This year, journalism at Peking University only invites students to walk, not to take the unified exam, so if you want to take the exam, you can only choose communication. There are six majors in communication at Peking University, namely, international communication, new media and network communication, mass communication, media operation and management, editing and publishing, and advertising. In addition to the recommended places, there are 25 people left. These 25 people are not evenly distributed in the Sixth National Congress. For example, if there is more mass communication, there will be less editing and publishing, about one or two. In addition, communication at Peking University is not a set of questions for a college, but two specialized courses. The first course is called comprehensive knowledge of communication, also called communication theory and method, and all six majors have to take the exam. Every major will make a separate proposition for the second major course, and the exam is different. The six majors are underlined separately, and the scores do not interfere with each other. This is the specific content of the admissions brochure. Please read/CGI-bin/websql/zhcx/graduate/yjs/zs _ ss _ fx.hts carefully? xsh = 0 18 & amp； zydm=050302
Communication at Peking University is the most difficult test for communication majors in China. The scope of the test is very wide, and you have never specified a bibliography. If you are a cross-major, you must be too late now. You can try it next year. This is a list of reverse transcription monkey brother's books. You can refer to:
1 The bibliography comes from the test questions! Peking University does not provide reference books, and the criteria for selecting reference books should be closely related to the past years' test questions. This is the only way, and I always think that it is of little significance to simply list the names of such recommended books without comprehensive and effective reading opinions and targeted analysis of past years' test questions, which is the problem of existing books on the network.
Don't ask too much! The characteristic of professional courses in Peking University is that there are no reference books, which means that there is enough space for you to play on the topic, which is very deep, but few people can do it, which is why there are few professional courses every year. The topics in the past two years tell us to concentrate on our studies and not to try to pass the professional examinations through our strong innovation ability and flying literary talent. These are just icing on the cake.
3 not too little! There are only two purposes of reading, one is to establish a theoretical framework, and the other is to fill all the knowledge points into your own framework. Although the idea of visiting Peking University is very good, the level that candidates can reach every year is limited. Judging from the test scores of students admitted over the years, it is probably 1 10. Judging from the scores of most people, Peking University still attaches great importance to basic knowledge, that is, the most basic things must be mastered firmly and never aim too high. It is no exaggeration to say that if the method is correct and you are good at thinking, you only need to read three or four books and add a few papers to reach 100. In the first year, I only read the first three books and Xie Xinzhou's Introduction to Internet Communication and got11411. Only this year 16558. From 0 to 100, if it is three or four books, but if it is11kloc-0/20, it means thirty or forty books or even more reading and thinking. Even so, if the method is wrong and the framework is not established, the score of 100 will be less than. So, the fourth point I want to say is:
Thinking is far more important than reading! Establish a framework, make clear the pertinence of reading, arrange and integrate your notes, quickly find the theory and knowledge you need in each book, and integrate or enrich the knowledge of each book into your original framework, which is meaningful reading. In this way, you may read a lot, and you may only need to read one or two notes before the exam, because you have taken out all the most important things.
We should expand our knowledge boundary and return communication to sociology, psychology, politics, and then to general social theory. When you make such a leap, you will feel suddenly enlightened when you look back at the real question, and you will never have nothing to write.
The scope of investigation is limited and knowledge is infinite. Personally, nothing is useless. I also write clearly the reading suggestions for each book, hoping to help you avoid detours. Personally, I take the exam in the direction of big transmission and online transmission, and other directions can't help you. The characteristic of this direction, in a word, is that there is no professional knowledge, so the test of Comprehensive II is actually an extension of communication theory, so this bibliography can also be regarded as the bibliography of Comprehensive II.
The most important sentence: theoretical history is a river! How to build a framework, many people ask, I really can't answer this question, just use this sentence, everyone will realize it in their own reading. ...
Basic bibliography, according to the scope of 0607 theoretical volume, lists the following core bibliography, which is the cornerstone of 100.
Communication course
Guo /2002-9- 1/ Renmin University of China Press /22.00/ Paperback
Some people say that if you only look at Guo Shu, you will get zero. I think that's because you haven't read it carefully. The value of Guo Shu is not only reflected in the direct examination center with at least 80 points per year, but also in the control. Although Guo is a mediocre person in Japan, he is by no means a scissors-poor person. Every knowledge point and detail here must be mastered, and it is recommended to recite. Moreover, you should take notes at least twice by yourself, and when you look back at the "Credentials" after reading a more advanced bibliography, you will feel suddenly enlightened.
Introduction to Communication (Supplementary Edition)
Bing Lin/August 2003-1/ Xinhua Publishing House
Bing Lin is a charming scholar who is suitable for hundreds of lectures. If you are a layman in communication, starting with this book will be very interesting and helpful to improve your interest. However, in further reading, you should forget the romantic expressions in the introduction as soon as possible, especially the part that supplements the critical school, which is systematic and chaotic. But this is by far the most readable introductory reading.
