1 case background
Xiao Jiang is the owner of this Internet cafe and the protagonist of this case to be introduced to you today. Speaking of Xiao Jiang, many people looked down on him at first, thinking that he was ugly, poor at home and stupid in mouth. Even if you can't find a job in the future, you can only pick up garbage. But guess what? If people earn 1.67 million this year, they will earn a lot of money.
Xiaojiang's family is in the countryside, and the conditions are really bad. At that time, many people in rural areas built two-story buildings, but what about Xiaojiang's family? Or an earthen house. Even drinking water is tap water, and there is a pair of yellow cloth shoes that Xiaojiang can wear from summer to winter. How can such a poor family provide education for Xiaojiang? After graduating from junior high school, facing the "high" tuition in senior high school, Xiao Jiang felt very helpless and had to drop out of school and go out to work.
Jiangxi is not far from Guangdong. Xiaojiang went to Guangzhou with his luggage, found a factory and started working. He also has thousands of dollars a month. However, although Xiao Jiang is poor, he is not poor. He thinks it's useless to work for others, so he might as well start his own business. But Xiaojiang has no capital, so he can only set up a food stall and buy and sell cakes. Unexpectedly, this food stall made Xiaojiang earn the first bucket of gold, and it was this money that enabled Xiaojiang to return to his hometown and open this Internet cafe.
At the beginning of the Internet cafe, there were two bosses, one was Xiaojiang and the other was Xiaojiang's cousin. But at that time, Internet cafes didn't make money, and they also lost a lot. Xiaojiang's aunt was very angry and felt that her son was dragged down by Xiaojiang. She ordered her son to withdraw his shares, which made Xiaojiang borrow a lot of money to make up for his cousin.
Unexpectedly, after this cousin withdrew his shares, Xiao Jiang seemed to have no scruples and began to launch various loss-making activities. And the result? Xiaojiang not only didn't lose money, but also earned 1.67 million a year, which made my cousin jealous and shouted that Xiaojiang was not kind. If he could make money, he wouldn't take his brother with him.
2 Scheme introduction
First, the Internet is free;
Second, get a red envelope online.
The above two moves are all activities launched by Xiao Jiang in Internet cafes. At that time, as soon as the activity was launched, it directly detonated the local area, and many young people ran to the Internet cafe to play. You know, the business of Internet cafes is not good these days, and it is really rare for an activity to attract so many customers. But the problem is, since the Internet is free, no matter how many customers come, Xiaojiang also loses money. How did he make a profit
The "tips" used in the case are some marketing wisdom contained in this column. If you are in trouble now, lack of customers, and your products can't be sold, you might as well go to the column collection to find out if there is a suitable industry and see how smart people do business.
3 profit analysis
Let's talk about the first point: Xiao Jiang initiated such an activity.
The activity1* * lasts for three days. During these three days, customers can enjoy free benefits as long as they enter the store and surf the Internet. Of course, not every customer can enjoy it. Only beautiful women aged 18-28 can enjoy it.
Some people say that you are not sexist? Why can women be free and men not? Gender equality now cannot be gender discrimination.
In fact, Xiao Jiang does not look down on men, nor does he want to give men freedom. In the eyes of Xiao Jiang, both men and women are just "tools" for him to make money. For example, female customers, Xiao Jiang gives them free, then there will be many female customers going to Internet cafes to play? There are more female customers, will there be fewer male customers? What Xiao Jiang earned was the money of a male client!
After all the male customers came to the Internet cafe, Xiao Jiang started his second activity.
Xiaojiang told customers:
I am engaged in activities now. Female customers get online for free, and male customers get red envelopes online. What the hell is going on? As long as customers recharge in the store, no matter how much they charge, they can get the corresponding consumption quota, and Xiaojiang will also return the money recharged by customers to each other in cash.
For example, if you are a customer and have recharged 1 1,000 yuan, you can get an extra gift amount of 1 1,000 yuan in addition to the non-threshold consumption of 1 1,000 yuan. In the future, you can deduct 15% from the donated amount when you go to Internet cafes, until you run out. When you use up the gift quota of 1000 yuan, Xiaojiang will return the cash-filled red envelopes of 1000 yuan to you. Seeing this, do you understand where Xiaojiang's profit point is?
Of course, the activity cases cited here are just a few methods, and there are more strategies, opportunities and "routines" about the operation of physical stores in my column. And summed up hundreds of cutting-edge money-making industries and new categories. If you are interested, you can click to see if there are any projects suitable for you.
In the end, Xiaojiang was like this, using beauty marketing, making a profit of 1.67 million a year.