How much is skin care products?

-Skincare sales skills At present, there are many brands in the cosmetics market, and the competition is becoming increasingly fierce. How to make customers accept skin care products and seize greater market share is a concern of every salesperson. The following are answers to some difficult questions that friends may encounter in the sales process, for reference only. The first part answers questions. 1. What should customers do if the product is too expensive? 1. "You get what you pay for." We are worth the money: (1) Rich in nutrition; (2) Easy to absorb, high in quality and low in price. Learn to settle accounts. If you buy cheap products, not only can you not solve the problem, but you will induce skin diseases. Going to the hospital for treatment will not only cost more money, but also lead to a series of psychological diseases such as "picking up sesame seeds and losing watermelon". Some friends think that if they have money, they should buy more beautiful clothes. If you look yellow and pale, you won't feel beautiful in any beautiful clothes. 3. "People depend on their faces and trees depend on their skins." Some friends lost thousands of dollars on the mahjong table without blinking, but it was difficult for her to buy skin care products, which put the cart before the horse. 4. Only by using good skin care products can the skin get enough heat preservation, maintenance and balanced nutrition, and can we fully show the natural beauty, youthful beauty and healthy beauty of our oriental women. Tip: Good quality skin care products make us feel at ease. Second, what if the customer thinks the product is too cheap? 1. Skin care products are made in China, so many intermediate costs are reduced, such as tariffs (the import tariff of skin care products is as high as 100-2000, plus counter fees and advertising fees, so the price is lower. 2. There are many consumers of skin care products, and the annual production is large, which also reduces the production cost and the price is low. Good quality and low price benefit our consumers. 3. What should the customer do if the product is poorly packaged? 1. Distinguish whether the other party thinks the packaging quality is poor or the product packaging is poor because of different aesthetics. 2. If the packaging quality is not good, tell her that there are some basic standards to measure the packaging quality of products, such as material, printing, bar code and so on. High-grade materials will inevitably increase the cost, which can be described as "the wool is on the sheep". We buy products and pay attention to their quality. 3. If the customer says that the bad packaging is because she doesn't like the design style, tell her that the design style of this series of skin care products is elegant and noble, showing the quality of "Song Zhen" and "seeing the truth in plain". 4. What should the customer do if the product smells? 1. The smell you smell now is the original smell of her natural raw materials. You may not be used to it, but it will get better after a long time. If there is no such smell, there may be no such natural raw material. 2. Choose skin care products instead of perfume. Perfume pays attention to fragrance, while skin care products mainly focus on quality and skin care effect. 5. What if the customer suspects that the product is made in China? 1. Domestic products are more targeted. The skin of Europeans and Americans is different from that of Asians, and the skin of Asians is not exactly the same. For example, foreigners' skin is thicker, and the fruit acid effect is good, but China people's skin is generally thinner, so some people will have allergic reactions after using it, and it is impossible for European and American countries to find more Asians for skin tests. 2. What suits you is the best. Our skin care series, verified by thousands of consumers, can really bring moisture, maintenance and balanced nutrition to the skin. 3. Encounter resale: Many raw materials of skin care products are sold from China, made into semi-finished products abroad, and then packaged with foreign labels, and the price goes up. 4. The essence of pine pollen: pure natural, nutritious, easy to absorb, cheap and good. 6. What if it is too much trouble for customers to earn a full set? 1. The efficacy of products and products together may be only 1 times, and it will be twice as effective if used in complete sets. What we want to change is our ideas and habits. 2. To say the least, it does not conflict with other products. Introduce her 1-2 products first, and then continue to follow up, so that she can gradually accept all the products and become a lifelong beneficiary of the products. 7. Does the customer think that there is no nursing service? 1. Don't care, it needs to be reasonable. Many white-collar workers usually don't have time to go to the beauty salon for two hours. They take care of themselves at home, the simpler the better. 2. Self-made formula: pine pollen 1/3+ mask 2/3 = simple and effective, 3. Provide nursing activities at home or in franchise stores. Eight, customers earn products that don't match makeup products? Nursing is the foundation. The quality of skin is the key. If the skin is white and red, a little lipstick will be pleasing to the eye. 2. If you want to make up regularly, you can choose other brands of make-up products. Skin care products and cosmetics are two aspects of beauty, and the products used can be two different series. The second part is the five principles of finding the right person to sell: 1-confidant:1. Emphasize distinctive features (function, price, added value, etc.). , selling point? Dominant potential? Quality? Technology content? ) 2. Business model: affordable, long-term use, the more you use, the cheaper it is. I must be the user and beneficiary of the product. Principle 2-Know yourself: the other person's age, occupation, skin condition, consumption concept, economic situation, etc. And really grasp the consumer psychology of customers, whether to buy at their own expense or at public expense. Principle 3-Manufacturing demand: 1. The power of example, for example, illustrates the example of eternal youth around her. 2. Do not emphasize: color, texture, elasticity and cleanliness of skin. 3. Men's beauty: It is also the best way to make your image younger, better and more graceful, and actively maintain and recuperate. 4. Negative information: If you don't take care of it now, your skin will be looser, wrinkles will be deeper, bags under your eyes will be bigger and your skin will be darker. 5. delaying aging is everyone's pursuit! Principle 4- meet the demand. Combine the functional advantages of products with the disadvantages of opposites and do a good job in after-sales service. Principle 5-Correct Guidance 1. Scientific usage: time, steps and nursing methods. 2. It takes time to improve the skin: the devil nourishes for 9 0 days, which is not a coup overnight-it takes time and endurance. 3. Pay attention to the comprehensive maintenance of the face as the phase of the five internal organs. Firmly establish the concept of internal and external use. Such as ① exercise, ② sleep, ③ balanced nutrition, ④ cheerful mood, ③ quitting smoking and limiting alcohol. Sales strategy people around the age of 2 0: poor consumption power, fast metabolism and acne. People aged 30-40 want to make money and change their aging skin. People aged 40-50: Strong spending power, some of which can be spent in public funds. It is safer and more economical to use a series of skin care products than to remove wrinkles by injection, with the aim of delaying aging. People over 5 0 years old: I hope to reproduce youth and delay aging. How to make my 0-year-old body look like forty or fifty years old? Maintenance is the key. The third part. Cosmetics sales proposition: customers can buy one product or a set of products. The answer you give the customer is the final answer. Beauty proposition: there are no ugly women, only women who can't dress up. Natural beauty is hard to last. Dressed up so that people can't see the traces of dressing up.