First, the information station is one of the earliest and most basic forms of internet websites, with the largest number, covering all walks of life. Basically, everyone has done what you can think of and what you can't think of;
Second, information stations are too easy to be copied. Even if we built an information station in 10, others may use a good collection program to make an identical one overnight, even better than ours.
Therefore, in order to be a good information station, we must start with differentiation. Learn to tap the blank market, or tap the blue ocean in the existing market. Here, I will share with you four ways to find differentiation when planning a website.
1, industry differentiation
The development direction of the Internet is to move towards precision and segmentation, which is the future trend. So when looking for differentiation, the first consideration is differentiation.
As we all know, Alibaba is a giant in the B2B field, which can basically be said to be a monopoly, and it is difficult for anyone to compete with it in this field. But it doesn't mean that there are no opportunities in the B2B field. There is a website in China called "China Chemical Network", which is the B2B of the industry just like Alibaba, but others have achieved the same success. The reason is that compared with Alibaba, its positioning is more accurate and it only focuses on the chemical industry.
Does that mean there is no chance in chemistry? Not necessarily. There is also a website in China called "China Spice Chemistry Network", which is also located in B2B and chemical industry. However, on the basis of chemical industry, we continued to subdivide the market and positioned ourselves in the field of spices in chemical industry, which also achieved success.
2. Differentiation of user groups
In addition to starting from the industry, we can also start from the user groups, such as donews, admin5, Tuiyi, 17pr, etc. It is also an industry website in the Internet field, but the user groups are different: donews is mainly aimed at editors and journalists; Admin5 is mainly aimed at webmasters; Push is mainly aimed at network marketing promoters; 17pr is mainly aimed at public relations personnel.
3. User behavior differentiation
For example, Laggard, admin5 and chinaz, the three major webmaster networks, are all located in the webmaster crowd. On the surface, there is competition, but they have not won the battle, but they have all achieved great success. The reason is that they meet the needs of different users, with obvious differentiation and no interference with each other. Laggards focus on community communication function and provide a communication platform for everyone; Admin5 is the first to promote webmaster trading, focusing on building a safe and reliable webmaster trading website; Chinaz's earliest main attack was source code download, and it was all building a resource warehouse.
Even for the same target group, their specific behaviors and needs are different, so we can start from this aspect. For example, for mobile phone consumers, their consumption behavior has three stages: before, during and after the transaction. We can build a website specifically for their pre-transaction behavior and needs, such as providing product information, shopping guide information, product library and so on. You can also set up a website according to the behavior and needs after the transaction, such as the maintenance and maintenance of mobile phones, the use skills of mobile phones, and the download of mobile phone software.
4. Content differentiation
The core of information station is content, so it is very necessary to seek differentiation from the content itself. In content construction, we should follow the principle of "no one has me, no one has me, no one has me, no one has me, no one has me, no one has me, and no one has me".
Others don't have what I have: others don't have it and we have it, which is a feature.
Everyone has everything: how to have all the content, then we will develop in an all-round way.
Everyone cares about themselves: if the contents of other stations are also comprehensive, then we will develop into fine products and only do fine products.
Expert: If other people's content is better, then develop professionally and become the most professional website in the industry.
People are experts, I am independent: if there are already very professional websites in the industry, then we will make our own unique things.
In addition to the above points, it should also be noted that when planning information stations by name, we should try to locate them in areas with wide user base and high user value. Because the main profit model of information station is basically advertising, and the value of advertising depends on the number of clicks and the value of users, at least one of them should be satisfied.