hear this? For example, many young people are used to staying up late to brush short videos, but they know that staying up late will have an impact on their skin, body and working status the next day. But in that case, their attention will be taken away by the happiness of brushing short videos and they can't stop at all. This is the narrowing effect.
This makes the explanation much clearer. For example, people can understand one thing. This process is to train you to find similar events and explain strange things.
People often say that by drawing inferences from one instance, it is by drawing inferences from another instance. Gu Weijun said at the Paris Peace Conference, "China can't lose Shantung just as the West can't lose Jerusalem", and westerners will understand after listening.
You see, a good example is that people can easily understand one thing. At the same time, you will find that in order to make a good analogy, you need to have the ability to build new models and reserve models at the same time, which is a very efficient way to train insight.
The so-called analogy is not simply to visualize abstract things, but to give the brain a familiar and understandable life situation and mobilize the brain to participate in the analysis quickly.
Whether studying or teaching, analogy is a good way to practice insight.
You may think that analogy is a very simple thing, but the ability of analogy is particularly "advanced", because one has to understand the essence of two things at the same time to make analogy magical.
In fact, the ability of analogy is the ability of knowledge transfer, and the highest insight is also fluid and fluid.