On August 29th, Dayun Express was the first to announce an overall increase in the express delivery fee on September 1 day. Zhongtong, Tong Yuan, Shentong, Baishi and Jitu Express followed closely, and also announced an increase in courier fees.
After the news was announced, Time Weekly reporter visited a number of express delivery sites. A number of couriers told reporters that they "don't care" about the increase in delivery fees. "As long as the fine is opaque for one day, the delivery fee will rise again."
Upstream merchants take the lead in sitting still, and many e-commerce merchants say that they have received the price increase notice of delivery one after another, which means that the increased express fee of 0. 1 yuan is evenly distributed to them. The bosses of the express delivery site are still unhappy, and increasing the compensation will not change anything. Manpower is still tight, and the courier still leaves. ......
For the courier, things don't seem to change.
Downstream consumers are moved by 1 cent. In an article about "Do you support the salary increase of couriers?" Most consumers voted against it, "We need to increase the compensation" and "Let's solve the problems of not delivering goods to your door and losing parts first". In the news reports about the price increase of delivery fee, the dissatisfaction with the quality of express delivery service has become the main argument in the comment area.
Wang Li, a courier who has worked for three years, told reporters: "Whether it is rising or falling, this industry will always be a situation of more work and less money." In Wang Li's view, couriers have no ability to resist the war between express giants.
There are different opinions. Among many voices, the protagonist of the story is the most taciturn group.
The increased dispatch fee will be deducted from the fine.
On August 3 1 day, in a branch of Dayun Guangzhou, the reporter of Time Weekly saw that everything was as usual, the shelves and the ground were full of express delivery, and there were express delivery cars coming and going from time to time at the door of the store. As always, the courier brother unloaded, picked up and delivered goods, and did not dare to delay for a second. He is agile, no one speaks and no one communicates. The online riots seem to have nothing to do with them.
How much does 1 cent affect the courier's income?
According to Wang Li's estimation, if he pays 500 yuan a month, his income will increase at least 1200- 1500 yuan. At first glance, it is indeed a considerable income. However, during the actual visit of Time Weekly reporters, many couriers showed "no feeling" about the increase in delivery fees.
Mr. Li, the person in charge of a website in Guangzhou, told the Times Weekly reporter that no official notice about increasing the delivery fee has been received.
Xiao Lei, a courier in Tong Yuan, a second-tier city, told Time Weekly that the big boss (company) informed the dispatcher that the increase in delivery fee actually had little to do with the dispatcher, because there was a "small boss" (outlet) in the middle. The final salary of the courier is decided by the "small boss". Under the policy, some outlets may go up, but most of them will certainly remain the same and will not go up.
Li Ting sent a payroll to the Times Weekly reporter. The bill shows that his gross income in May was 9200 yuan, but in the deduction, he was fined as high as 2000 yuan, and the reason was not indicated. To this end, Li Ting found the network boss theory, but was told that "this is the above punishment, I don't know"; Later, he called the company headquarters and got an "unclear" answer, but there was still no following.
In the afternoon 10, a courier brother in Beijing is still working.
"As long as the fine is opaque for one day, there will be personnel losses if the delivery fee rises by another two hairs." Li Ting is a little wronged. In fact, almost every courier company has strict fines, which controls the overall income of couriers.
In Li Ting's Employee Handbook, the company clearly put forward the requirements of the signing rate (that is, the proportion of customers signing for express delivery): 95% in the morning and 98% in the afternoon. The data is not up to standard, and each session will be fined 100 yuan. "If this happens in rainy days, typhoons, or the epidemic blockade some time ago, you can only accept your fate and lose money." Li Ting said.
In addition, every complaint from consumers will also be included in the fine assessment system.
Xiao Lei gave an example to the reporter of Time Weekly: "We have a rookie who packages at the receiving outlet, and the courier comes to get a ticket and earns 4 yuan. However, once the order is cancelled, in addition to the cancellation of the system, whether it is the customer's own reasons or the courier's reasons, each order will be deducted by the courier. "
There is no such thing as five insurances and one gold, and you can't give it every day. What Li Ting fears most when she is a courier is the ringing of the phone. "Sometimes I can't help but return to the customer's mouth and I will be complained. Then 100 yuan will be gone. " Li Ting is a little helpless. "This means that the previous 100 express delivery and the three hours of hard work have all reached Shui Piao."
