What does market research mean?

Market research is a specific activity that connects consumers, the public sector and the market-this information is used to identify and define market marketing opportunities and problems, generate, improve and evaluate marketing activities, monitor marketing performance, and enhance the understanding of marketing process.

Market research is actually a process of seeking "harmony" between market and enterprise. Because the concept of marketing is to meet the needs of consumers, company insiders must listen to the voices of consumers and "listen" to their voices through market research. Of course, market research information also includes entity information other than consumers.

Extended data:

The role of market research:

1. Collecting and stating facts and getting feedback of market information can provide decision makers with current market information and the route of marketing activities;

2, explain the information or activities, understand the reasons for the formation of the current market situation and some influencing factors;

3. Forecast function, that is, to infer the possible development and changes of the market through past market information.

The role of market research mainly depends on how users use the research results, mainly in the following aspects.

Baidu Encyclopedia-Market Research