Communication Theory: Origin, Methods and Applications
(America) Werner Seffrin/et al. /2000- 1- 1/ Huaxia Publishing House /48.00/ paperback/Guo Zhenzhi/et al.
In fact, the translation of this book is very poor, which greatly reduces his role. Its value lies in its rich knowledge points and a good summary of the origin of the concept of effect. The most important thing is that the effect study has a timetable and is very useful. Finally, westley-McClane model is used to integrate the whole book. We must thoroughly understand this model, which is very explanatory. And I have never taken an exam. This book should be read with milestones.
Mass communication theory: foundation, controversy and future (third edition)
(US) Baran S.J.)/ (US) Davis d. k .)/ Tsinghua University Press/Mass Communication Theory: Foundation, Agitation and Future; Version 3 /43.80/Paperback/Cao Shule
I strongly recommend a book, which has been mentioned by predecessors. It is suggested that Guo Shu and Li Shu turn to the reading of this book immediately after reading it. This book well verifies that "theoretical history is the origin", with a clear system and interlocking links, and describes a great river of American communication very clearly. I suggest you pay the same attention to this as Guo Shu, take notes, outline the content, and take out the author's lines and make them yours. It is worth mentioning that this book started with the Chicago School and ended with a media literacy movement, echoing from afar, as if a drop of water had traveled a long way back to the starting point, which was full of emotion. The influence of Chicago School on American theories other than effect research cannot be exaggerated.
Human Communication Theory (7th Edition)/News and Communication Series Textbooks? Translated version
Te Little John (S.W.)/September 2004-1/ Tsinghua University Publishing House /45.00/ Paperback (Diskless)/Stone.
This book is difficult to accept, but I recommend it. Its value lies not in knowledge, but in enlightenment. Little John has well sorted out how cognitive orientation and symbolic interaction orientation produce binary opposition to human behavior, that is, people who are taking the initiative and those who are constructed by situations and relationships, and finally dominated them with Giddens' dual structure view. Finding out this main line is very helpful to improve the understanding of unlearned communication, because most of the theories in the book are psychological paradigms and sociological paradigms. These problems can only be called communication theory (theory related to communication), not communication. It is also necessary to introduce batson and Palo Alto Group.
History of Communication: Biographical Methods
Rogers /2002-3- 1/ Shanghai Translation Publishing House /36.00/ (USA) E? m？ Yin Xiaorong's Rogers
The history of communication is a must-read, but it should not be placed in a very front position. Even if you read it, it will be foggy. It will be much clearer if you look back at history after completing the above bibliography. You don't need to take notes in this book, but you can't read it too many times. The first half is more important, and Shi Lamu's part can be skipped.
Milestones in the Study of Mass Communication Effects (Third Edition)
(USA) Loweree/Deffler/May 2004-1/ Renmin University of China Press /39.8/ Paperback/Liu Hailong, etc.
The conclusions of the effect study all come from specific research projects. Without understanding these projects, the effect research can only stay on the superficial understanding and memory. Although this book is not required reading, it will greatly deepen the memory of the theory of effect research and is also very useful for the understanding and application of empirical research methods. In addition, the translator Liu Hailong is a young scholar I like very much. His theoretical level and translation level are very good, and he will become a climate in the future.
Media Analysis: Interpreting the Myth of Communication Technology —— Communication Research Series in the New Century
Zhang Yonghua /2002- 1/ Fudan University Press/15.00
If the research sources in the United States are divided into three ways, namely, structural functionalism, symbolic interaction theory and media ecology (technicalism), Zhang Yonghua, as one of the few domestic scholars who pay attention to technicalism, has written a comprehensive book, although there is no speculation. Suitable for postgraduate entrance examination, but it is recommended to take notes because there are few things.
Symbolic perspective: ontological interpretation of communication content
Bing Lin/Fudan University Press/
It's Bing Lin's book again, but semiotics really lacks good books suitable for postgraduate entrance examination. This book is enough, focus on the characters and knowledge points in this book, and integrate these people into the framework of advanced reading European studies. You can't use this book as a framework!
Author's image: the construction and dissolution of journalistic professionalism
Huang Dan /2005- 12-0 1/ Fudan university press /20.0/ paperback.
Personally, I think that among the books published by Fudan University, Huang Dan's is the best, which is more like an academic paper. Li Hezhang's book is an arrangement and introduction of theoretical history, and it is a literacy reading. Journalism professionalism is a hot topic every year, and Jason Wu and others are also concerned about it. Many schools have been admitted, and it is only a matter of time before he is admitted to Peking University. I suggest you have a certain grasp of this piece.
