Especially in May this year, the urgent need for developers to withdraw funds encountered frequent relaxation policies in the property market. Have you mobilized the enthusiasm of property buyers?
Data Map: Real estate projects under construction. China News Service reporter Zhang Bin photo
The new policies are repeated, and the "May 1 ST" warm property market does not close.
"We must adhere to the positioning that houses are used for living, not for speculation, support local governments to improve real estate policies according to local conditions, support rigid and improved housing demand, optimize the supervision of pre-sale funds for commercial housing, and promote the stable and healthy development of the real estate market." On April 29th, the the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on the eve of the holiday emphasized this point.
It is generally believed that "supporting local governments to improve real estate policies according to local conditions" is a clearer and more positive statement of the central government on the real estate industry. This means that the subsequent local regulatory autonomy is stronger, and more restrictive policies in high-energy cities are expected to be loosened, which is conducive to the release of housing demand.
Sure enough, during the "May 1" holiday, there were many non-stop "overtime" real estate loosening policies.
According to the incomplete statistics of Zhongxin.com, Huizhou, Guangdong, Meizhou, Wuxi, Jiangsu, Lianyungang, Xuzhou, Hunan, Yueyang and Ganzhou, Jiangxi, etc. Recently, they have intensively announced the adjustment of previous real estate control policies.
The new bailout policy mainly includes such common measures as reducing the down payment ratio of house purchase, lowering the mortgage interest rate, changing the tax exemption period of second-hand houses from five years to two years, relaxing sales restrictions, subsidizing house purchase, and increasing the maximum amount of provident fund loans. Some cities have also put forward distinctive policies. For example, during the Ganzhou Housing Exhibition, the loan age for home buyers was relaxed to 70.
On the evening of May 4th, the Central Bank, the China Banking and Insurance Regulatory Commission and the China Securities Regulatory Commission issued documents one after another, all of which made clear statements on real estate, mainly involving the optimization of real estate credit policies, support for new citizens' housing finance, support for just-needed and improved housing demand, and adjustment of personal mortgage repayment plans.
"The above formulation systematically and comprehensively summarizes the recent financial needs of the real estate market, which is conducive to better promoting the financial policy in May and beyond." Yan Yuejin, research director of the think tank center of Yiju Research Institute, believes that this also means that there will be various new policies and support contents in the near future, which will play a positive role in further improving the real estate market environment.
Xu Xiaole, chief market analyst of RealData, also mentioned that the words "timely optimization", "active support" and "urging bank insurance institutions" are more positive, conveying the urgency of policy adjustment. It is expected that the support policies of local banks and related financial institutions for buyers and housing enterprises will be introduced in time.
Data Map: Haizhu District, Guangzhou (photo of drone). China News Service reporter Chen Yushe
Hot and cold, buyers need strong confidence.
In the warmth, major developers are also eager to add a fire to this "May Day".
"We went to several sales offices during the May Day holiday, and there were many people inside. I feel that this holiday has become a leisure and entertainment project for many people. " Miss Wang, a new citizen of Guangzhou who plans to buy a house, told Zhongxin Finance.
According to the data of the Central Reference Institute, during the "May 1 ST" period in Guangzhou, the marketing promotion of developers was more active, and about 40 properties had marketing actions, including over 20 brand-new properties, and many properties were hot on the spot.
Miss Wang took part in the first day of recognition of a real estate, and found that the sales department was not the one who provided most snacks and cafes in memory, and even decorated online celebrity elements such as retro market, glass greenhouse and band performance, just to attract property buyers.
In addition to trying to create an atmosphere, the attitude of the sales staff is also very enthusiastic. Miss Wang mentioned that sales always emphasized the limited-time preferential policies and post-holiday price increases with her. If there is no friend to remind her, she will almost pay the "sincerity gold" directly.
Miss Wang tends to be a small apartment of 80㎡-90㎡, which makes her "hot-headed". The unit price of a house of about 90㎡ is almost cheaper than the previous periods 1000 yuan. "At that time, it was really carried away by the price. When I go home and calm down, the location and apartment type of the' special room' are indeed much worse than the previous periods. "
However, more cities have not ushered in the house-viewing craze like Guangzhou.
Mr. Chen, a property consultant in a second-tier provincial capital city, told Zhongxin Finance that his sales office had prepared many activities during the holidays. For the original house with a unit price of 1 1 1,000 yuan-1 2,000 yuan, the maximum discount can reach 8,500 yuan-9,500 yuan, and there are activities such as "50,000 yuan down payment" or even "0 yuan down payment", but the house keeper,
"I was expecting a wave of returning home buyers, but because of the epidemic, the number of returning home was greatly reduced and it was not supported. Developers in many third-and fourth-tier cities in our province are cutting prices by hundreds and thousands of dollars. " Mr. Chen said.
Another second-tier city real estate consultant, Mr. Su, also told Zhongxin Finance that he was mainly responsible for the newly-needed real estate with a total price of 2-2.5 million yuan, and the customers during the "May 1" period were enough for half of the seats in the sales office.
"But the good thing is that I feel that everyone's expectations for buying a house have changed now. A few months ago, almost everyone thought that house prices would definitely fall again, but now everyone generally feels that house prices and interest rates are at the end, and more and more people are determined to take immediate action. " Mr. Su believes that people who buy houses now generally lack the confidence to "enter the door with one foot".
"At present, the policy environment has improved significantly, and market confidence in some hot cities has recovered. However, due to factors such as repeated epidemics, the policy effect has not been clearly transmitted to the market. " Chen Wenjing, director of market research in the Index Department of the Central Finger Research Institute, pointed out that the monitoring data of the Central Finger showed that during the May 1st holiday in 2022 (April 30th-May 4th), the transaction area of newly-built commercial housing in key monitoring cities decreased by 52.3% compared with last May 1st holiday, and the year-on-year decline was still relatively large.
Chen Wenjing believes that under the background of continuous pressure of real estate market adjustment, the central government's policy adjustment has obviously released a positive signal, and local governments have further intensified their efforts to implement policies due to the city, which is expected to be strong. The relaxation of the policy will help to restore buyers' expectations and confidence in home ownership.
"It is expected that after effective policies and effective prevention and control of the epidemic, the market will stabilize, especially hot cities with strong fundamental support are expected to take the lead in stabilizing and drive third-and fourth-tier cities in key areas to complete bottoming." Chen Wenjing said.