Liaocheng traffic broadcast is a professional frequency for mobile listeners, and the frequency is positioned as "Enjoy Liaocheng listening, the most authoritative car broadcast in Liaocheng", which provides listeners with a large number of exclusive, fresh and instant traffic conditions, news information, car maintenance, used car trading and tailor-made service programs for the target audience every day. It has formed a program framework model of "express life" in the morning, "leisurely' man' life" in the afternoon and "listening to emotional life" in the evening.
In recent years, a number of popular brand columns, such as Morning (Evening) Peak, Automobile, Jiaoguang Service Area, Funny Pioneer and Relativity of Happiness, have achieved all-round interactive communication with the audience by means of hotline, Weibo and WeChat. Dozens of works have won Shandong News Award, China Broadcasting Award and other awards. Many hosts won the title of "Top Ten Excellent Hosts Favored by Audiences"; Several columns were selected as "Top Ten" radio columns in Shandong Province; It has been awarded the honorary title of "Youth Civilization" at the municipal and provincial levels for many years.
In recent years, Liaocheng Communications Broadcasting Company has established "Liaocheng Communications and Broadcasting Club" with its own advantages, and held a lot of activities. The annual "Love Sending Exam" activity is well received by the society; The twice-yearly automobile exhibition has become the largest automobile exhibition in western Shandong. Going to road trip, charity activities and so on have a strong social influence.
According to the survey data of Celin Media, the average annual listening rate of Liaocheng traffic radio in Luxi area is 0.68%, and the average occupancy rate is 20.9%, ranking first in Luxi area. "Listening to your own traffic broadcast" has become the first choice for mobile listening groups everywhere.
Liaocheng traffic broadcasting is surpassing the sound with a far-sighted vision and measuring the longitude and latitude with boldness of vision!