The gathering of three concept cars in Shanghai clearly explains BMW's clear understanding of the direction of industry change: the future of automobiles must be characterized by electrification, digitalization and recycling. The BMW Dee digital concept car and its full-color E Ink version ushered in the first launch in Asia, creating a new luxury realm of deep integration of electrification and digital technology with "technological magic"; There is also the MINI Concept Aceman pure electric city crossover concept car, which indicates the new design language of the next generation mini pure electric car "mini to simple" under the digital blessing.
Qi Puce, chairman of BMW Group, attended the conference together with Norda, director in charge of customers, brands and sales, and Wei Bofan, director in charge of research and development. "With its sustainable innovation ability, rapid integration of software and hardware, and large-scale production capacity, BMW Group is making a strong attack in the fields of digitalization and electrification, and China will become a pioneer market for BMW to create ideas and open up the future," Chiptzer said. He also announced: "We will continue to expand the industrial chain advantage in China and speed up the layout of electric vehicles. The innovative pure electric BMW i5 long wheelbase version will be released this year."
With the deep integration of electricity, intelligence and luxury, BMW responds to the needs of customers in China with a lineup of multiple electric vehicles.
At present, the rapid development of China's electric vehicle industry provides new opportunities for the continued success of BMW Group in China. At this auto show, BMW Group brought the strongest and largest lineup of electrification products in history, demonstrating its strong strength in the field of electrification. The diversity of the product camp is amazing: including pure electric BMW i3, i4, i7, iX 1, iX3, iX and other models, as well as plug-in hybrid new BMW M760Le and innovative BMW XM Label Red limited edition. This year, BMW will also launch an innovative pure electric BMW i5 long wheelbase version, which means that luxury commercial vehicles that have won the same sales champion for many times will also enter electrification. Since 1994 BMW officially entered the China market, it has served more than 7 million customers in China. At present, BMW Group has more than 630 suppliers in China, and almost all dealers are qualified to sell and serve electric vehicles. In 2023, BMW Group's brands will continue to increase their electric offensive in China (including Hong Kong, Macao and Taiwan), and expand the array of pure electric products to 1 1, which will bring more choices to customers in various market segments.
The deep integration of electric and intelligent technology is the characteristic of this auto show of BMW Group. With the launch of each new car, BMW has pushed the customer's intelligent connected experience to a new height, and no longer pursued the stacking of functions, but integrated people's emotions into it to create real experience value for customers. The innovative pure electric BMW i7' s embracing interactive light band and rear suspension giant screen are the first in the industry, which fully embodies the charming charm of BMW's "scientific and technological magic". What's more striking is that the 9th generation (BMW) operating system was unveiled with the innovative pure electric BMW iX 1. The system is tailored for China users and innovated from multiple dimensions. Clever control of the floating window design makes the user's visual experience more focused and more convenient to use; BMW's intelligent personal assistant has a faster response speed and makes the in-car interaction more emotional. Based on the R&D concept of "in China, for China, for the world", China Digital R&D team deeply participated in the development of the new system, making its exclusive function in the China market account for nearly 70%.
Another highlight of the BMW booth is that BMW perfectly integrates brand sports genes and luxury quality into the era of intelligent electrification. Qi Puce said that the pursuit of BMW brand is "touching the body and mind and pleasing people". As the top model of BMW electric flagship, the innovative pure electric BMW i7 M70L can be said to be the most appropriate interpretation. M exclusive electric drive system, 485kW peak power, 1, 100 Nm maximum torque and 3.7 seconds performance, all of which are integrated into the atmosphere, luxury and technology of BMW i7. The innovative BMW XM Label Red Limited Edition is the pinnacle of another BMW M high-performance model, representing the perfect combination of top luxury, extreme performance and flamboyant personality. The striking innovation pure electric BMW iX 1 integrates the new human-computer interaction experience and high quality into the new design with impact, which significantly enhances the luxury value of electric vehicles of the same class.
? Imagine the future of digital emotional experience, and a new generation of models will continue to lead luxury electric travel.
At this year's auto show, BMW brought a meaningful BMW Dee digital concept car. Different from the general concept car used to show the styling style, this car shows the future evolution direction of BMW digital car: people-oriented, bold innovation, making the cold digital technology full of emotion, making the future BMW car a mobile terminal linking reality and virtual world, and becoming a perfect digital partner for drivers and passengers.
The most striking thing is that this concept car is equipped with the industry-leading new generation of head-up display technology-BMW Panoramic Bridge. The BMW Panoramic Sight Bridge can project information to the dark coated area on the lower edge of the windshield. The projected image has excellent clarity and color performance. For the first time, all passengers can see the information covering the entire width of the windshield. Driving-related information can appear appropriately according to different usage scenarios, making the driving experience more convenient. As the pioneer of HUD head-up display system, BMW has been leading the development of this technology for 20 years, and has been perfectly carrying BMW's safe driving concept of "never leaving the road and never leaving the steering wheel".
BMW announced at the press conference that the advanced head-up display system will become the basic element of BMW's human-computer interaction design in the future. It is expected that the BMW Panoramic Horizon Bridge will be unveiled together with BMW's new generation models in 2025. The new generation model will be equipped with newly developed electronic and electrical architecture, as well as new user interface and human-computer interaction concepts; Equipped with newly developed electric drive and battery system, the performance is high and the efficiency is significantly improved; It has the outstanding characteristics of circular sustainability. According to the plan, BMW Group will start to produce a new generation of models in 2025, and at least six new generation models will be put into production in the next 24 months. BMW's R&D and design team in China will participate in the development of a new generation of vehicles in Munich headquarters, which shows that BMW has always attached importance to its customers in China.
