Why does IKEA only have 1 1 stores in China?

In fact, this Swedish home furnishing brand, founded at 1943, has only had more than 300 stores in 38 countries around the world for 70 years. In order to adapt to the China market, IKEA has made many adjustments. The background for the shaping and even success of this adjustment is its slow and cautious "snail-like" expansion-IKEA opened its first store in Shanghai from 1998, but after 14, IKEA only opened 1 1 stores. During the seven years from 1998 to 2005, IKEA had only two stores in China. Different from Best Buy, IKEA insists on the initial positioning in its operation, does not blindly imitate and adjust its business model in the market competition, and has made a differentiated brand positioning. In addition, from the purchasing psychology of the audience, it is often the best that is not easy to get. If IKEA was as eager to expand as Best Buy, it would have died in Shanghai. China People's Broadcasting Station Advertising Management Center! Director @ Zhou Wei In fact, this Swedish household brand, founded in 1943, has only had more than 300 stores in 38 countries around the world in the past 70 years. In order to adapt to the China market, IKEA has made many adjustments. The background for the shaping and even success of this adjustment is its slow and cautious "snail-like" expansion-IKEA opened its first store in Shanghai from 1998, but after 14, IKEA only opened 1 1 stores.