China Forward-looking Digital R&D Center is the first overseas forward-looking digital intelligent R&D center established by Hyundai Motor Group in China after 20 13 Hyundai Motor Kia China R&D Center was established in Yantai. This is not only an important milestone of Hyundai Motor Group's new China strategy, but also plays a key role in expanding the R&D layout of Hyundai Motor Group in China.
"Hyundai Motor Group China Forward-looking Digital R&D Center is the crystallization of our ambition to deepen localization of R&D and expand R&D capabilities in China." Kwang-kuk Lee, President of Hyundai Motor Group (China), said, "We expect it to continue to focus on the research and development of innovative technologies and services in four areas: mobile travel, electrification, Internet technology and autonomous driving, and further strengthen the R&D strength of the Group in China. At the same time, I hope it can continue to fulfill the Group's commitment to the China market and accelerate the digital transformation of the Group. "
Fully display the latest digital products and services to create an intelligent and convenient life for users.
At this event, Hyundai Motor Group fully demonstrated its latest achievements and progress in autonomous driving, vehicle modeling design, infotainment system and digital services. It is particularly worth mentioning that Hyundai Motor Group demonstrated its AVP(Apollo? A footman? IONIQ of parking (autonomous parking) technology? 5. Its remote automatic parking and parking operation is as smooth as "old driver", which amazed the media and guests present. This is the "L4 automatic parking product with unmanned driving capability" jointly launched by Hyundai Motor Group and Baidu Apollo, focusing on the deployment of complex parking scenes, referred to as PAVP(Public? A footman? Parking), the main feature is that it can achieve over-the-horizon parking. Users only need to park their cars at the entrances of underground garages such as shopping malls and office buildings, and vehicles can cross the floor to enter the underground garage and park independently, reaching the basement of B 1 or even deeper. Its cross-floor complexity and ultra-long driving distance are the first in the industry.
In terms of sensor and hardware configuration, IONIQ? The sensing hardware of AVP technology equipped with 5 mainly includes 5 cameras and 12 ultrasonic sensors, which together form the "eye of the sky" of self-driving cars. Based on this, IONIQ is equipped with AVP technology? On the one hand, intelligent cruise can identify roads and automatically search for parking spaces, thus avoiding the trouble of man-made car search and man-made parking, thus achieving accurate parking in the parking lot with complex environment and giving drivers and passengers a pleasant experience of free time and space. On the other hand, when encountering pedestrians or obstacles on the road, IONIQ equipped with AVP technology? 5 can perceive, identify and respond in time, and make the whole parking process safer and more reliable by taking measures such as active avoidance or parking.
At the same time, at the scene, Hyundai Motor Group also fully demonstrated the intelligent cockpit product-Baidu Intelligent Interconnection System 3.0, which was jointly developed by Dongfeng Da Yue Kia Chi Run Ace and Baidu Apollo, showing its attention and concern for entertainment and practicality in the third mobile space. The system adopts DuerOS speech recognition engine, which can realize intelligent human-computer interaction of "listening, speaking and understanding you". Whether it is intelligent navigation when traveling or online entertainment information service, Baidu Intelligent Internet System 3.0 can easily meet the needs of users. Even in the car, drivers and passengers can gently call out a "small degree" to wake up the US group's takeaway, and they can quickly complete the ordering operation. The time has come to replace house numbers with license plates. More importantly, the system also integrates smart home into the whole ecology, creating a three-dimensional real-time interaction between vehicles, homes and mobile terminals, and each user will have an intelligent and convenient intelligent lifestyle of "car control home" and "home control car".
With the establishment of China Forward-looking Digital R&D Center, the cooperation between Hyundai Motor Group and local head technology enterprises such as Baidu Apollo will be closer, and more China consumers will enjoy the convenient travel experience brought by intelligent technology in the future. In addition, outstanding technicians from China Forward-looking Digital R&D Center also vividly demonstrated the automatic charging robot, intelligent virtual assistant, driving data behavior analysis platform, 3D? Looking for? Innovative products and technologies such as glass praised the guests and the media.
