Strong real-time performance. It takes some time for agricultural products to grow, pick, transport and store, so live broadcast is very important for agricultural products, which allows consumers to better understand the information of planting, picking, transport and storage of agricultural products before buying, so as to better ensure the quality and safety of agricultural products.
Strong interaction. The live broadcast room of agricultural products e-commerce can attract consumers' attention and participation through interactive question and answer and lottery, enhance the interaction and stickiness between consumers and anchors, and improve consumers' purchasing experience and satisfaction.
High efficiency. The preservation and transportation of agricultural products need a certain amount of time and technology, so direct broadcast can realize the rapid sales of agricultural products, shorten the supply chain and sales chain of agricultural products, and improve the sales efficiency and value of agricultural products.
High trust. Through live broadcast, the production process of agricultural products can be presented intuitively, so that consumers can better understand the information of planting, picking, transportation and storage of agricultural products, thus better ensuring the quality and safety of agricultural products and improving consumers' trust in agricultural products.
Strong personalization. Consumers have different needs and preferences for agricultural products. Live broadcast can make personalized recommendations and sales according to consumers' needs and preferences, improve consumers' purchasing experience and satisfaction, and also improve the sales volume and brand influence of agricultural products.