Classical texts of communication in the 20th century.
Zhang /2003- 1/ Fudan University Press /30.00/ Paperback
It doesn't make much sense. This book is very good.
Supplementary bibliography, once again, basic theory is the most important! So, I added a bunch of books to check for gaps. Although most of them are repetitive, it is also a good learning method. Only by laying a good foundation and getting a score of 65,438+000 can we get a higher score.
The principle of communication, Zhang.
Brochure.
Interpretation of key terms in communication science
The author is poor, but this kind of book is suitable for postgraduate entrance examination. Among them, the concepts of audience commodity theory and ritual communication are very similar.
Introduction to Communication/Men, Women, Information and Media
Wilbur schramm (W Shi Lamu)/Porter (W·e· Porter)/1984/ Xinhua Publishing House/
How can I put it? If there is, just look through it. If not, forget it. I believe I won't go back to what Shi Lamu said in the exam, or I will go backwards.
Introduction to Communication ——2 1 Century News Communication Series Textbooks
Zhou Qingshan/September 2004-1/ Peking University Publishing House /35.00/ Paperback
A cut-and-paste model, you will find what he cut out in many original works.
Introduction to communication
Wu June 2005 -0 1/ Wuhan university press/17.5
This book is amazing for self-taught students, and it comes with a workbook. Although the topic is funny, it is still very practical to review the basic knowledge, but it is not easy to find in the market, so you have to go to the self-study bookstore to ask.
General theory of communication
Hu/1997-4- 1/ Beijing Broadcasting Institute Press /22.50/ Paperback
Another book, from Guang Bei, is a scholar with an average level of cosmetic surgery. Turn it over and check if there is any missing part.
Introduction to communication
Xu Jing /2007-3- 1/ Tsinghua University Publishing House /26.00/ Paperback.
I haven't read the new book just published this year. I strongly recommend that you buy it. For several years, Xu Jing has been introducing undergraduates in Peking University. It is estimated that this book can be regarded as an outline of her lecture. Although it is probably written by a graduate student, it is definitely better than scissors.
Advanced and comprehensive:
Compared with the critical school, I prefer to use the word "European studies" to make it clear that American studies are not just empirical studies, and European studies are not just critical. Therefore, for this part of the bibliography, the purpose is to clarify the original appearance of this study, understand the relationship between them, and draw a complete water system map. It should be pointed out that you must master advanced reading. Always remember that you are preparing for an exam related to communication phenomena. Any theory should be closely related to this topic in your mind. You should extract something that fits this theme in every book of every theory, and don't get stuck in the Wang Yang sea of social theory. I made such a mistake. Remember, the wider your boundaries, the more questions you don't understand, which will be counterproductive, because one year is only enough for postgraduate entrance examination. Don't feel that you are studying.
Media criticism theory
Pan Zhichang Lin Wei /2002- 12-0 1/ Xinhua Publishing House /24.0
I have been suffering from the lack of an ideal book integrating European studies, so I have to make a living from this book. Although it was written by students, it gave a comprehensive introduction to various traditions. You can use this book to follow the map online, but the book itself is not well written, which should be clear.
A classic literature reader of media studies (a classic library of western news and communication)
(English) newbold/2004-1-1/Xinhua publishing house /70.00/ Wang Kai/Liu Xiaohong.
A big brick, just chew a little every day. Some papers are very important and almost required reading, such as Hall's Two Paradigms of Cultural Studies and The Role of Hegemony in Cultural Studies.
Media Studies: Text, Institution and Audience
(British) Taylor (L.)/ (British) Willis (a .)/2005-4- 1/ Peking University Publishing House/World Communication Masterpieces in Chinese /28.00/ Paperback/Jason Wu/Huang Pei.
This book should be included in the required reading list. Jason Wu's undergraduate textbooks were also translated by herself. This is the origin of the topic of "type" in this year's synthesis. Must read! Many key concepts!
Introduction to cultural studies
Yang Lu/Wang Yi /2006- 1- 1/ Fudan university press /35.00/ paperback.
I haven't read the introduction to higher education. It was originally written by China people, one of whom was a student of Hong Meien, and was regarded as the direct line of cultural studies. I wrote my comments on this book in Douban. Peking University has not conducted a major survey on cultural studies in recent two years, so be careful in 2008.
Communication as Culture: Essays on Media and Society
(America) Kerry/August 2005-1/ Huaxia Publishing House /27.00/ Paperback/Ding Wei
You know, Carey is an advocate of the idea of ceremony. This book is also very porridge for Ms. Jason Wu. American media and cultural studies are still local. This book is not thick. I recommend reading the whole book.