Constructing "4+6" Advanced R&D System and Accelerating Local Digital Transformation
As the group's first overseas forward-looking digital R&D center, Hyundai Motor Group China Forward-looking Digital R&D Center will adhere to the principle of "providing unique worry-free travel experience for users in China and other regions". China's seamless experience. Beyond) "This vision focuses on customer needs and focuses on mobility, electrification, connectivity and autonomous driving. Driving) and other four technical directions, establish a pioneering research and development system oriented to the local area, accelerate the digital transformation of Hyundai Motor Group in China, and continue to lead the China market in the future.
Unlike Hyundai Kia China R&D Center in Yantai, which is responsible for the overall development of vehicles, China Qianjin Digital R&D Center in Shanghai is mainly dedicated to providing China users with a unique mobile travel experience, and strengthening R&D investment in cutting-edge digital technologies and services according to the paradigm shift of the future automobile industry. To this end, Hyundai Motor Group China Forward Digital R&D Center has set up six functional departments: infotainment new technology development department, driverless development department and UX (user? Experience) Research Department, Modern Shanghai Design Department, Kia Shanghai Design Department, Innovation and Development Department.
The new technology development department of infotainment is mainly committed to developing related products and services of infotainment system with China characteristics; The unmanned driving development department develops and puts forward relevant technologies and products to promote the localized application of the global platform for autonomous driving; UX (user? Experience) research department is the first UX research department of the group except South Korea, which is mainly devoted to the research of China's future travel trend, developing user experience with regional characteristics and establishing a global collaboration system of user experience; Hyundai Shanghai Design Department and Kia Shanghai Design Department are committed to incubating future design ideas, exploring local characteristics, and enhancing the brand appeal of Hyundai Motor and Kia in the China market; The Innovation and Development Department is mainly responsible for integrating internal and external resources and developing overall solutions from user needs to vehicle application systems. In the future, the six functional departments will cooperate with internal and external partners such as Hyundai Motor Group Headquarters, various business departments of Hyundai Motor Group (China), South Korea Nanyang R&D Center, Hyundai Motor Kia China R&D Center (Yantai), Hyundai Motor Group Innovation Center (Beijing), etc. First, develop high-tech and services suitable for users in China, and jointly shape the ecosystem of Hyundai Motor Group in China.
China Forward-looking Digital R&D Center of Hyundai Motor Group is located in the "Magic Capital Punch Holy Land" designed by the famous French architect Jean Nouvel. Roof Henderson Xuhui Tiandi, with a scale of about 5,200m2, has multiple collisions between history and fashion, inheritance and innovation, retro and trendy. The open office environment not only stimulates the creative inspiration of researchers, but also greatly enhances the team's efficient cooperation ability.
"Today's car is no longer just a means of transportation, but the door to a smart and connected lifestyle." Du, general manager of China Forward Digital R&D Center of Hyundai Motor Group, said: "China is the most active region in the global information and communication technology and digital transformation practice. By joining hands with internal and external partners, we will fully tap the innovative power of China, fully integrate technology and services, break the shackles and better serve China users. "
Shanghai, Yunnan and Guizhou cooperate to build local R&D matrix.
As the largest automobile market in the world, China is also one of the most important markets of Hyundai Motor Group. In April this year, in the face of the coming mobile travel era, Hyundai Motor Group put forward four core strategies to promote future development: First, strengthen localized research and development; Second, introduce pure electric vehicles into the China market; Third, help China transform into a hydrogen energy society; Finally, according to the needs of consumers in China, we actively invested in it and became a brand favored by consumers in China. The opening of China Forward-looking Digital R&D Center is a powerful proof that Hyundai Motor Group has effectively launched a brand-new China strategy and continued to deepen the China market.
Nowadays, with the wave of "new four modernizations", the technology of China automobile industry is rapidly iterative upgrading. In the field of intelligent interconnection, intelligent mobile travel has become a widespread knowledge, and consumers in China are embracing digitalization in an all-round way. Based on this, Albert, President and R&D Minister of Hyundai Motor Group? Beermann said: "With the stabilization of the position of the world's largest automobile market, the China market has begun to transform into technological innovation. Therefore, China Forward-looking Digital R&D Center will provide us with many opportunities to understand China users more comprehensively and deeply, and quickly introduce cutting-edge technologies to meet their needs. & lt font style =