Wish Star No.1 Business School is the largest, most professional, top-end and most practical brand education institution in China. In 2009, it was named "Top Ten Education and Training Institutions in China". Wish Star No.1 Business School, formerly known as China Brand Research Institute, was founded by Professor Hua, the first marketing planner in China. It started in 1992 and developed in 18 years.
Different from ordinary training institutions, Wish Star No.1 Business School focuses on the most professional brand education to help enterprises grow rapidly. Wish Star No.1 Business School is the founder and practitioner of the top brand theory system in China and even the world. By the end of 2009, it has helped more than 170 industries and 180 enterprises, becoming the first 1 in the industry.
Professor Hua, the dean of the college, created the "one-time theory" brand actual combat system, which shocked the whole brand community. Philip kotler, the father of world marketing, was surprised by this and agreed with the subversive brand theory system of Hope Star No.1 Business School. Every time I go to China, I will come to the college to discuss and collide with Professor Hua. He said, Professor Hua is my favorite expert in actual combat. His theory is subversive, systematic and logical, practical, and does not stick to form. It is especially suitable for the current market situation in China, especially for the growth enterprises in China, and has epoch-making significance.
Headquartered in Guangzhou, Wish Star No.1 Business School currently has six branches in Beijing, Shanghai, Hangzhou, Zhengzhou, Shijiazhuang and Zhongshan, each with a teaching area of nearly 1000 square meters. 20 10 plans to develop 15 school with 200,000 students, aiming to become the first-class and most professional brand education base in China.
Wishing star No.1 Business School adheres to the core concepts of "Big Three";
Brand makes China more respected.
From manufacturing to brand is the only way for China enterprises, and brand will make our enterprises and China more respected. And our enterprise, our China, also deserves more respect from the world.
Help 1000 enterprises become the first in the industry.
Soldiers who don't want to be generals are not good soldiers. Enterprises that don't want to be the first are not good enterprises. Our goal is to help 65,438+0,000 enterprises become leaders in various industries and fields.
Helping the rich and helping the poor (making the rich richer and the poor not poor)
Second, what kind of industry are we engaged in?
This is a key question! Maybe you will say, isn't this a simple question? Aren't we engaged in the enterprise training industry? If you understand it this way, it will be very narrow. In China, as far as demand is concerned, the order of demand in the field of learning is: education, tutoring and training. Education is a basic and necessary process, so it is mandatory, and some academic education is even utilitarian, so this demand is the strongest. Tutoring is a supplement to education, which makes you stand out and gain some benefits, so there is also a considerable market, which is fully proved by the popularity of New Oriental and various cram schools in the market. Training seems dispensable. We should clearly realize that entrepreneurs receive training in the hope of having a unique "solution" to help their enterprises grow, and this is precisely the unique customer value of our wish star, and our core product is to provide solutions, tools and methods for enterprises! So the industry we are engaged in is by no means a simple education and training industry. We are engaged in a brand-new "creative industry"!
Third, what is the creative industry?
Creative industry is essentially a knowledge-based industry. Knowledge and knowledge workers are the most important factors of production. The experts and employees of Hope Star put their ideas in their minds, their understanding of the enterprise, marketing innovation, brand innovation, organization and management, and so on. And when they are written on paper, turned into plans, or appeared in the form of courses, they become our knowledge assets and products. The creativity, experience, technical know-how, skills and creativity of our experts and employees are the most valuable tacit knowledge. In the process of continuous communication, value-added and renewal, they can bring qualitative improvement to our customers' enterprises, so they can bring great value to them.
However, in the real process, a lot of knowledge exists in the form of experience and skills, which is difficult to standardize and measure, so that a lot of knowledge is not coded and cannot be transformed into products. The biggest innovation of Wish Star is to combine education with consultation and take the lead in standardizing and streamlining consultation in China. So the standardization and coding of knowledge are well realized, so we have the ability to transform knowledge into industry. This also proves that the industry we are engaged in is a real creative industry, which is unique and cannot be copied or imitated.
4. Why is the industry in 2 1 century a creative industry?
Kōnosuke Matsushita, a famous entrepreneur, once said, "The future world will not be ruled by force, but by creativity". Under the background of contemporary globalization, the ability to create new ideas and expressions is becoming the foundation of a country or region's economic development. The world is changing from taking capital and land as resources to taking creativity as resources. Therefore, creativity has become the key to success in the information economy. Those countries and nations that can't face this challenge can only become passive consumers, consuming those cultural ideas that come from creative production and have developed in the form of business.
The United States dominates the development of global creative industries. In the era of industrialization, Ford's attention in the United States has become the fundamental guiding ideology of industrialized production. With its advantages in computer research and development, the United States took the lead in entering the digital information age; In the Internet era, the United States once again took the lead in technology and confirmed its leading edge in the era of globalization. The United States ranks first in the world in all kinds of creative industries. Hollywood, Google, Apple and other enterprises or industries in the United States are selling their ideas to the whole world in different ways.
