The biggest difference between people is cognition.
Your cognitive level determines what decisions you will make, what behaviors you will have and what results you will get.
Your cognitive level also determines what kind of emotional experience you will have.
Your emotional experience determines whether you feel more "love" or "fear", "pain" or "happiness" in your life.
We don't live in a house, we always live in our own emotions!
It can be said that what kind of cognition you have, what kind of life you will have.
1
What is cognition?
Do we live in the same world?
Many people will say "of course"! Otherwise, how can you know a lot of things?
We can all see the blue sky and white clouds, and we will all experience rain, snow, wind and frost, flowers bloom and fall, and the tide rises and falls.
We can see each other and communicate with each other.
Are there any questions about this kind of problem?
Of course, as far as physical space is concerned, we do live in the same world, but we don't necessarily live in spiritual space.
Although our eyes, ears and other organs have roughly the same structure. But after different people receive the same information, the finished products processed in the brain may be completely different.
What's the problem?
It must be the brain processor. Everyone's brain has its own unique algorithm, which has evolved from environmental projection and autonomous consciousness from birth to now.
This algorithm determines the processing method of various information received by a person. We boil this algorithm down to two words: "cognition".
2
The biggest difference between people is cognition.
For the pursuit of life, many people regard money as a lifelong pursuit, and they are furious, hoarse, anxious and even unscrupulous about money.
But there are others who have completely different life pursuits:
Harry (an honest official until he dies)
Wen Tianxiang: "Since ancient times, there have been no dead people in life, so let our hearts live." .
Xin Qiji: "Forgetting your things in the world, winning fame before you die."
Lu You: "Julian Waghann has set the Central Plains Day in the north, and I don't forget to inform Nai Weng about the family sacrifice."
Wang Yangming: "The first thing in life is to study and be a saint".
Confucius said, "Listen in the morning and die at night." .
Yan Hui (a spoonful of food, a spoonful of wine, in a mean alley, people are worried if they can't bear it, and they won't change their fun when they go back. )
Tao Yuanming (don't bend your back for five buckets of rice)
Zhou Enlai: "Learning for the Rise of China".
In this world, besides those who pursue money, there are also those who pursue fairness and justice, sacrificing their lives for righteousness, loyalty and righteousness, for the unity of home and country, for the truth of the world, for spiritual freedom, for pride, for the rise of the nation.
The difference between the two is the difference in cognition.
I believe everyone has heard of this:
"You will never make more money than you know, unless you rely on luck. However, it is inevitable that the money earned by luck will often be lost by strength in the end. "
"Every penny you earn is the realization of your knowledge of the world, and every penny you lose is because your knowledge of the world is flawed."
"The greatest fairness in this world is that when a person's wealth is greater than your cognition, the world has 100 ways to harvest you until your cognition is directly proportional to your wealth."
Why do you say you can never make more money than you know?
Because for the opportunity beyond your cognition, you can't see it at first, and you can't understand it because of your lack of cognition. You may not understand it, but if you do, you may look down on it because of the lack of correct and sound cognition. Finally, when you can "look up", you may have "missed".
Unless you earn money by luck, the money earned by luck will often be lost by strength in the end.
I had a small partner in my previous team, who was just in his early twenties and made millions in finance.
Later I asked him why he came to work in the company. The reason is that the financial industry is making quick money, and now the industry is depressed. At the same time, because of various obscene operations such as investment, I lost millions of dollars I earned, and now I still owe hundreds of thousands.
Going out to work is to make money and pay off debts.
And, really, because of the interview, I met many such young people. Because the previous industry came in quickly, I mistakenly thought that my ability was a cognitive defect.
When I finally find a job, I don't want to be high or low. This is disdain, and that is disdain.
Buffett said: "You should invest in companies in your own' competence circle'. You don't know how not to invest."
So Buffett doesn't invest in technology companies for a long time because he doesn't understand.
The "ability circle" mentioned here is actually the cognitive range!
Opportunities outside the scope of cognition, because you don't have correct and sound cognition, there is a great chance that you won't make money. You will be anxious when you "fall" and anxious when you "rise".
Buffett said: "I am afraid of others' greed, and others are afraid of me."
In fact, it is also a confirmation after cognitive perfection.
We have all heard of those who won the lottery. What happened to all these people?
Dalian wage earners spent 1.0 1.3 million yuan on lottery tickets, and squandered their bonuses in eight months. When he was arrested, he was penniless, but he owed 2.365 million yuan and was sentenced to 12 years.
In 2008, a young man in Hunan won the grand prize of10 million yuan, spent all the prize money in four years, and maliciously overdrawn his credit card by 200,000 yuan. When he was arrested, only 80 yuan was left.
In 2003 and 2004, Northeast Caiwang won the 5 million grand prize twice, and finally squandered the prize money. Four years later, he went to prison for fraud.
