General sem bidding custody services include:
1. Comprehensive account diagnosis: analyze and diagnose the account from six aspects: account, scheme, unit, keyword, creativity and data, and accurately find out the unfavorable factors of marketing promotion effect.
2. Optimize the account structure and settings:
1) account structure optimization: bidding custody aims at the effect and optimizes the account structure according to the diagnosis report to ensure that these keywords have a high correlation with creativity.
2) Optimize the delivery area, reasonably set the delivery area according to the data analysis, and reduce the areas with high consumption and low consultation;
3) Optimize the delivery time to avoid high consumption and low conversion period and deliver high conversion period.
3. Creative writing: On the one hand, high-quality creativity can attract the attention of netizens and improve the click-through rate; On the other hand, it is also conducive to enhancing the relevance and creativity of search words and keywords, thus improving the quality.
4. landing page optimization: the choice of landing page should be different according to the user's purchase intention. Bidding hosting sets a landing page for each keyword and adds parameters to effectively track and analyze the conversion effect of the landing page corresponding to each keyword.
5, keyword optimization:
1) keyword expansion: effectively expanding keywords can not only reduce the unit price of clicks, increase the number of effective clicks, but also effectively improve the conversion rate.
2) Optimize keyword matching method: A reasonable keyword matching method can not only effectively reduce invalid clicks, but also not miss visitors' personalized search habits.
3) Optimizing bidding: According to the effect of keywords and account budget, plan and unit budget are set respectively.
Optimize keyword bidding to prevent high click price.
6. Search word processing: analyze and process the search word report at least three times a day, screen irrelevant search words without setting words, and improve the effectiveness of clicking keywords.
7. Data analysis: daily, weekly and monthly data analysis, and effective management of promotion accounts according to the results.