There is a CEO named Li Ruijie, who knows him? Do you have any information about him?

Li Ruijie asked for help editing the business card of the encyclopedia. Li Ruijie, a professor in the Department of Oceanography of Hohai University, graduated from the Department of Physics of Northwest Normal University 199 1 in July, and received a master's degree in physics and oceanography from Qingdao Ocean University, where he stayed as a teacher in the same year. In July, he graduated from Qingdao Ocean University 1996 with a doctorate in environmental oceanography. March 2000 -200 1 Postdoctoral research in Korea Institute of Oceanography (KORDI), and teaching in the Department of Oceanography of Hohai University since March 2006 54 38+0. Li Ruijie, Chairman of Shenzhen Baode Science and Technology Co., Ltd. Directory Introduction by Chairman of Shenzhen Baode Science and Technology Co., Ltd., Professor of Oceanography of Hohai University and Chairman of Shenzhen Baode Science and Technology Co., Ltd. Editor's Note: Professor of Oceanography of Hohai University is mainly engaged in physical oceanography, estuary and coastal dynamics and environmental oceanography research. At present, he is mainly engaged in the research of ocean processes, including ocean fluid dynamics, waves, sediment transport and coastal protection. The main research scope is China estuary and coastal waters. The related scientific research projects he presided over include: the application of EFDC model, a three-dimensional mathematical model of hydrodynamic and sediment transport in offshore waters; Model test and numerical simulation of the influence of the leveling boat on the local flow field in the southeast section of the south guide dike of the Yangtze River estuary: study on the deepening reconstruction of Rizhao 10 ton coal wharf: numerical simulation of tidal current and sediment in Taiping waterway regulation project: study on the mathematical model of Yamen 5000-ton waterway regulation project. Participated in the research work of topics such as "Response Process and Prediction of Erosion in the Yellow River Estuary Delta to Significant Decrease of Sediment Yield" and "Study on Optimal Design Standard of Comprehensive Hydrological Disasters for Urban Protection Projects in Estuary and Coastal Areas", and made full preparations for the application of this project, which has been published in China Science (SCI Source Journal), China Ocean Engineering (SCI Source Journal), Ocean, Sediment Research, Water Conservancy and other magazines. At present, the ongoing research work includes: the development and research of large-scale hydrodynamic mathematical model (RICOE model) for simulating one-dimensional, two-dimensional and three-dimensional flow fields, material transport and water system ecological processes, the research of related theoretical mechanisms, the law of water and sediment movement in the estuary and its numerical simulation, and the research of wave nonlinearity. Editor's brief introduction: Chairman of Shenzhen Baode Technology Co., Ltd. 1967 was born in Jieyang, Guangdong, founder and chairman of Shenzhen Baode Technology Co., Ltd., executive director of Shenzhen Information Technology Association, graduated from Nankai University, started his business 1992, and 1997 started acting as Compaq server. He met Intel in February 2002. "I am a Gemini, with two heads, and I think a lot of things at the same time. To put it mildly, I always have new pursuits. " This is Li Ruijie, the founder of Baode Science and Technology, describing his personality. Li Ruijie, 43 years old, started a business at 1992. After several vicissitudes of life, he finally met Intel, a "giant" that Li Ruijie thought could stand on his shoulders, and embarked on the fast lane of enterprise growth. Since 200 1, it has been among the top three domestic brand servers and solution providers with an average annual growth rate of 80% for four consecutive years. Li Ruijie keeps the unique habit of hipsters, chatting while drinking kungfu tea. So is chaozhou people's character. Li Ruijie claims that his mind is full of gambling, but he is a steady gambler. With the cooperation with Intel, Li Ruijie cut into the server market by direct selling mode, and quickly formed a unique "sub-direct selling" mode in Baode. From acting as an agent for foreign brands to being a domestic brand, the business has also started to jump from hardware to software, and Baode is still in the process of triple jump. Baode currently has three businesses, but its core competitiveness is still in the field of servers. Li Ruijie said confidently that although he dare not say that he will become an industry leader in the future, at least Baode will not lose. Li Ruijie's second card is to be Intel's CPU agent. In 2004, another company in Li Ruijie, Bao Tong Technology Company, became the fourth largest distributor of Intel in China. Entering the online game market is a new choice for Li Ruijie. At the end of 2003, Baode announced an investment of150,000 yuan to enter online games, giving up the easy-to-operate way of acting as an agent for foreign games, and grasping the development, operation and hardware supply to do online games. Li Ruijie's first thought is to make his own decision. Li Ruijie hopes that his three businesses will generate a turnover of over 100 billion within five years, including tens of billions of Bao Tong technologies, servers and online games exceeding 100 billion. This dream market may have more to look forward to. Economic Observer: I noticed that at the recently concluded Sixth Hi-Tech Fair, Baode was not selling servers, but a game product "Heroes of the Warring States" developed by Baode. Based on what idea did Baode enter the online game market? Li Ruijie: Baode entered the online game market a long time ago, but now it has started to develop and operate independently. In recent years, an important source of server business growth in Baode is to provide products to online game companies such as Shanda and Jiucheng. At the beginning of 2003, Baode, Beijing Searle and Guangdong Unicom adopted the cooperation mode of sharing online game business. In recent years, the development speed and potential of online games are enormous. Baode has a profound experience in the process of cooperation with many online game companies in recent years. In addition to the attractiveness of the market itself, Baode's entry into the online game market is based on Baode's innate advantages: for example, servers account for a large proportion of online game companies' investment, and Baode is a server manufacturer; Another example is the joint venture between Baode and Intel, which set up Intel's only joint laboratory in China to test software products, including Shanda and Jiucheng products. For example, Baode has cooperated with telecom data centers all over the world for many years, and the telecom data center is the basis of cooperation among online game companies. Economic Observer: Compared with Japan, South Korea, Europe and America, the level of domestic game development is relatively low. Why not take the road similar to grand agency? What kind of product is Heroes of the Warring States? Li Ruijie: I have visited many online game products in Korea many times, but I found that many Korean games