Designing a good logo requires a lot of creativity, skills and knowledge, and it takes a certain amount of time and energy. Here are some steps you can follow to design your own logo:
Define brand or corporate goals
First of all, we must understand the brand concept and objectives to ensure that the design style conforms to the brand image. Relevant information such as company mission, key value, target market and prospective customers should be considered.
Study competitors
Refer to competitors' classification, category catalogue and competitor logo examples, and exclude similar projects. We can observe and learn from different market channels, trends and characteristics.
Looking for inspiration
Observing different types of signs and design elements, and collecting pictures or paintings that you are interested in by using Pinterest, Behance and other platforms will help broaden your thinking, gain the possibility of creative ideas, and have a deeper understanding of daily expression in terms of time and style.
Determine the design style
According to the target market, brand positioning and popular cultural preferences, we should formulate a popular design style that can fit the brand image, and strive to emerge the best combination plan at the first time.
Create icon
After understanding the brand and market and showing their unique quality, I began to try to create some sketches or concept drafts, drawing on the artistic means of details and modeling; Through subsequent modification and treatment, a beautiful logo is presented, and the brand uniqueness and appearance improvement effect are highlighted. Care should be taken not to weaken the personality of brand heroes and not to ignore the ignorance of consumers.
Evaluate the feasibility of the sign
When you finish the draft, you need to judge its expressiveness, applicability and acceptability when designing the preliminary template. This includes size (whether it is suitable for use with other elements) and so on; Immediately ask an independent third party to make suggestions for Mark review at least three times.
Select the best sketch design and improve it.
Choose the most attractive logo and further color it in specific ways to make it more perfect, including the integration of key elements such as appropriate format files, fonts, colors and classification systems.
final test
Finally, the necessary testing, this process of testing and verification may involve many elements, such as testing whether it is presented correctly or whether its various media forms are effective, which can make you draw inferences and help you make more key decisions in the future.
In a word, it takes a lot of time and energy to design a logo by yourself, and you also need to have certain design literacy. But if you follow the above steps and carefully examine the brand objectives, market environment and the actual needs of customers, I believe you can also complete a logo design that meets high standards.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.