2. Debt business continued to grow. With the rapid development of asset business, the branch once again emphasized the strategic significance of debt business to credit support and long-term development. The whole bank vigorously expanded the deposit market and intensified efforts to win basic deposits and general deposits. Debt business continued to touch high, climbing again and again, and achieved remarkable results. Successfully obtained the qualification of non-tax revenue agency in provinces and cities and the qualification of tourism quality guarantee bank. Innovating financial products, promoting financial cooperation at all levels, making breakthroughs in financial marketing at all levels such as Baohe District, Luyang District, Shushan District and High-tech Zone, and building a good platform for sustainable development; As a government financial consultant, he participated in the work of Hefei municipal government guidance fund and high-tech zone finance. Actively explore ways to provide high-quality and efficient financial services for more platform customers and individual customers, and at the same time strengthen the cultivation and expansion of basic customer base.
3. Breakthrough in intermediary business. We continued to give full play to the advantages of flexible and efficient distribution and sales of wealth management products, and successively issued a number of wealth management products, such as Huaihu coal and electricity, foreign economic construction and trading group collection. Innovative issuance of collective trust financing, cluster development of high-quality small and medium-sized customers. Cooperate with the financial department of high-tech zone and Hefei small and medium-sized guarantee company to initiate the issuance of collective trust financing for small and medium-sized enterprises in high-tech zone. Relying on the direct financing product structure guaranteed by government financial subsidies and guarantee companies, we can reduce the financing cost of small and medium-sized enterprises and realize a win-win situation of "bank, enterprise and government". Provide "financial services" for enterprises, launch multi-bank group fund management business, focus on products, and achieve the first breakthrough of multi-bank fund management through successful customer marketing (Bengbu Investment Group). Take the market gap as the breakthrough of business innovation, and seek the development path of trade financing. It is the first offshore business of the whole bank, the first domestic letter of credit business of branches, the first import collection and external payment; Sign the first bank payment agreement of the branch. Establish a "big custody" business philosophy, build a custody brand, and realize the two-way contribution of debt business growth and intermediary business income. In one fell swoop, it became the only custodian bank that signed a personal wealth management product with Bank of Shang Hui. Grasp the source marketing of platform institutions, undertake the transfer of industries and capital in the Yangtze River Delta, and the comprehensive financial management plan of equity funds and the administrative business concept of fund custody are recognized by management institutions and fund companies.
Main management measures in 2009
First, accurately judge the situation and strengthen the confidence to win. After carefully studying the development of the whole bank system and Anhui peers, and fully analyzing their own business scale and operational capacity, the Party Committee and President's Office of the Branch decisively put forward the development idea that both loans and general deposits should exceed "10 billion". Goals and confidence inspired the whole bank to keep moving forward and achieved the first real qualitative leap since CCB.
The second is to highlight business priorities, strengthen schedule management and multiply asset business. The debt business continues to climb. Breakthrough in intermediary business.
Third, speed up the institutional construction, enhance the development potential, seize the policy opportunity of the Head Office to speed up the institutional construction, rapidly expand the service network, and accumulate rapid development capabilities. After many efforts, the comprehensive center project of the head office settled in Hefei. At the same time, constantly improve the operation system and mechanism construction. Set up an operation management department to separate line management from business operation and enhance the independence of operation management. Efforts have been made to strengthen internal control management of operations, organize activities to improve operation management, and implement 6S management, so that the skill level and mental outlook of employees have been better improved.
The fourth is to optimize resource allocation, strengthen cost management and improve profitability by means of assessment. Optimize the allocation of expenses and improve the level of resource allocation. Improve financial approval procedures and effectively control financial risks. Strengthen the management of capital business and explore new profit growth points.
Fifth, take the initiative to do a good job in risk management, identify key points and support the development of credit business. Strengthen business guidance, standardize operations and improve the efficiency of examination and approval. Guide the situation, optimize and adjust, and improve the benefit of credit business. Take internal and external inspection as an opportunity to strengthen the construction of internal control and compliance. Take physical defense technology as a sharp weapon to improve the level of security work. There were no 1 cases and major safety accidents in the whole year.
Sixth, strengthen the Party building work and study and practice Scientific Outlook on Development in depth. Strengthen team building. Pay attention to cultivating corporate culture and start brand building.
Events of Publicity Value in 2009
1, Shanghai Pudong Development Bank Comprehensive Center Project settled in Hefei. In April 2009, on the occasion of the 4th China Expo and the 5th Huizhou Merchants Conference, the comprehensive center project of Shanghai Pudong Development Bank was officially signed and settled in Hefei, Anhui. The project is located in Binhu New District of Hefei City, with a total land area of 92 mu and a total construction area of about 90,000 square meters. The total investment of the project exceeds 654.38 billion yuan. The project planning integrates the four centers of remote data backup, centralized operation, customer service and file management of the Head Office. At present, the project approval and design requirements have basically ended, and it is planned to formally break ground on 20 10. The construction and completion of this project will greatly improve the centralized operation ability and customer service level of Shanghai Pudong Development Bank, and will also add new strength to the economic and financial development of Anhui and even the central region. Hefei also proposed a regional plan to build an international financial back-office service center because of the settlement of several bank back-office service centers such as the Shanghai Pudong Development Bank Comprehensive Center Project.