The courier delivered in the snowstorm is likely to be wasted because of a complaint phone call.
Peng Yu, the courier, has a deep understanding of fines. Last year's Double Eleven, because the mobile phone screen returned by customers was damaged, Taobao merchants complained and fined 800 yuan. From then on, he didn't dare to neglect. As soon as he saw the "valuable" label on the courier box, he would put his hands and feet down like a reflex, just like walking on the tip of a knife.
Xiao Lei told Times Weekly that many sub-sites and outlets only provide express plastic bags and sealing glue for their own benefit, and the rest of the packaging materials are not provided at all, which sometimes causes the customers' mail to be damaged in transit, resulting in the recipients losing money. "Many novices work for a month, not only can't make money, but even post it backwards."
According to media reports, various courier companies have recently raised the fine rules after announcing the increase in delivery fees. A screenshot of the new fine rules for courier companies shows that from September onwards, if the courier leaves his post without the consent of the customer, the customer will handle the complaint according to the false receipt, and the penalty will be increased proportionally on the basis of the fine of 100 yuan per ticket.
"In order to maintain the cost, each site will still return the money through fines and other means." Li Ting said that couriers are well aware of the routine of raising delivery fees and fines. Xiao Lei said: "Couriers generally can't work for a month or two, and there are very few old employees. Like this (fine), it is impossible to have a good service attitude. "
0. 1 yuan, can the express delivery be delivered to your door again?
In the service quality problem of express delivery industry, the contradiction between courier and consumer mainly focuses on the dispute of whether to deliver goods to your door.
According to "200216 18 Big Data Report on Express Service Quality", nearly 70% of couriers were complained during June18, and more than half of them were complained more than three times. More than 70% of the people who initiated the complaint were dissatisfied with the complaint because their courier was not delivered to the door.
After the news of the increase in delivery fee was announced, there was also a voice, "Will delivery increase the price?" "The wages of couriers are generally rising. To what extent can the slot of express delivery be alleviated? "
A college student in Nanning, Guangxi, is looking for his own courier at the post office.
Regarding whether the express delivery fee has increased, Mr. Li said that the current delivery fee is still around 4 yuan/piece, similar to Taobao 9.9 yuan, which does not exceed the first weight and sends a large number of items (50+ pieces per day). After officially notifying that the dispatch fee is increased, it may be increased, but in his site, the price increase will not exceed that of 5 yuan. For ordinary senders who are not merchants, they are still calculated according to the current first and second weight fees, and there will be no price increase.
Mr. Li bluntly said that if it is a big item, the courier will send it upstairs, so the courier will not want to make money. As for the delivery fee, will the courier be willing to deliver the goods to your door? Mr. Li believes that it depends on how much the actual income of the courier can increase.
"The customer wants to deliver it home by courier, and the recipient will sign for it in person. Less than one-fifth of the courier can deliver every day, which will inevitably lead to the delivery rate not reaching the standard, and 200 pieces will be deducted every day, which is equivalent to nothing. " Li Ting said that choosing a post station or a courier cabinet means that the courier needs to share part of his hard-earned delivery fee. "3 cents for the courier cabinet" and "6 cents for the post office", all of which require the courier to pay for himself.
"We don't want to, after all, send a courier to earn 1. 1 yuan. After weighing the pros and cons, it is worthwhile to send more pieces. In order to make a living and swear, Wang Li still stuffed the parcel into the express cabinet and drove away in a hurry.
The price war is the culprit.
In addition to restrictive fine rules, heavy workload and unreasonable wage income once became the last straw to crush couriers.
