? ? The price of Dayang. com is still stable, and there are plenty of cars at present.
The editor first came to the sales store of BYD Ocean Network. Because it is a working day, there are not many customers in the store. As soon as he entered the shop, the staff warmly received the editor. The editor first consulted the relevant selling price of the seal as a consumer. "Our BYD is a national unified price, and the price is open and transparent. There is no discount at present. If it is replaced, there will be a replacement subsidy of 2,000 yuan, which is quite suitable. " The salesperson answered the editor like this. In addition, if you choose the loan car purchase scheme, you can also enjoy the interest-free loan policy for 2-5 years.
When asked about the existing car resources, the salesperson gave the answer: "Now most of our configurations have existing cars, and only a few special colors need to wait for the car. The time is about two months. It is just right to buy now, and it will take 3-6 months before. " It is true that for BYD, which has a hot sales volume, it is not easy for consumers to buy existing cars. Before, many dealers raised prices to pick up cars, but now the situation has improved a lot.
For example, the salesperson gave the following car purchase spreadsheet, and the landing price of the whole car was about 234,250 yuan. In addition, the salesperson said that the mat glass film set of 6980 yuan can be discounted, and we need to pay a deposit of 2000 yuan before discussing it in detail.
In addition to seals, the editor also consulted the sales of other models in the store. Song PLUS, Dolphin, frigate 07 and destroyer 05 also have no price concessions, and only enjoy interest-free loans and replacement subsidies. At the same time, most models provide existing car resources.
? ? Wang Chao. Com has a certain price reduction, but also provides existing car resources.
Compared with the firm price of Dayang. com, Dynasty. com is much better here. The first direct store in BYD dynasty. Com, the editor learned that at present, the Chinese DM-i model offers a discount of 5,000 yuan, and the Chinese EV model offers a discount of 8,000 yuan, and the cars are sufficient. Tang DM-i model offers a discount of 6000 yuan, Tang EV model offers a discount of 8000 yuan, and a large number of existing cars are also provided.
Except for the above two models, Song Pro, Yuan PLUS and Qin PLUS have no price concessions, and at the same time, there are few car resources, so it takes more than 2 months to book a car. On the basis of in-store quotation, all models in the store can enjoy interest-free loans and replacement subsidy policies.
In another BYD store in Wang Chao, the quotation policy given by the sales staff to the editor is almost the same as that of the previous store, but due to geographical factors, this store can enjoy the car subsidy policy in Changping District. From March 1, the car purchase fee can be reduced by 1000-7,000 yuan, and an additional car purchase gift package of1000 yuan can be obtained. Specifically,
Combined with the above policies, BYD's comprehensive discount for Korean series is 9000- 14000 yuan, and BYD's comprehensive discount for Tang series is 10000- 14000 yuan, which is basically consistent with the discount range uploaded online.
? ? Behind the price reduction is the trend of the big environment.
At the beginning of 2023, Tesla began to significantly reduce the price of Model 3 and Model Y models, and many domestic new energy brands also followed the pace of Tesla, setting off a large-scale price reduction tide. At the same time, BYD did the opposite and raised the prices of some models, which seemed to be full of confidence. However, the large-scale price reduction of BYD dealers has made many consumers think that some previous sales explosions cannot be sold. Is that really the case?
Yes, but not exactly. Compared with the hot sales performance at the beginning of listing, BYD Korean series and Tang series have returned to normal sales, and it is reasonable for dealers to reduce the price of a large number of existing car resources, but these do not mean that it is not easy to buy. In the sales data of 65438+ 10 in 2023, BYD Hanyi 1 17 18 ranked fifth in the sales list of new energy vehicles, and BYD Tang ranked fourth in the sales list of new energy SUVs with 8542 vehicles. In addition, all BYD models are in the position of 15 before the breakdown list.
Although the overall sales performance is good, BYD still has to be prepared for danger in times of peace. Compared with other new energy brands, BYD's advantage of "rushing to run" on the new energy track is gradually weakening. With the large number of independent brands such as Geely Galaxy and Changan Deep Blue involved in the new energy field, the impact of market competition on BYD can not be ignored.
But BYD's price reduction is mainly affected by the big environment. It is an indisputable fact that the state subsidies for new energy will be abolished in 2023 and the growth rate of the domestic new energy market will slow down. At the same time, the downward adjustment of the price of battery raw materials will further reduce the cost of new energy vehicles. With the constant price adjustment of competitors, BYD's price reduction is the general trend.
? ? Write it at the end
Whatever the reason, BYD's price reduction is a good sign for the market. 99,800 Qin PLUS challenges the joint venture brand in the compact market, and Wang's price reduction will further stabilize BYD's position as a "new energy brother". Judging from the market environment reflected behind BYD, there is a high probability that there will be no repeated price increases in the new energy market this year, and there is still much room for the price of new energy vehicles to fall in the future.
This article is from Hao. After the author owns the car, the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.