2. In response to the call of national policy, credit supports the regional economic development of Wanjiang city belt and undertakes the construction of industrial transfer demonstration zone and Hefei-Wuhu-Bengbu independent innovation comprehensive supporting reform experimental zone. In-depth study on the characteristics and stages of Anhui's economic development, closely combine the adjustment of the national economic structure with the optimization of our credit structure and business development strategy, track the key points and hotspots of Anhui's economic development, actively expand key customers in key economic regions in the province, and fully support the construction of urban infrastructure. It has successively docked key enterprise projects in the province, such as Rongan Electric Power and Continental Tire, and took the lead in setting up syndicated loans to meet a large amount of capital demand for project construction. Grasping the source marketing of platform institutions and undertaking the transfer of industries and capital in the Yangtze River Delta, the comprehensive financial management plan of equity funds and the administrative management concept of fund custody have been recognized by local government departments, management institutions and fund companies. Taking products as the breakthrough point, Bengbu Investment Group, the first bank-wide multi-line fund management, provides financing consulting services for the construction of independent innovation comprehensive reform pilot zones in Hefei, Wuhu and Bengbu.
3. Innovation promotes the development of small and medium-sized scientific and technological enterprises. Effectively increase support for small and medium-sized enterprises, set up a franchise organization for small and medium-sized enterprises, further accelerate the centralized and independent operation of small and medium-sized enterprises, and ensure the effective development of small and medium-sized enterprises' business from the organizational mechanism. With the help of Shanghai Pudong Development Bank's flexible products and services, we will actively explore and cultivate high-quality growing small and medium-sized enterprises and provide them with comprehensive financial services including financial support, trade financing and financial solutions. Actively explore new ideas for the business development of small and medium-sized enterprises, and jointly launch the "High-tech Timely Rain" trust loan plan for high-tech enterprises with Hefei High-tech Zone Investment and Financing Management Center and Hefei SME Credit Guarantee Co., Ltd., with banks and financial funds as leverage and guarantee companies as guarantee to boost the development of enterprises. Trust companies entrust banks to issue credit trust wealth management products to corporate institutions and individual customers. It is used to raise funds to issue trust loans to high-quality high-tech enterprises in Hefei High-tech Zone, effectively alleviating the financing pressure of high-tech enterprises, helping small and medium-sized enterprises to reduce their burdens, and making a useful attempt in exploring and supporting the business development of small and medium-sized enterprises. In addition, we also provide personal business loans with flexible loan term, diverse repayment methods, short business operation process, smooth and fast, which better meets the credit needs of small enterprises.
4. Credit supports energy conservation and emission reduction, protects the environment and restores the former scenery of "Mother River". In order to support the river reconstruction and environmental construction work of Hefei Municipal Government, the bank issued a project loan of 800 million yuan to Hefei Construction Investment Holding (Group) Co., Ltd. under the condition of scarce credit resources, which was used for the river reconstruction project in Hefei and provided financial support for the renovation and cleaning of the "Mother River" in Hefei. At present, the project is progressing smoothly, the environment of Nanfeihe River has been treated and improved in stages, and the urban section has regained its former beauty.
5. Continue to carry out public welfare activities and practice corporate social responsibility. 19, 65438 held a bank-wide volunteer activity day with the theme of "Green is around you", advocating green life, publicizing daily environmental protection knowledge and calling on everyone to make new contributions to environmental protection and energy conservation in the new year (the Head Office plans to put forward the idea of building a "low-carbon bank" at the end of the year). 1010.20, on the occasion of the "Opening Ceremony and Signing Ceremony of Bank-Enterprise Cooperation" held in Tongling Sub-branch, donated 654.38 million yuan to Tongling Charity Federation for various charitable causes in Tongling; On February 28th, 65438 Huainan Sub-branch held the "Opening Ceremony and Signing Ceremony of Bank-Enterprise Cooperation", and Huainan Sub-branch donated the saved start-up expenses of 65438+ 10,000 yuan to Huainan Hope Project Office to set up the "Outstanding Student Aid Fund of Huainan Pudong Development Bank". The "Shanghai Pudong Development Fund for Outstanding Poor College Students" in cooperation with the Anhui Youth Foundation continued to play its role, and the second batch of outstanding poor college students in Anhui Province successfully entered school and went to all parts of the motherland. The aided students have written to the branch to express their gratitude.
6. The institution has developed rapidly to meet the increasingly rich financial service needs of customers. Resolutely implement the requirements of the Head Office to speed up institutional construction, and on the basis of comprehensive consideration of Anhui's economic development, Hefei's urban planning and the development level of peer institutions, rapidly expand the service network and accumulate rapid development capabilities. Since the establishment of the first branch in August 2008, 1 branch has been established every two months on average, and now it has grown into an emerging joint-stock business with 6 branches in the same city, 2 branches in different places, self-service banks 1 1 home and 2 16 employees. Various businesses grew rapidly and steadily, and the scale of assets and liabilities both exceeded "10 billion". We strive to establish a sales network service system with reasonable organizational layout, complete management functions and clear management levels in Anhui through three years' efforts. Plan the layout of Shanghai Pudong Development Bank in the central and western regions and solidly promote the enrichment of financial service resources.