Wechat WeChat official account can gather new and old brand consumers. With more than 600 million users, WeChat can widely publicize enterprises, build brand awareness, push topics that customers care about and their own product information, and let more people know about your products. Every individual's WeChat information page will have a LOGO that pays attention to the brand, and enterprises can establish WeChat brand image through this operation. At the same time, in the daily push information,
Soft package brand culture, and gradually determine the brand's position among customers.
Let the WeChat platform with hundreds of millions of users promote it for you for free, which is more direct and effective. ?
2. Low marketing cost? Traditional marketing and promotion costs are high, and the monthly operating expenses of large e-commerce companies such as SMS sending and email notification are very considerable. On wechat, it is almost free. The more users migrate to WeChat, the more obvious the savings will be. In addition to completely replacing SMS and email, WeChat can also display richer content and complete the closed-loop operation of the process. ?
3. One-to-one and one-to-many WeChat can realize a one-to-one interactive marketing platform, which can understand the needs and trends of each customer and make corresponding responses without forcing users to accept information. And you can realize the one-to-many group sending function, provide important consultation or product information to all people who pay attention to you, and effectively push information. Wechat's active subscription relationship and one-to-one communication interface make this relationship look more loyal and solid.
4. The core positioning of interactive WeChat is communication tools, which are interactive, and there must be questions and answers. Compared with Weibo's one-way attention, people will be more inclined to two-way communication, and WeChat has a stronger sense of stickiness and communication. Voice conversations can be conducted directly, and customers' questions and needs can be answered one by one. Wechat marketing is close to the people and does not disturb the people. Customers can choose and accept it if allowed.
5. Fashion China has 400 million registered WeChat users, with an average of 300,000 new users every day, which is enough to prove the arrival of the WeChat era. Users are 20-35 years old, accounting for 76. 1%. The user groups are mostly young people, white-collar workers, high-end business people and fashionable iphone owners. This powerful advantage makes the marketing of many enterprises have a better direction, especially for young people's products. ?
6. Viral marketing WeChat marketing uses the word-of-mouth communication of users to send out our product information. When a user sees a wonderful content (such as an article or a song), there will be tens of thousands or even hundreds of thousands of users with the help of a circle of friends. Share it. Wechat is a friendship marketing behavior, which is more penetrating and interactive in word-of-mouth communication and more accurate in target group selection. Everyone's personal information page will have a LOGO that pays attention to the brand and realize the viral spread of the brand. ?
7. Personalized services Location-based activities Treasure hunting is an activity based on geographical location and interaction with users. When users submit their geographical location, they will return to the nearest treasure, which is stored in a chain store of a merchant. Users can only get a treasure if they find this chain store. User interaction activities When the user sends a certain instruction, the lottery backstage randomly generates a certain lottery number and matches it with the prizes in the database to query whether the user wins the prize. At the same time, we can consider awarding prizes at different levels, such as the first 15 day third prize, the second 10 day second prize, the fifth day first prize and the last day prize. Interactive games, such as lottery, can arouse users' interest and concern on the public platform of merchants, and users can spontaneously publicize the WeChat activities of merchants, further increase the number of WeChat followers of merchants and drive the sales of enterprise products. Service inquiry can provide customers with the nearest McDonald's according to the specific location of the other party by sending the specific needs of customers to the platform. You can also check the weather, book rooms and book air tickets. Query based on commodity data class. In the integral baby, the separation of keyword reply and query reply is realized. When users want to query a commodity, they can directly enter a name in the commodity, such as keywords such as "coffee machine" and "belt". Such keywords will be listed in the form of multiple pictures and texts, and the corresponding products will be linked. Guide users to jump to their own websites. Wechat integrates price range query on the integral baby account, which enriches the query method and allows customers to find products suitable for their price range faster. ?
8. Multi-customer service online WeChat WeChat official account can log in at the same time. After a certain number of fans, they will receive a huge amount every day.
Information and necessary customer maintenance require specialized online customer service. And can set keyword reply, enterprises can set corresponding keyword query according to their own needs, and it is a 24-hour intelligent reply, which can better publicize their products, make customers feel humanized, and also save the trouble of specialized staff to solve problems, saving manpower and capital expenditure.