Brand informatization is a dynamic process of brand development by means of electronic information technology. It is based on communication technology and network, and is established in the brand management process of brand-new refined information management which combines production and sales, brand identification and brand strategy. A brand is a sign that distinguishes it from other competitors' products or services. It is the intangible value of an enterprise and a symbol of wealth. In fact, due to cultural differences and different values, consumers' requirements for brands will be diversified and even personalized. It should be noted that brand image is not always positive.
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Reply time: 2021-10-18. Please refer to the latest business changes announced by Ping An Bank in official website.
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