The big subtext emphasized by the media marketing tuba is that the fan base is large, and his values are recognized as vassals by many people, thus serving as the opinion leaders of this group of fans. Although the media platform has amplified his influence and discourse power, it has never had an official social status and recognition, which is the same as that of the media. In some dispensable events, self-media marketing is more important, but in major events, the official self-media is more reliable and recognized!
Official self-media: the authority or representative of a certain aspect. Although people say that experts are everywhere and authoritative as wool, people still tend to be official on key issues. The official was recognized by the public. Compared with some audiences of the former, the official media are not afraid of threats.
Although it cannot pose a threat, it cannot be arrogant. Usually pay attention to the interaction with fans and audiences.
I think that the proportion of official discourse power from the media may be lost in today's information media era, but in big events, this loss can be ignored. If you need to win back and win everything, you need to interact more, get closer, get to know your audience more, and spend more thoughts and energy on it. It's not difficult to get it back.