2. Fascinating: The advertising copy should be attractive, which can arouse the interest and curiosity of the target audience, thus stimulating their desire to know more about the product or service.
3. Highlight the selling point: The advertising copy should clearly highlight the unique selling point of the product or service, so that the target audience can understand why this product or service is better than other competitors.
4.* * * and target audience: advertising copy should stand in the perspective of target audience, understand their needs and expectations, and thus create a more psychological advertising language.
5. Consistency: the style, language and information of advertising copy should be consistent with the brand image and target audience, so as to avoid the confusion and disgust of target audience caused by inconsistent information.
6. Unique creativity: Advertising copy should have unique creativity, avoid cliches and make people shine, thus enhancing the attractiveness of advertising.
7. Guiding action: Advertising copy should have a clear action guide to guide the target audience to buy, consult or learn more information.
8. Moderate emotional appeal: Advertising copy can make good use of emotional appeal to make the target audience feel good, but it should avoid excessive emotional marketing to avoid causing resentment.
9. Targeting: According to different target audiences, advertising copy should adopt different forms and contents to improve the targeting and effectiveness of advertisements.
10. Testing and optimization: The design of advertising copy should be tested and optimized many times to find the best expression and content and improve the advertising effect.