On the booth, BMW also brought another full-color E Ink version of the BMW Dee digital concept car, showing the vision of the future digital experience outside the car: the color of the car can be changed at will. After this concept car came to Shanghai, it brought customized and exclusive surprises to China consumers. BMW's "Brilliant" Limited Color: Inspired by China Tang Tri-color, through the 32-color color-changing body of full-color E Ink technology, the collision between "scientific and technological magic" and the traditional beauty of China has been realized, and the personalization and emotionalization have been promoted to a new height.
Grasping today and thinking about the future, BMW Group embraces a new era of electric intelligence.
There are many stars on the BMW booth. The innovative BMW XM Label Red Limited Edition was launched in the world, with a limited edition of 500 units worldwide. Personalized customization, frosted carbon black special coating, will set off the majestic posture more perfectly. Thanks to the powerful M hybrid drive system, its comprehensive maximum output power is as high as 550 kW, its comprehensive peak torque can reach 65,438+000 Nm, and its zero-speed acceleration takes only 3.8 seconds, making it the most powerful high-performance vehicle in BMW M's history.
The brand-new BMW M760Le also made its debut in China, which is the first time that BMW has launched a plug-in hybrid M model on the BMW 7 Series. The exterior and interior of the car body adopt an exciting exclusive M design suit, which highlights the BMW M performance characteristics of this plug-in hybrid model.
The BMW booth at this year's auto show also has a very distinctive model. TA is an innovative exploration of BMW Group in the field of zero-emission travel-BMW IX5 hydrogen fuel cell vehicle, which not only has excellent acceleration performance, but also has a very quiet driving process. Fuel filling is fast, and the hydrogen storage tank can be filled in only 3-4 minutes, which is not affected in cold winter. As a small-batch production car that has been put into road test, BMW iX5 hydrogen shows that BMW Group has always maintained the strategy of technology opening to ensure its core competitiveness in all technical directions of zero-emission travel in the future.
The highlight of BMW Group's MINI brand is that the family's first pure electric city crossover concept car MINI Concept Aceman once again appeared in Shanghai, showing the brand-new design language of "Mini to Jane" under the digital blessing. The digital experience realizes the deep interconnection and interaction with users, which shows that MINI pays great attention to sustainable development. In short, the MINI in the electric age is still very attractive. This concept car integrates rich functions into MINI's world's first circular organic light-emitting diode display, and can also extend the screen image to the entire interior panel through projection technology, pushing the MINI interactive experience to a new era. MINI innovation is unconventional, and the latest digital achievement-digital cute pet MINI Spike is the world premiere. The image of the British bulldog will become the "intelligent personal assistant" of the mini family, and enjoy the full-fledged mini digital world with users. In terms of environmental protection and material selection, MINI creates a sustainable future car with unique ingenuity. Boldly abandon chrome leather and use a large number of high-quality knitted fabrics. The fresh color matching, supplemented by soft and fluffy materials, makes the interior space more warm and comfortable, without losing the unique exquisiteness and luxury of MINI.
In addition to various brands of electric vehicles, BMW CE 04 also appeared in the BMW booth, which is BMW's second mass-produced pure electric motorcycle. BMW CE 04 was officially put on the market last year. With its subversive scooter image, efficient driving system and advanced digital technology, this model once again interprets the brand core of "making cycling a life". BMW CE 04 once again set a milestone for the electrification transformation of BMW motorcycle city travel series. According to the plan, BMW motorcycle city travel series will be fully electrified from 2030.
This year coincides with the 70th anniversary of China automobile industry and the 20th anniversary of BMW Brilliance, a joint venture of BMW brand in China. In the past 20 years, BMW Shenyang production base has produced more than 5 million BMW cars. With the completion and commissioning of the Lida Factory of BMW i Factory Tiexi Factory last year, BMW's annual production capacity in China can reach 830,000 vehicles. Since entering the China market, BMW Group has actively participated in and supported the development of China's automobile industry in the past 30 years, and will continue to strive to become a fellow traveler in China's new journey towards modernization in the future.
BMW is improving its R&D strength in China in an all-round way, meeting the needs of China with better R&D in China, and enhancing BMW's core competitiveness in the world. At present, BMW has established the largest R&D and innovation network in China, with four innovation bases in Beijing, Shanghai, Shenyang and Nanjing. BMW Group announced the strategic upgrade of China's R&D system, and appointed Dr. Lei Kai as Senior Vice President of BMW China's R&D to be fully responsible for China's R&D activities, so as to better keep pace with China's innovation in digitalization and electrification, and continue to strengthen its technological leadership in the world. After the upgrade, China will play a more critical role in BMW's global R&D network and push forward BMW's global technological innovation. The needs of users in China and the R&D Voice team in China will also be integrated into the future strategy more quickly and accurately, and respond to market changes and consumer demands in a timely manner.
At the first large-scale international auto show after the epidemic, BMW Group conveyed a clear voice: Go all out to electrify, base on China and create the future!
* Product parameters are for reference only, and the actual parameters are subject to domestic listed products. Please pay attention to BMW China official website or contact BMW authorized dealers for specific parameters of products listed in China.
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