are impetuous. After the success of Legend, nearly a thousand kinds of game products are the same, all eager to make money in China. The product has no connotation, even if it is brought back, it is no different from domestic agents. When I entered the online game market, my first thought was to make my own decision. Excellent games generally have outstanding core play points, strong exploration and expansibility, which is also its commercial value. When Baode started playing games, he chose the vast history of China as a large material library. Heroes of the Warring States reflects the real history and culture of China, with the chaotic and turbulent Warring States as the background, hoping to bring green games with cultural connotations to players. Economic Observer: The industry believes that domestic online games lack the most technology. Baode takes the road of independent research and development in online games. What is the R&D strength of Baode at present? Li Ruijie: Baode has established three independent R&D institutions. Only from the end of 2003 to the first half of 2004, Baode developed three large-scale online games. In addition, Baode has established online game development and research institutions with several famous universities in China, and sent special personnel to the United States and South Korea to learn advanced technology and experience in online game development and management. To cultivate technology, funds are very important, and Baode has made full preparations for this. Baode also hopes to make its own contribution to domestic games through its own efforts. Server: Insist on "Sub-direct Marketing" Economic Observer: Baode's marketing strategy for servers was similar to Dell's direct marketing model from the beginning, and now the concept of "Sub-direct Marketing Model" has been clearly put forward. How did this marketing concept come into being? Li Ruijie: It took only three years for Baode to complete the process from agent to production enterprise, from white brand to server's own brand, and then to Hong Kong listing. It should be said that the implementation of "sub-direct sales" is one of our important advantages. Baode's "sub-direct selling" is a combination of "partner and direct selling". The initial prototype of the "sub-direct selling" model is actually direct selling. In the domestic server market, the sales model of servers has always followed the distribution model of PC. Baode adopted a direct selling method similar to Dell's, and aimed at the booming IDC industry at that time. With the high performance-to-price ratio and customization brought by direct selling, Baode server won the first place in IDC market share in 2000. 200 1 with the advancement of domestic informatization process and the retreat of network upsurge, the demand for IA-based servers in traditional industries has risen sharply, while the demand for servers in IDC industry has declined. Baode is facing the problem of expanding from IDC industry to traditional industry. For Baode, it is obviously unrealistic to establish a direct sales team for various traditional industries in a short period of time. In addition, users increasingly require server vendors to have the ability to provide solutions, which makes it inevitable to choose distributors with value-added capabilities to form professional distribution channels. Make use of the background of system integrators and solution providers in specific industries to vigorously promote the value-added sales of servers. At present, the number of partners in Baode has increased to more than 300, which can basically cover the whole country. Partners include OEM, independent software vendors, solution providers and SI with industry background. These four types of partners and Baode's direct selling system constitute a perfect "sub-direct selling system". Economic Observer: One of the biggest difficulties in direct selling lies in "customization on demand", including product design, product service and product marketing. How did Baode do this? Li Ruijie: To achieve "customization on demand", several conditions must be met: First, there must be a large spare parts supply platform. Shenzhen has the largest electronic parts market in China, and Baode's Bao Tong Company is one of the largest electronic parts distributors in China. Secondly, we should have flexible production line configuration and design the scheme according to the needs of customers. After the third-party accessories come, they should be tested. After the assembly line reaches a certain stage, it should be transferred to another on-demand production line to complete the subsequent processes. Then there must be a perfect distribution system and after-sales service system to respond to customers' needs quickly and timely. Baode has done a good job in these areas. Let the "giant" see your value economy observer: the success of an enterprise depends on its comprehensive strength. So what do you think is the main reason for Baode's success in the server field? Li Ruijie: At present, Baode is not a successful enterprise. It can only be said that it has achieved certain phased results. To sum up, Baode's success depends on three points: first, Baode has good products, and IA architecture servers are cost-effective; Secondly, it is necessary to have a good user strategy. The "distribution and direct sales" model formed in practice in Baode has well adapted to the current domestic server market; The third is to have a perfect service support strategy. There are more than 30 service organizations in Baode, which can provide standard services and flexible customized services. Economic Observer: Opportunities are very important for the development of small and medium-sized enterprises. Baode was fortunate to receive the support from Intel in business and technology, and the financial support from Jiangxi Cement. How does Baode view the development opportunities of small and medium-sized enterprises? When Baode enters a new field of online games, what kind of support do you want most? Li Ruijie: It is Baode's consistent strategy to grow up on the shoulders of giants. Of course, you must let the giant see your value. When Baode cooperated with Intel, the domestic acceptance of IA-based servers was very low. The direct selling mode adopted by Baode allows the products to directly connect with more end customers, which reflects the cost performance of the products to the greatest extent, which is very in line with Intel's demand for developing the China market. Baode is one of the only three major customers in China market at present? In other words, Baode can adjust Intel's strategy according to his views on the China market. Speaking of the online game market, Intel has considerable support for Baode in the basic field. As for the demand for funds, Baode is also in great need in the field of online games. Baode hopes that like-minded investors can join online games. But for online games, the greatest wish is to have a good environment. Nowadays, the investment enthusiasm of the domestic online game market is high. Many companies think that they can do online games if they have money, and hundreds of online game companies are full of them, which makes a lot of noise and makes it difficult for customers to really feel the real information.