I want to open an online shop. What is the specific process?

I copied this from someone else, and there are detailed steps in it. You can ask me if you don't understand! First, before opening the store: a. Registered member name: The name is very important, and a distinctive name can make others pay attention to you and remember you; How to become a feature is a matter of opinion. Taboo is a long English name or a string of meaningless numbers. We are all from China. Although there is no shortage of English, I believe that most buyers of Taobao are just like pig brain (if pig brain is wrong in this regard, please write to me), and English is not very clear. To me, a string of letters, like a meaningless number, may not be remembered after reading it n times. Name a few distinctive names: pig brain plug (hey, let me be narcissistic, stop hitting me, it's already a pig's head, what else do you want? ) It doesn't look like a good person (a colleague of mine, whose name is really amazing, made me remember him at first sight, and if something happens, I will go to his shop to step on the footprints) Tingting Liangliang Store (the name of this MM is the same as the name of the store, which is a bit like fatigue bombing, but I did make it easy for me to remember her) Password: I won't say much about this. Please pay attention to safety. The password is preferably English+numbers+symbols in disorder and preferably/ This is a good thing, it will bring all kinds of convenience to your online transaction, and it is free. Long live freedom. Check (become a member of Alipay) when registering. B. apply for certification: a small action only needs a few mouse clicks, but it takes a long time to wait patiently. It is best to use a digital camera or scanner to shoot (scan) the ID card and upload it. Although there are still ways to upload the ID card by fax, sometimes the quality of the fax is very poor. Many people tried to send it n times, but it was still vague and could not pass the certification. Most sellers have digital cameras. It shouldn't be difficult to take a clear photo:), and then wait for three working days, and the certification should have the result. If you can't pass the certification for some reason, Taobao customer service will contact you:) Taobao University: It takes a long time to wait for certification. What should you do during this time? It's time to do market research. There are many things to learn before opening a shop. Taobao University is a good place. You need to consider not only the source of goods, but also the price, transportation, after-sales and other issues. These questions can be answered in Taobao University, and it is also good to learn more from the experience of some predecessors. The second is to pass the certification. A. The purchase has passed the certification, but the store cannot be opened for the time being. You should keep 10 babies for sale. After a few days of thinking about what to sell and where to buy, you can start doing it. Taobao University has many essence posts about the supply of goods. If you don't understand, you can turn them over. The essence post of experience talking about life also needs to be read. If you don't have a physical store or a good supply, Pig Brain suggests that you sell some cheap fashion gadgets or distinctive DD. Most of the buyers on Taobao are school students and young office workers, aged between 15 and 35. Find out the positioning and audience of the products, you can start visiting similar stores in Taobao, study more high-end stores, and see their treasures, sales volume and characteristics. It is best to know them. Baby, it's better to have someone around than not to have me. B. When the baby comes back, it's time to take a drifting photo of the baby. It is not recommended to use photos provided by suppliers. Real photos can make buyers feel real and reflect the seller's intentions. Taobao University has many posts about taking photos and retouching photos, so you can learn from them. In short, the baby is beautiful, but the premise is true, and too many photos are easy to distort. It may bring trouble to future transactions. After the photo is taken, you can put a faint watermark on the photo to indicate your store name (you haven't opened a store at this time, but you should think about the store name). After you open a store, you should also write down your store address in order to prevent someone from stealing your precious pictures. If you do this, someone will steal your photo, then you should laugh. Because someone is promoting your shop for free. C. Baby's name There is a beautiful picture of the baby. You should put it on the bookshelf, and the baby's name should be good. Think about what keywords you would use to search if you were a buyer and if you wanted to buy this product. In addition to giving your baby a nice name, you should also pay attention to commonly used keywords, which is an important factor to ensure that your baby is searched. This is a baby photo of a soul mate girl. Taking the above picture as an example, the pig brain estimates that DD should be a bracelet, but the product name is the natural powder crystal of Eleanor Fashion Crystal Museum. The name only explains the material of this bracelet, and the most important word "bracelet" is not written. If I am a buyer, I will search for "bracelet" when I buy a bracelet, and this baby will lose the opportunity to be browsed. I think few buyers will have a strong purpose to search specifically. There are many people who sell baby names with different problems and miss many opportunities to be searched. You need to pay more attention. D. Beautiful baby descriptions are essential. Pig brain is a web designer, and the artist is not bad (hey, a little narcissistic). I have a strong sense of whether the page is beautiful or not. I hate to see some baby descriptions with many colors and different font sizes, which is not only unorganized. People can't find the key points, and fonts that are too big and too small are easy to be disgusted. Coupled with the colorful colors throughout, it is like putting a lot of ingredients in the pot, but people can't taste the taste of eight-treasure porridge. Really beautiful baby description, clear and focused, maybe not too many colors, but it is easy to read and makes people feel very comfortable. I suggest that you use only one or three colors, preferably no more than three, when you describe the baby. Songti is the most suitable font for reading, and it is best to use only one font size. Title fonts can be highlighted in color. When the description is trivial, you can standardize it with tables so that buyers can read it better. In addition to the aesthetic content, we need to think about the content described by the baby. If you write beautifully, it is absolutely right to describe the baby as attractive. Excellent salesmen attract buyers with eloquence, and we can also attract buyers with writing. But remember not to be inaccurate, because it will bring you trouble. E. price setting is also an important factor in whether goods are sold or not. When shopping, everyone will consider the price factor and set a price for your product. Of course, the price is closely related to the supply and purchase channels. If you can get cheaper goods than others, then you will be more competitive