Bricklayer divorced after winning the lottery and committed suicide after taking drugs for two years.
The grand prize winner abandoned his wife, and after four years, he was poor, his house was mortgaged and homeless.
The American couple who loved $64 million suddenly died strangely.
There are many such stories.
According to media surveys, 70% of the world's grand prize winners will be beaten back to their original shape within an average of seven years, and many of them will even be worse than when they won the lottery!
Before winning the prize, many of these grand prize winners worked hard, loved each other and lived happily.
But after winning the grand prize, most of them turned against each other, and finally divorced, went bankrupt, cheated, died suddenly, took drugs and went to jail!
Money is an amplifier of human nature, and great wealth is also a great resource. Wherever resources flow, many monsters will follow because of their profit-seeking nature.
If your cognitive level is not high enough to control, then it will devour you.
This is exactly the sentence: "When your wealth is greater than your cognition, the world will have 100 ways to harvest you until your wealth is in direct proportion to your cognition.
If virtue is not worthy, there will be disaster. If people are not worthy of money, they will lose something!
three
The essence of cognition is decision-making.
The cognitive difference between people is the biggest difference between people.
Once people have cognitive differences, they will make completely different decisions.
At the time of the Thousand Regiments War, the major group buying websites agreed: "If you want to win in the competition, you must rely on the power of capital and obtain a lot of capital through financing. Then win users through advertisements and subsidies, increase market share, increase market share, and then melt more money. "
As a result, an advertising war broke out in the group buying website industry. Nuomi.com invested 200 million advertisements, public comment invested 300-400 million advertisements, and Tuanbao.com invested 550 million advertisements.
In the face of competitors' crazy advertising offensive, Wang Xing did not blindly follow suit, but made a thorough and rational analysis. In the end, Wang Xing decided to find ways to enhance user stickiness.
Therefore, while other group-buying websites are advertising in full swing, Meituan is developing systems, making various management systems and financial systems, recruiting various technical talents and executives, and building teams at the same time.
Because in Wang Xing's cognition, financing is very important, but investment is more important than financing.
Investment is "Tao" and financing is "technique".
How and when to use this money is more important than financing!
Most group buying websites rely on burning money to advertise and subsidize users to invest.
But Wang Xing thinks that circle users are a false proposition, and loyal users are your users.
It is risky to buy the loyalty of long-term customers through burning money and advertising and short-term cheapness.
If you only rely on advertising and subsidies, then users will only switch back and forth between platforms to find the most cost-effective one.
Therefore, in Wang Xing's view, the most important thing is "the stickiness of users".
Therefore, Wang Xing focuses on constantly improving and adjusting products, upgrading the user experience of Meituan and building an executive team.
Finally, it turns out that Wang Xing's understanding of the Internet and group buying websites is correct and profound.
Many once vigorous group buying websites have died down!
Companies caught in the advertising war hardly make money, which leads to a sharp increase in investment expenses.
Investors don't want to invest money until they see the effect. Many group buying websites without financial support can't survive, and the whole industry has entered a cold winter!
In grief, the US Mission did the opposite. After the user experience and team building are good, we will take action in the cold winter of group buying and accelerate the sprint. Within a few months, it became the first in the industry.
four
Cognitive level determines emotional experience.
The biggest gap between people is the gap from stimulus to response.
The core reason for this gap is cognition.
A large part of people in our lives go directly from stimulation to reaction. They have a bad temper, just like bombs, and they explode at once.
Why go directly from stimulus to response?
Many people think that this is beyond their decision and control.
Such people usually find reasons for themselves. There are three main reasons, which we call three determinism.
The first is called "genetic determinism".
That's my gene. I was born with a bad temper. This is determined by my genes.
The second is called "psychological determinism".
That's how my dad beat me when I was a kid. My father treated me so badly that I had to lose my temper.
The third is called "environmental determinism".
Look how bad these people around me are. I can't live without this.
The core of these three determinism is to push the responsibility outward: "I was stimulated, so I had this reaction."
They don't know how they react from the time they receive the stimulus to the time they react, which they can control.
There is a huge space between stimulus and response, which is called choice. And this choice is determined by your cognition!
In the face of stimulus, people with high cognitive level will analyze and judge this stimulus first, so as to choose their own response style.
The famous ABC theory holds that people's emotions are not caused by an induced event itself, but by the explanation and evaluation of the event by people who have experienced it.
In the ABC theoretical model, A refers to the induced event, and B refers to the belief that an individual generates after encountering the induced event, that is, his view, explanation and evaluation of this event, that is, his cognition. C refers to the emotional response, behavioral response and behavioral result of an individual in a specific situation.
It is generally believed that people's emotional response and behavioral response are caused by induced event A, that is, A causes C, that is, stimulation directly leads to reaction!