Japan chose games as a breakthrough. After more than 30 years' efforts, Japan has been ahead of the world, from arcade games to home game consoles to handheld game consoles. Japan's game industry has become an important economic pillar of the country, accounting for 20% of GDP, accounting for more than 90% of hardware and 50% of software in the global video game market.
In our neighboring country, South Korea, Samsung, LG and other large enterprises are pioneers in the design industry, and online games and movies are chosen as the breakthrough of creative industries, so as to be at the forefront of the world in one fell swoop.
In China, the state has identified five key creative industries: R&D design, architectural design, culture and art, fashion consumption and consulting planning. Now, you should clearly see that what we are engaged in is a great and promising industry!
5. Why is Wish Star the fastest growing company in China and the world?
In the new century, the fastest growing companies in the world are Google and Apple. We boldly predict that Star of Hope will become the fastest growing company in China and even in the world! You may think that we are dreaming, but we have every reason to believe that we will achieve our goal:
1, I hope Star can meet the unique customer value.
We have always been positioned to serve growth-oriented enterprises, and this positioning will be our long-term positioning. In China, growth enterprises are an important part of market economy. At present, the number has exceeded 42 million, accounting for 99.8% of the total number of enterprises in China. These enterprises are the backbone of China's real rise! In the tide of the world economy, our growth-oriented enterprises have experienced tempering and twists and turns, and have been struggling at the lowest end of the industrial chain. Therefore, our growth-oriented enterprises urgently need transformation and change, and realize their new value through the innovation of business model and brand, so as to gain a firm foothold in the third economic wave. These are the great undertakings that Hope Star is currently engaged in. We use our creativity, experience and skills to help the growth enterprises in China grow rapidly. Therefore, this is a huge market that exists objectively. Even if only 1% enterprises need to accept our services, this market will reach hundreds of billions!
2. Creative industries are industries supported by the state.
As mentioned earlier, creative industries are industries of 2 1 century. More and more knowledgeable entrepreneurs are fully aware of this, and the state also gives support and assistance in various policies and regulations. Creative industry is at the highest end of the whole industrial value chain. It is based on this belief that we hope that Star will clearly put forward our two ideas: brand makes China more respected; Help 1000 enterprises become the first in the industry!
3. Star of Hope has a unique and best business model in China.
Wish Star Design Innovation Best Business Model;
1) Our goal is to grow enterprises.
2) Provide customers with solutions such as brand, business model and enterprise operation.
3) Build a brand education platform system throughout the country to obtain customer resources.
4) Provide brand education products and consulting services on the platform to achieve profitability.
5) The growth enterprise that is most likely to become the first in the industry with the consulting scheme as the resource will take 5-30% of the shares and make profits in the future.
6) Run domestic superior educational products on the platform.
The strong business model and advanced profit model ensure the continuous financial resources of the First Business School. The ultimate goal of our education is "free education+education investment". Our ultimate goal is: let entrepreneurs receive free high-end education, and let the benefited entrepreneurs contribute most of their profits regularly.
4. For this great ideal, wishing star has been preparing for 18 years.
From Beijing to Guangzhou, from north to south, from headquarters to branches all over the country, the number of students has continued to grow, and the customers they serve have received rave reviews. There are countless successful cases. Since 18, No.1 Business School has accumulated rich practical experience by training students, operating cases, in-depth research, training lecturers, developing courses, etc., and has extensively opened up national contacts to think about the future.
We used to spend time faster than others, and it will only get faster and faster in the future. On the road to success, we have been making constant progress. In 20 10, five major bases and ten marketing companies were organized with a performance target of 60 million. In the same year, an investment company was established in Shanghai, and its business covers listing financial planning, listing counseling and management information platform construction. , the venture capital is 30 million yuan, 10 enterprises participate. By 20 12, the number of institutions has increased to 12 bases and 40 marketing companies, with a performance target of 540 million; By 20 15, the base will no longer be developed, and the number of business schools will reach 6, with the performance target of 10 billion!
The management goal of creative enterprises is "how to rationalize irrational behavior". From the value chain of creative industries, managers and artists of creative enterprises operate with symbolic knowledge and perceptual knowledge, involving values and values, and are a mixture of culture and business. Artists concentrate their creativity on products, entrepreneurs push creative products to the market, and capitalists gain economic benefits as well as the audience's recognition of the creative content contained in the products. These three are closely linked. Wishing Star No.1 Business School has an excellent development platform, where artists are brought into full play, entrepreneurs are recognized by products and markets, and finally all three parties have their own needs.
We believe that only excellent management can be industrialized; Only industrialization can achieve scale and development.