than others. Refer to similar sellers' shops and see how their prices are set. Price war is not recommended here. Someone in Taobao is doing a loss-making business. I don't know what the intention is. Since it is a business, of course, making money is the primary purpose. If you lose money for evaluation, you will put the cart before the horse. The purpose of opening an online shop is to make money, the main purpose is to make money, and evaluation is only a manifestation of integrity. F. Freight In addition to the price factor, freight is also a focus of buyers. It is most popular for buyers to try to use low postage, especially for goods worth only a few yuan. If the postage is set high, it will arouse the resentment of buyers. I once saw a mobile phone for only 1 yuan. I'm confused. The postage was more than two thousand when I clicked in. I was angry at first sight, and I decided to cheat BS! G. expiration date here refers to the expiration date of the baby release. Occasionally, I will see people complain that the validity period of Taobao is too short, only 7 days, 14 days. It is also suggested that Taobao increase the time. Then, in fact, the shorter the baby's remaining time, the higher the possibility of a deal, because the baby that is about to end will always be at the front of the search, and the greater the possibility of being browsed. Therefore, I suggest that you consider 7 days as the first consideration when choosing the validity period. Compared with similar products, you will have two chances to get ahead, while 14 has only one chance. Third, open a shop. Finally, we can open a shop. The name of the store is good, you can modify it, open one if you can't think of it, and then change it when you think of a cool name. The name of the store, like the name of the member, should be attractive and eye-catching. It's best to see the name of the store and let people know what your store sells. B. beautiful logo, store introduction and store announcement are indispensable. Don't leave these places empty. Make a beautiful logo, write your promotion instructions in the announcement, write the main products in the store introduction, and then write some short articles. Intentional sellers will reassure buyers. C. The avatar and signature forum is a very good communication window for Taobao and a good place for publicity. It is forbidden to post advertisements. Therefore, it is necessary to advertise on the forum avatar and signature. Pig brain has many customers, all of whom are found through forums. The head portrait of the forum or the head portrait on your Wangwang business card is indispensable with drifting head portrait and signature. Whenever a Taobao friend chats with you, he will see you. If the head portrait is beautifully made, the advertising effect will be achieved. Fourth, the baby was sold. Don't be too happy. After receiving the payment notice from Alipay, there is still a delivery clearance to pass. Whether it is surface mail or express delivery, we should use as much money as possible to deliver the baby safely to the buyer. Taobao University has many posts about how to save money on delivery, so I won't say much here. Five, the sale of service and after-sales service baby does not mean the end of the transaction. There is also after-sales service. Sellers who have confidence in their treasures do a very good job in after-sales service, whether IT is technical support (this seems to be only available for IT products and electrical products, hehe) or return service, they must be in place to be good sellers. There are many repeat customers who are easy to sell. Don't underestimate these customers. Pig brain is because of warm service and warm after-sales service (don't blame me for being too narcissistic, hehe). There are many repeat customers, and some old customers introduce new customers. More guests, there will be guests consciously or unconsciously to promote you. 6. Advocating the fragrance of wine is also afraid of the deep alley. What should I do? Posting has its own way of publicity. Someone posted on the forum, of course, not an advertising post. Sticking bar is also a way to show customers and let them know about your shop. The higher the gold content of the post, the stronger the advertising effect. The premise is that you need a beautiful avatar and a signed business card, print a business card for yourself, mark the store name and website, and send it to your relatives, friends, classmates and colleagues. These may be your potential customers. Don't be afraid to bring your business card with you when the baby comes. Your customer may hand his business card to his friend and show his friend the goods he bought online. In this way, you have another potential customer, and the search engine network is vast. If you want more people to find you or your products, you can't ignore the role of search engines. More than 90% of the information is found through search engines. So, log in to your online stores in major engines. Let more people look for you. Use more other networks. MM told me that her products have sold well in some forums. If you like to soak in the forum, you can make yourself a cool forum avatar and signature file, and point the link to your shop. These are all good ways to improve the exposure of your store. Seven, RPG (role-playing game) Role-playing is a form of game that I like very much, and we can also use it in opening a shop. We often see people complaining about bad business on forums and asking for advice everywhere. Why not find the reason yourself? Besides being a seller, let's play the role of a buyer. If you sell silver ornaments, go and buy silver ornaments and see if there is any chance to buy the products in your store. There are various ways to buy, which can be found in Taobao's classified catalogue. You can also use baby search and store search. Purposeful buyers may know that they want to buy a necklace or bracelet, so try it yourself and type "sterling silver bracelet" in the search to see what the search results are. Look down one by one. Did you see anything you like? Is this one you like ranked in the first few pages of the search? Are there any children in it? Is the price acceptable? How much is the freight? What's the difference between the baby you want to buy and the baby in your shop? Play the role of a buyer with a weak purpose again. They may look for the treasures they want from the classified catalogue, sorted by time or by price. Play the role of a buyer in various ways and angles. This buyer may be a student, a white-collar worker, a man, a lady, a mother or a child. He may surf the internet during the day, afternoon, evening, late at night and early morning, and his economic conditions may be good and moderate. Put yourself in others' shoes and you will know why your product can't be sold. It may be because of the low credit, or it may be because the baby was never found, didn't get the number of views, the price was higher than others, or the freight was higher than others. As a buyer, you will know what is wrong with your business model and what kind of improvement is needed. If you are a buyer, you can easily buy the product you want, and this product is from your store in qiaqia, then you have succeeded:) Make yourself satisfied, and consumers like you will certainly be satisfied.