Show that you are a potential customer. You should make the salesperson feel that you are a customer who wants to buy a car. They will be more active and will take the initiative to communicate with you about the recent discount. This is equivalent to sitting in the manor and letting two 4S stores fight each other. Let the sales staff feel that they can trade on the same day, and let the sales staff or their boss feel that you can place an order today. Although you are impulsive, you have many choices. I'll buy it today, but I may ask four stores today. You give me an offer, and I'll buy whoever is cheaper. At first, the salesperson must have said, then you go to another house to ask, say hello to another house, and then come to me. Most of them say so, and then you say yes, spend more time to get a lower offer, and be patient. The price can't be clearly stated in one sentence. The calmer you are, the more anxious the other person is. The sales consultant talked to you for a long time, and for an hour or two, other customers couldn't answer. There is already sunk cost, which has been spread to you.
You are interested in trading. You tell me right away that I will turn around and go to your next door. People are uncomfortable, so there is always a chance not to miss it. The sales consultant will calculate the time cost. Try to get a cash discount on the car price. In most cases, it will make you sound cool. A better way to control prices is to reduce cash discounts, more decorations, insurance, mortgages and extras. Although my car is not as good as others, others give a discount of 9000 cash and I give a discount of 5000 cash, but I have 16000 yuan gift package, decorations, decorative films, foot pads, navigation and so on. But these things are all priced by the sales consultants themselves. Actually, the cost of these things is very low. Therefore, it is very important to get cash discounts, do your homework, avoid being cheated, and get real money discounts. Many people don't learn how to drive.
I briefly introduced the power, configuration and guide price of the car. After talking for a long time, I only knew that the joint venture car had face and knew nothing about all aspects of the car. This car is very good. How much discount can you give? "After hearing this sentence, I have three judgments in my heart. One is to consult the price; Want to complete the transaction as soon as possible. Based on my comprehensive judgment on them, as long as the preferential price is suitable, the deposit can be paid on the same day. So I give a discount of 2000 yuan directly on the basis of the market price to ensure that the discount price is higher than other prices, and the 4S shop is very low. After listening to the quotation, they didn't pay the deposit that day. As long as I don't go out of town, the preferential price I give is basically the lowest. Knowing the quotations in the surrounding areas, I have a bottom in my heart. When we bargain with the salesperson, let the salesperson follow our quotation. Consumers have an "anchoring effect" that will determine the trend of the final price. It's important who bids first. Anchoring effect means that people will be influenced by the first value obtained, that is, the "initial anchor", when making data judgment and estimation. Take the initial anchor as the reference point, adjust it constantly, make a final estimate, and finally judge that the estimated result will deviate from the initial anchor. Therefore, when we fully understand the automobile market price, our quotation may become the initial anchor.