In the medical industry, online consultation is a vital part of online marketing, which determines the return on investment (ROI) of hospitals. All efforts of network marketing are for online consultation, so online consultation must not be underestimated.
1 deepen the understanding of the hospital
The network consulting doctor is an online medical guide and a business card of the hospital, which guides patients to seek medical treatment in a targeted way and highlights the convenient way to seek medical treatment.
The quality of network consulting doctors represents the online image of hospitals, and everything they say and do is the window of hospitals on the Internet.
Familiar with hospital departments, experts, equipment, diagnosis and treatment technology, expenses, route to hospital, website activities, common symptoms of diseases and other hospital-related information, which should be readily available to online consultants and know the root of the matter. Don't wait for the patient to ask this information, but it will take a long time to find the information. You have to understand that patients are not as patient as you are.
Pay attention to calm mind and clear thinking when consulting.
First of all, their own positioning: consult a doctor, not an expert or customer service, because if they are experts, they will make patients rely too much on experts and ask endless questions, thinking that they can see experts online without going to the hospital.
If the positioning is customer service, it will lead patients to think that your medical professional level is not enough and that you can't help him, so I think it is most appropriate to position yourself as a doctor.
Put the right to speak into your own hands.
In the dialogue with patients, we must grasp the initiative of speaking, and don't be led by the patient's thoughts, otherwise the dialogue will be endless and it will be difficult to make an appointment.