Lawyers can only find a way out if they go the right way. There is a saying: "All roads lead to Rome." However, although the number of roads is the same, everyone walks differently; The same is true: people have been persistently pursuing a better way.
One way: take the road of relatives and friends.
Almost every "self-made" lawyer, in the early stage of struggle, without exception, did not start with relatives and friends introducing the source of the case. However, the introductions of relatives and friends in the 1990s are different from those of relatives and friends today: in the 1990s, lawyers' business scope was very narrow.
A new lawyer who "learns to think like a lawyer" must understand this difference, otherwise, you are still not on the right track. So now it is necessary for relatives and friends to introduce the source of the case. You must make them understand that as a lawyer, you are not only a person who helps others in litigation, but also can provide many, many high-quality legal services. You are a professional "golden key" legal service provider. Only in this way can your road be wide. At the same time, we must remember: accept introductions from relatives and friends, and don't be embarrassed to collect money. First, it does not reflect the value of lawyers; Second, you haven't solved the problem of survival. You can just say, "Frankly speaking, from my personal point of view, I don't need to charge you, but this is a national law, and the lawyer's fee is set by the law firm, not to mention that lawyers specialize in this bowl of rice." Of course, there are many other skills to accept the source of the case introduced by relatives and friends. This is not hypocrisy.
The second way: take the road of legal aid.
Don't narrowly think that legal aid is only a legal aid case arranged by the legal aid center of the provincial judicial department. Don't think that legal aid is a bitter road to losing money. Dialectical Discussion on "Giving up" and "Getting" In fact, novice lawyers should actively participate in the legal aid arranged by the competent department of the industry and the social legal aid that should be worth participating after the judgment. The scope of legal aid should not be limited to your province, city and county, but should be enlarged to the whole of China. I think some lawyers in Beijing are trying to participate in Ma Jiajue, Rao Ying, Du Baoliang and other cases. They just want to take the opportunity to expand their popularity and attract more cases.
Road three: take the road of self-planning
Some so-called "marketing guru" are just theoretically better at deceiving ordinary people. In fact, marketing is a very simple matter, and its ultimate pursuit is nothing more than scratching the itch of the target customer by various methods prohibited by laws and regulations, so that he (or she) can't stop. Therefore, it is particularly important for lawyers to explore the source of the case. I don't have someone else's case source, but I have my own case source. "I can sue the Ministry of Railways for raising the price of train tickets and not giving invoices when buying things on the train; I can sue expressway for not being high-speed; I can sue a well-known advertisement for containing information that discriminates against me, and so on. "
Road 4: Take the road of community service.
With the development of real estate, more and more communities have been established in China. Lawyers should not neglect community legal services when developing their business. As far as I know, a diligent young lawyer will go to some high-end residential areas to set up stalls for free consultation every Saturday. His sincere smile finally won the recognition of several big bosses in the community. Before this, these bosses didn't have the consciousness of asking lawyers to be legal advisers. Under the guidance of this young lawyer, they realized how important and necessary it is for lawyers to control the legal risks of enterprises. In addition, he has received many individual lawsuits.
Road 5: Take the road of personal service.
When 80% lawyers focus on a certain field, there is no need for lawyers to provide legal services in this field, especially novice lawyers. In China's "personal legal service" market, huge profits are hidden. Imagine: If you can get to know some business owners, tell them sincerely, "Take out 3,000 or 5,000 Yuan You who lost in mahjong one night and ask a lawyer to be your personal legal adviser for one year. Sir, you can always call my lawyer to deal with this legal problem, just like a film from Hong Kong and Taiwan. " In fact, I am sometimes very excited about China's "huge market for personal legal services". The key is: do you have this kind of excitement? !
Road 6: Take the road of team service.
When you can't walk independently, it is also one of the walking methods to walk with the help of others and your stored ability. The key is to correct our thinking. At this time, your role can only be an assistant in the team lawyer. Therefore, as a lawyer at the beginning, don't rush to handle cases independently. You can seek to become an old paralegal of an enterprise or an appointed lawyer of a lawyer team.
Road 7: Take the road of self-recommendation.
People should not think about what they don't do, and the success it brings will always be far away from you. Lawyer service can't be like a barber who opens a shop to cut hair-waiting for a client to come to you. Read more local newspapers, TV news, industrial and commercial bureau registration announcements and other information to see if any new enterprises have been established or foreign companies have settled down. You must apply for books in CI and VI mode for those enterprises without legal counsel. Even if the company itself doesn't hire you, at least your exquisite and down-to-earth recommendation letter may impress the person who reads your recommendation letter specially, and he or she will leave your contact information, which may bring you unexpected surprises.
Road 8: Take the road of news media.
Lawyers need the skills of propagandists, which is true in a country where news media are superstitious. There are many public welfare activities in the news media that require lawyers' intervention. Therefore, lawyers need to watch newspapers and TV regularly, and after seeing the information, they should take the initiative to contact the editor and recommend themselves. Not only don't talk about the remuneration, but also actively participate in social hot cases and public interest litigation cases reported by the news media. Even saying three or five comments in newspapers or showing a small face on TV are all accumulation and wealth.
1. You should spend 80% of your time building customer relationships: contact existing customers at least once a week. List case source references and call or visit them regularly. List at least three of your potential customers and contact them at least once every half month. Remember: they have to contact you at least seven times to remember you. Study your potential customers yourself or hire an assistant and find out how to solve problems or seize opportunities for them. Let friends/family/social relations know how capable your enterprise is. Establish good relations with other partners/professionals of the company and communicate frequently. Make a list of other professionals who may be references to your case. List of other professionals who provide reference for your clients, related families and cases. Have breakfast, lunch and dinner with them. Invite them to participate in various cultural and sports activities. Send others your business card, company profile or information about a certain business field, and information about your business expertise in a certain field. Select old contacts selectively and invite them to the seminar. Send a congratulatory card to customers' performance in their own name. Join more groups related to your customers or related families. Update your various lists frequently. Don't forget to send holiday cards every year. Don't forget to send a thank-you card to your references. Actively participate in various social activities in the region. Involve your secretary/assistant in your business development plan. Follow up the results, clean up and eliminate inefficient expectations, case references and customers in time. Do everything possible to expand the scope of customer service and increase service methods. Recommend other lawyers in this firm to each other. Organize customer service team and make special marketing plan for each customer. Proactively seek customers' help in project management and budget. Second, 20% of the time should be used to build a good reputation: find three newsworthy events that you can write, write an article or write an opinion to remind customers. Read various industry publications to learn about things that are important to your customers and related families. Join a special Committee that is most helpful to your professional expertise. Get the contact address of the group you joined. Send out at least one article, one letter and one customer briefing every month according to the address book. Keep updating your case records and personal data, including new achievements. Take every opportunity to talk about your field of expertise. Write to those editors who are interested in publishing your article, and attach a list of topics for their reference. Conclusion They keep in touch. Join as many trade groups as possible that are related to your business expertise. We must publish new achievements in various ways. Let the college know your new achievements. Constantly update and improve the website of the Institute, and announce the professional fields of interest, important achievements and development status. Pay attention to various conferences/seminars/trade shows related to your professional field, and actively speak or host programs on these occasions. If you think that the requirements put forward by customers are of great benefit to your professional field, you should give timely feedback. Pay attention to all kinds of activities in this area and don't miss any chance to get in touch with people. Make a "20-second business information video" about our company and your personal expertise. Participate in more activities in a certain professional field, in order to truly integrate into it and establish your own contacts. List the differences between our company and our competitors in the business field.