Introduction to Cultural Theory and Popular Culture (2nd Edition) —— Contemporary Academic Prism Translation Series
John? Story /2002-2- 1/ Nanjing University Press/16.8/ Paperback/Yang Zhushan/Zhou Hui/Guo Fayong
This book is obscure, I can understand it, and the interpretation of the "hegemonic" tradition is quite in place.
The disappearance of childhood
Neil? Pozmann/May 2004-1/ Guangxi Normal University Press/19.00/ Paperback/Wu Yanzhou.
Entertainment to death
Neil? Pozmann/May 2004-1/ Guangxi Normal University Press/19.00/ Paperback/zhangyan.
I read these two books in my spare time, which are very interesting. When I am tired of studying, it is beneficial to relax. Remember, Pozmann is the direct founder of media ecology, and his thinking paradigm can be seen from these two books.
Expand reading, you can read if you have the spare capacity to learn. These two books are very macroscopic and metaphysical, so I'm not sure.
Mcguire's Theory of Mass Communication (Fourth Edition)
(UK) mcguire/July 2006-1/ Tsinghua University Publishing House /55.00/ Paperback/Kun Li/Cui.
The concept of communication
Chen Zhu/People's Publishing House /29.8/ Paperback
There are few books written by teachers in Peking University, so you have to read them anyway.
Network Communication Theory and Practice/Network Communication Series
Xie Xinzhou /2004- 1- 1/ Peking University Publishing House /32.00
There are no ready-made books in online transmission, mainly papers, but Xie Xinzhou's books can be used as basic reading, and there have been related propositions before. Compared with this year's knowledge gap and information gap.
Globalization: Origin, Development and Influence
Yang Boxuan /2002- 1- 1/ People's Publishing House /23.00/ Paperback
Yang is a scholar with a strong political and economic tendency. From this book, we can see his thoughts. I think he also accounts for a considerable proportion in the topic, especially his concern about social networks and regional localization. 08 is probably a proposition!
A Review of Journalism and Communication in Peking University (II)
This year's synthesis, Xu Jing has a paper introduction in the second series of Creative Industries, so it is necessary to know the concerns and research priorities of Peking University teachers before the exam.
Cultural imperialism, translated by edward said Li Kun.
It doesn't matter whether you look at it or not. Said is a famous scholar of Orientalism, and the examination questions in 2006 have been reflected.
Basic reading materials
If, like me, you enter the postgraduate entrance examination for communication from a layman in science and engineering, the following books will be your must-read. If you don't even know the research object of this course, when will you talk about graduate students?
The history of global news communication (A.D.1500-2000)-a series of teaching materials for news communication.
Bing Lin/August 2005-10/ Tsinghua University Publishing House /49.8/ Paperback
General theory of news and mass media
Li Yongjian et al. /2003- 10- 1/ Renmin university of China press /26.00/ paperback.
What is communication?
Chen Lidan's new book, Reading Level of Senior High School Students, just came out in March, 2007, and I was standing in the bookstore looking through it. In view of Chen's reputation, the quality of this book is quite good.
It is suggested that science and engineering candidates who start to learn communication should look for Chen Lidan, just like a scholar who was born for the postgraduate entrance examination. His thesis benefited tens of millions of candidates. Everyone must not let go of this man's work.
research method
How important is it? I think we all know that the following books are similar. Fiona Fang's book is the textbook for undergraduates' social adaptation course, and Barbie's book is the textbook for postgraduates. I suggest reading at least one of them. The other two books are highly targeted, and I also suggest reading at least one of them.
Research methods of mass communication
Anders? Hansen/2004-11-1/Xinhua Publishing House/Classic Library of Western Journalism and Communication /46.00/ Paperback/Jin Jianbin/Cui/Kimmy.
Introduction to mass media research
Dominica (USA)/Weiman (USA)/July 2005-1/Tsinghua University Publishing House /48.00/ Paperback/Jin Jianbin.
Social research methods (10 version)
(America) Al? Bobby/June 2005-1/ Huaxia Publishing House /68.00/ Paperback/Qiu Zeqi
Course of social research methods
Fiona Fang /2004- 1- 1/ Peking University publishing house /32.00/ paperback.
Finally, to repeat, the foundation is the most important! So the final recommendation is the refined version published by China Media Network. Those who have this book can go back and compare the examination questions of 0607 by themselves, which are much bigger. It's a miracle to watch it several times two days before the exam.
Finally, examination is not only knowledge and methods, but also the application of knowledge and methods. Reading alone is not enough. To be admitted to Peking University, you must look at the sky with one eye and the ground with the other, that is, you must not only read books carefully, but also pay attention to the trends of the industry and the outside world at all times, and you must be indispensable (otherwise, you don't even know anything, how to explain it with theory), read books in theory, read papers in hot spots, and watch the Internet in current affairs.