On July 8, the "Opinions on Doing a Good Job in Safeguarding the Legal Rights and Interests of Courier Groups" issued by the seven departments of the state specifically proposed to ensure that couriers can obtain reasonable wage income, and also formulated four measures, such as accounting guidelines for dispatch fees, establishing labor quotas, rectifying differentiated dispatch fees, and curbing "escrow by penalty", in the hope of guiding dispatch fees to a reasonable level and avoiding courier overwork.
"Words are so said, don't spell is no good. The courier's salary basically comes from the dispatch fee. " Wang Li said. According to him, from 6 am to 8 pm, the courier is either on the way to deliver the package or answering the phone. Especially in these three years, the workload is heavy, and I often work until the early morning to answer the phone.
"Everything is caused by the price war in the industry." Wang Li speculated.
A person in charge of the express station is resting in the room.
2065438+At the beginning of March, 2009, Zhongtong launched the "Edge to Corner" campaign to grab the market, which started the first shot of the "price war" of express delivery, and for the first time, the express delivery price in Yiwu was reduced to the lowest 1.2 yuan was sent to the whole country. The courier company responded quickly, and SF launched a special delivery service, and the price once dropped to 3-4 yuan/ticket; Shentong was even more ruthless, stabbing the courier fee to 9 cents and falling below the one-yuan mark for the first time. ......
"The involution of the express delivery industry began at that time." Wang Li recalled that the original postage fee was 7-8 yuan, and at that time, 3 yuan could send it to the whole country on average. The low price makes more people willing to send express delivery, and the amount of express delivery in his hand has soared. "Send dozens of pieces every day, which is equivalent to working for an hour."
But working day and night has not brought corresponding benefits. When the payment was settled at the end of the month, Wang Ligao found that his salary had not actually increased much. "The reason is that the distribution fee has dropped," said Wang Li.
The insiders have given the distribution structure of the courier fee: if the user pays 10 yuan courier fee, the delivery outlets distribute 1.6 yuan, the local delivery fee 0.6 yuan, the transportation fee to the distribution center 0.3 yuan, the head office face-to-face receiving fee 1 yuan, the transit fee 2 yuan, the terminal outlets 1.5 yuan, and the receiving salesman.
The data shows that before the announcement of the increase in distribution costs, the single ticket revenue of Shentong, Tong Yuan and SF Express decreased by about 10% in July, 2002, and decreased by 20% and 30% in the same period in 2020.
In 2020, Shuang 1 1, a courier station piled up with express delivery.
"Kill 800 enemies, lose 1,000", because the profit is too low, the work intensity is high, the courier is difficult to recruit, and the turnover rate is high. 2065438+At the end of July 2009, the bosses of express delivery companies negotiated in Yiwu, forming the so-called "price alliance" to stabilize the express delivery price.
Just when everyone thought that the "price war" was coming to an end, the industry ushered in a breaker.
In March, 2020, Extreme Rabbit Express, a Southeast Asian express company, entered the China market. In order to seize the market share quickly, polar rabbit once pushed the unit price to 0.8 yuan in Yiwu and other places, which means that users can post to 10 yuan, and businesses can earn 9 yuan after excluding the cost of posting. In this regard, "four links and one achievement" were forced to go into battle, and even a scene of joint efforts to ban the extremely rabbit appeared.
At a courier station in Yiwu, Zhejiang, two couriers are unloading goods from the car.
"The price war is basically played once a year, and major express delivery companies are tired of coping, but they have to fight naked." Li Ting said. The data shows that from 20 12 to 2020, the express delivery business increased from 5.7 billion pieces to 83.5 billion pieces, with a net increase of 14 times, with an average annual growth of 40%. However, the average unit price of express delivery dropped from 18.5 yuan to 10.6 yuan.
The surge in express delivery volume has not increased the profit of the express delivery industry, but the express delivery cost has bottomed out year by year. With the increase of packaging cost and logistics cost, the profit space of the industry is getting smaller and smaller.
The express delivery industry is constantly looking for a balance point in this vicious circle, but the service quality has been abandoned. Wang Li is puzzled. "Express delivery is a service industry after all. If you don't do a good job, you always want to fight price wars at low prices? "