1. Realized online marketing: With the popularization of the Internet and the continuous development of information technology, enterprises can display product information to consumers through websites, social media and other channels, and communicate with consumers in real time through e-mail and online chat. The application of these technical means enables enterprises to interact with consumers more conveniently and improve the marketing effect.
2. Convenient access to commodity information: With the development of search engines, e-commerce platforms and other technologies, consumers can search and compare the price and quality information of different commodities more conveniently, thus making more rational purchase decisions. At the same time, the development of information technology makes it easier for consumers to share their shopping experience and evaluation, thus affecting other consumers' purchasing decisions.