However, ABC theory points out that induced event A is only the indirect cause of emotional and behavioral reactions, while people's cognition of induced events and their beliefs, opinions and explanations B are the more direct causes of emotional and behavioral reactions.
Just like in the face of children's poor test scores, some parents will yell, criticize and beat their children, while others will be indifferent.
Why do different parents have different emotional and behavioral responses to the same stimulus?
The core reason lies in cognitive differences.
The first kind of parents may have high hopes for their children to be admitted to Tsinghua Peking University. When children's grades are not satisfactory, parents' expectations are disappointed, so they vent their emotions by beating and scolding their children.
Euphemistically called "I hit you for your own good"!
This is actually a manifestation of parents' cognitive dissonance and inability to manage their emotions!
Because the needs are not met, I use love as an excuse to beat my children to release my negative emotions.
At the same time, such parents don't know how to delay satisfaction, don't care about their children's mental maturity, and want to achieve their goals immediately by beating and scolding their children!
The second kind of parents may think that it doesn't matter whether their children take the Tsinghua Peking University exam or not, as long as they are happy!
For children, it is still so small. Where is this? There is still a long way to go.
You will find that the first kind of parents will be very painful. This kind of pain is not brought by children, but by children's cognition.
Almost everyone's entanglements, pains and troubles are brought by your cognition!
So Mrs. Roosevelt said a powerful sentence: "No one in this world can hurt you unless you agree." If you don't give others the right to hurt you, no one can hurt you!
five
Cognition determines behavior, and behavior determines results.
Your cognition determines your behavior, and your behavior determines what kind of result you will get in the end.
If parents know that their children have achieved good results in the exam, they will be overjoyed.
When I learned that my child did badly in the exam, I was furious with him and criticized him.
Over time, children will think that their parents don't love me. My parents love me and get good grades.
I don't know what parents need to give their children is unconditional love.
What needs to be conveyed to children is that no matter whether your grades are good or bad, parents love you.
If children study hard to please their mothers and make them happy. Children have never understood that reading is for themselves.
Then he won't really love learning.
Finally, while children lose interest in autonomous learning, they also feel that they are not worthy of being loved.
Such a child can't really build up real self-confidence and self-esteem.
A child without self-esteem and self-confidence can hardly be truly happy and achieve great success.
Parents with a high degree of cognition can manage their emotions better and will not become slaves to them.
They will pay more attention to children's mental maturity and cognitive improvement, so as to cultivate better children.
six
The degree of cognition determines the height of life.
One day, Roosevelt (later President Roosevelt) was robbed of his home, and his friends wrote letters to comfort him.
Roosevelt wrote a reply, which is very famous and valuable.
I feel very lucky about this,' he said. Why?
First, they just stole something and didn't hurt anyone.
Secondly, I'm glad that they only stole some things, but not everything.
Third, I'm glad it was him who stole things, not me.
So you see, the person who should be sad and miserable should be a thief. I did nothing wrong. Why should I be so sad, sad and miserable?
You see, this is the huge space between stimulation and reaction, and this is called freedom!
The inertia of this society is that if you stimulate me, I will react. If you steal me, I will be angry.
But if you constantly improve your cognition, when you can break this "social inertia", you will find that you have a huge choice space, you will have more choices, you will be more free, and your life will reach a new height.
Mandela was released from prison after being detained by the white government for 27 years and was elected President of South Africa.
At the most glorious inauguration ceremony, the person he invited surprised everyone-his enemy (the prison guard who had imprisoned and abused him).
He is not only kind to his enemies, but also pays tribute to the sinners who have abused him.
At that moment, the whole scene was silent.
In everyone's puzzled eyes, he said calmly, "When I walked out of prison, I knew that if I couldn't put my resentment behind me, I would still be in prison."
Our life is often like climbing a building!
When your knowledge level is still on the first floor, all you see are all kinds of rubbish and obstacles. You can't see the true colors of many things, and you are easily troubled and entangled by various unnecessary emotions.
Even trivial things, even a little bit of difficulties, challenges and setbacks can stimulate your fragile nerves.
However, as you grow up and improve your cognitive level, when you stand on the tenth floor, you will feel that once you climb to the top of the mountain, one mountain will see that other mountains are short under the sky. You will have a broader mind and vision, and you will see completely different scenery.
In the eyes of many people, the past obstacles, things that can't be let go, people that can't be forgiven, and hatred that can't be forgotten all exist in your eyes to boost your cognition and hone your mind.
I mentioned in my last article that the so-called growth is the process of fighting against the weakness of human nature!
Growth and cognitive upgrading itself is a very painful thing.
So "bitter" is easier than "happy".
It is easier to "suffer misfortune" than to "enjoy happiness".
But if you can't upgrade your cognition and take responsibility for your life, then you will always be entangled in those entanglements, pains and troubles.
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