Recently, the Central Plains auto market has added a new army. Henan Auto Online visited Zhengzhou's third MG 4S store-Henan Dong Ze Automobile Sales Co., Ltd. Dong Ze, Henan, and SAIC MG Zhengzhou's first 6S image experience store, which is located in the south of Shangdu Road and west of Boxue Road in Zhengdong New District (west of Putian Expressway Station in Wei Jia Automobile Park 1000m) with convenient transportation. It is a 6S service system integrating vehicle sales, spare parts, after-sales service, information feedback, personalized car sales and collective auction.
MG MG is not a joint venture brand (like FAW-Volkswagen, SAIC-Volkswagen and Changan Ford) or a domestic brand (like BYD, Geely Automobile and Changan). This is an acquisition. In short, MG is a brand born in Britain and acquired by a China company. Now its origin and R &；; D's all in SAIC.
■ Visit MG Zhengzhou's first 6S image experience store with energy.
The architectural appearance of Dong Ze in Henan Province adopts a large area of steel and glass, which ensures the lighting. The facade of the building and the black decorative lines on the glass are quite British. The exhibition hall is a front-back structure, with new car reception in front and after-sales maintenance in the back. Entering the exhibition hall, MG ZS, a popular model of MG family, is directly opposite. Multi-faceted M-shaped flags and decorative paintings emphasize the identity of MG from Britain. The areas of exhibition hall reception, new car display, sales negotiation and financial staging are reasonably divided. According to reports, fine products, auto parts, after-sales stations, green plants and soft clothes are still in progress in an orderly manner, and will soon present a more beautiful and perfect MG image shop.
The core competitiveness of automobile 4S shop is to win customers with high-quality service. Under the leadership of Mr. Liu Zhenhua, Chairman of Dong Ze, a complete and standardized service system has been established. All employees have undergone rigorous training and assessment to ensure that consumers can get services such as automobile information, after-sales service, market dynamics and maintenance knowledge after they arrive at the store. In addition, after consumers buy cars, Dong Ze will launch various differentiated and personalized services with its strong strength to improve its core competitiveness.
Liu, the general manager, said, "Dong Ze will set up a MG as soon as possible to interact with customers and increase their value. By organizing leisure activities for riders, customers feel that we are not only selling cars to customers, but also close friends of customers. We can integrate our enterprise and brand culture into customers' daily life, improve customer satisfaction and retention rate, win more customers through word-of-mouth effect, and thus improve automobile sales and enterprise competitiveness. "
■ The ZS model exploded in a few seconds. The monthly sales of MG brand surged year-on-year.
SAIC MG Dong Ze 6S Image Store provides all kinds of MG models for vehicle sales, such as super-performance mid-level SUV-MG GS (Ruiteng), high-performance fashion family mid-level car-MG GT (Ruixing), British boutique fashion car MG3/MG3SW, new generation Internet SUV-MG ZS, etc. It also provides diversified car sales modes such as personalized car sales and collective auction (the more buyers, the cheaper the price). With its senior sales team and expert maintenance team, Dong Ze provides consumers with professional automobile consumption consultation and after-sales maintenance services.
Since its listing in March, MGZS has given full play to SAIC's institutional advantages with innovation as its core. With the largest 1. 19_ large panoramic sunroof, 8-inch large central control panel, the strongest intelligent interconnection system at the same level and other superior configurations and high quality, MG ZS exploded in seconds, and the order in the first month of listing exceeded 20,000. At the same time, driven by the hot sales of MG ZS and the growth of MG Ruiteng and MG Ruixing, the sales volume of MG brand surged by 76% year-on-year and increased by 565,438+0% month-on-month, far exceeding the industry average growth rate. We found that MGZS's recent online reputation is higher than that of Emgrand GS, Haval H2s, Binzhi and other small SUVs.
On 20 17 Shanghai Auto Show, ——MGE-motionConcept, a brand-new electric supercar concept of SAIC, was launched in the world, which concentrated on the innovative achievements of SAIC. At the same time, ZS, which has been selling well in the market, has also launched a brand-new customized version of Liverpool, adding icing on the cake to the "real-time online" online car life; Two Liverpool models, MG Ruiteng and MG Ruixing, appeared at the scene, making the travel standard that young people love more passionate.
Full text summary:
Young, brand-new mg marks the times. As "the first Internet SUV standard for young people", MGZS sold well as soon as it went on the market. Coupled with the anticipated future MG E-motion concept and the launch of a series of follow-up products, MG will create a future quality car life with the design and best technology closer to the inner world of young people, international trends and peaks, and open a new era of MG brand growth with the greatest dedication.
Dong Ze Automobile Sales Co., Ltd. takes "change only for the better" as the innovative spirit of enterprise development and "customer satisfaction first" as the strategic goal of the company's development, providing elegant and pleasant automobile life for customers, creating a platform for employees to improve their ability and realize their dreams, and is committed to building the brand 6S image shop of SAIC. "Xiongguan Avenue is really like iron, and now it is one step closer to the beginning." Dong Ze has set sail, and the future is worth looking forward to!
Million car purchase subsidy