1。 Investigate the market
Before planning, we need to know the market demand, which requires some investigation. Because your plan is aimed at a specific aspect of legal services, you must know how many clients will be interested in your services. Market research can be conducted by designing questionnaires, random telephone calls and on-site visits. Of course, if you have enough money, you can also entrust a special marketing agency to do this for you.
2。 analytical data
All you have to do is analyze the feedback information collected. A lot of information is public, such as how many local law firms, how many lawyers, how many are engaged in criminal defense, how many are engaged in legal consultancy, how many lawyers are nominally not engaged in this industry, what is the average income of lawyers, what is the charging standard of the industry, and so on. For example, how many people are there in the local area, what is the average income, how many enterprises there are, how the legal awareness of entrepreneurs is, how the local legal environment is, and how many cases are accepted by the district courts every year. These data can let you judge the basic situation of the local area, instead of blindly listening to others say that it is not easy to do here, and it doesn't matter there.
3。 design scheme
The services of the legal service industry have been subdivided, and some lawyers will set up offices next to the courts to undertake clerical writing and litigation. Some lawyers will set up offices near local detention centers, public security bureaus and traffic police teams. Some even put up big signs near the industrial and commercial bureau. Why? Because there will be customers there. Here are some design schemes. Actually, don't think it's too low. Although it is not very subtle, it is very effective and useful.
The design of the scheme must be targeted, and you can't take care of your beard and eyebrows. You should focus on which service you are good at, and don't do it just because of which fashion.
4。 Typical, incarnation
No matter how wonderful the plan is, it needs to be carefully organized and implemented. You have a good plan, even if you don't put manpower and material resources into it, it won't have a good result. The implementation plan is more important than the design plan, which is why many enterprises want to pursue execution. You can divide the implementation into several steps. First, let the market know about your services (through advertising, public welfare activities, promotional activities, etc.). ); Then choose the potential customers you think are of high quality to make initial contact and actively follow up; Finally, establish the cooperation intention and sign the cooperation agreement. In the process of implementing the plan, you should collect feedback information in time to adjust and make up for the shortcomings in the plan.
I won't write specific examples. I wish you success!