1. xiaohongshu, which calls itself an "overseas shopping artifact", consists of self-operated cross-border e-commerce, third-party brand authorization/direct sales, and UGC (user-created content) word-of-mouth sharing community. Unlike the traditional e-commerce platform, which advertises everywhere, its user increment relies entirely on platform users to "write notes" and share shopping experience and product experience. Other UGC content is slowly and naturally promoted.
Little Red Book started in the community? . At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.
2. Netease Koala is a comprehensive e-commerce company mainly engaged in cross-border business under Netease. It was publicly tested on 20 15 1.9, and its sales categories cover maternal and child, beauty, home life, nutrition and health care, global food, clothing bags and digital home appliances.