The Securities Times reporter interviewed the staff of Li Service Center. The other party said that the news of Li ONE's price reduction and production suspension was true, and the vehicle will be officially discontinued on June 5438+ 10, and the after-sales service of Li ONE will not be affected after the suspension. At the same time, the ideal L8 of the replacement model will be officially released in June165438+1October. At present, it is not clear what specific upgrades and changes have been made to the replacement models.
Earlier, Li released the sales data in August, and also revealed the listing information of L8 for the first time. It is reported that the ideal L8 will be put on sale at 1 1, and the goods will be delivered in the same month.
After the production is stopped, Li's after-sales service will not be affected.
On the evening of September 3rd, Li released a description of Li ONE's after-sales support and software upgrade service through the official APP, indicating that after the release of the ideal L8, Li ONE's basic after-sales support will not be affected, and Li will strictly fulfill the warranty commitment to all car owners, and provide genuine original accessories for maintenance and warranty services during use. At the same time, considering that the earliest owner of Li ONE has been using it for nearly three years, Li decided to give all Li ONE users worry-free traffic for three years and 20G free traffic per month on the basis of the original "three-year worry-free traffic plan" to ensure the car experience of Li ONE owners. For the OTA software upgrade service in Li ONE, Li's software team will continue to develop and operate.
Although this statement revealed that the ideal L8 was the replacement model of Li ONE, it did not confirm the information that Li ONE was about to stop production. On September 4th, the Securities Times reporter interviewed relevant persons of Li Customer Service Center and Li Public Relations Department respectively. The above two departments confirmed the rumors in the market and said that after Li ONE stopped production, the after-sales of vehicles would not be affected.
Product upgrading led to a decline in sales.
A few days ago, Li just released the sales data for August, and delivered 457 1 car, down 5 1.54% year-on-year and 56. 14% quarter-on-quarter. From June to August this year, Li delivered a total of 75,400 vehicles, a year-on-year increase of 56.5%. Since delivery, Li's cumulative delivery has reached 6,543,800+0,995,000 vehicles.
Li did not explain the reasons for the decline in sales, but at the same time announced the release time of the ideal L8 replacement model. According to Shen Yanan, co-founder and president of Li, this car is positioned in a medium and large SUV, and there are two models: a six-seat version and a five-seat VIP version. 1early October 165438+ for sale and delivery in the same month.
According to soochow securities's analysis, the sales volume of Li ONE decreased in August, mainly because 202 1 Li ONE was about to be upgraded vertically, and the sales volume was sluggish at the turn of the old and the new. In addition, in August, the industry as a whole was affected by repeated epidemics and high temperature weather, and the demand for industry terminals was weak in stages. In addition, the delay in the delivery of the ideal L9 was mainly due to the delay in the delivery of the range extender factory in Mianyang, Sichuan in August.
It is worth noting that after the news of Li ONE's price reduction and production suspension was released, many Li ONE car owners reported on the complaint platform that Li cheated consumers.
Judging from the content of the complaint, when these Li ONE owners bought the car, neither the sales nor the manufacturers mentioned the upgrade, suspension of production or price reduction of Li ONE. Even if the owner asked about it, the sales indicated that there was no plan, the national unified price was guaranteed, and there was no price reduction. However, shortly after the owner picked up the car, there was news that Li ONE would upgrade and stop production with a discount of 20,000 yuan. Therefore, the above-mentioned car owners believe that Li has problems such as deception, concealment and false propaganda.
As for the complaints of car owners, as of the press release of the Securities Times reporter, Li has not given the latest response.
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