1, the impact of e-commerce on logistics distribution
(1) e-commerce stimulates the development of logistics and distribution.
Logistics activities did not appear because of e-commerce, and it is nothing new. In fact, it has always been around people, but the huge profit space hidden behind logistics has gradually attracted the attention of all walks of life for nearly half a century. According to the survey of authoritative organizations, the total scale of China's information industry has exceeded 654.38+0.4 trillion yuan, with an average annual growth rate of 33% in telecommunications business and 130% in information product manufacturing industry. E-commerce in China is entering a prosperous stage from the very beginning. According to the proportion of logistics cost to commercial transaction 1/3, in China, where e-commerce is not very developed, 1.999 has 60 million trade space. If calculated with the growth rate of 10%, the business volume of logistics distribution in e-commerce environment can be imagined.
(2) E-commerce can control logistics distribution in real time.
Traditional logistics activities, whether production-oriented or cost-or profit-oriented, are essentially business flow-oriented and subordinate to the top ten business flow activities, which are greatly influenced by human factors and time factors. In e-commerce, the operation of logistics distribution is centered on information, which not only determines the direction of logistics, but also determines the operation mode of logistics. The business processes of new logistics distribution are all connected through the network system. When any nerve end of the system receives the request message, the system can respond in a very short time, and can draw up a detailed allocation plan to inform all links to start work. All these tasks are automatically completed by computers according to people's pre-designed programs.
(3) E-commerce changes the competitive state of logistics enterprises.
In traditional economic activities, there is fierce competition among logistics enterprises, which is often carried out by providing quality services and reducing logistics costs. In the era of e-commerce, although these competitive contents still exist, their effectiveness is greatly reduced, because e-commerce needs a global logistics system to ensure the rational flow of commodity entities. For the eleventh enterprise, even if its scale is very large, it is difficult to meet this requirement. This requires logistics enterprises to unite with each other in the competition to form a state of coordinated competition, so as to realize efficient, reasonable and systematic logistics. The application of network technology in e-commerce simplifies the process of logistics distribution and shortens the time of information transmission, sometimes it is a real-time system. Handover, settlement and other procedures can be completed in an instant, shortening the whole logistics distribution cycle, improving operational efficiency and making logistics distribution enterprises more competitive.
(4) E-commerce promotes the improvement of logistics infrastructure and logistics management.
The high efficiency and globalization of e-commerce require logistics to achieve this goal. To achieve this goal, a good transportation network, communication network and other infrastructure is the most basic guarantee. The level of logistics management directly determines and affects the level of logistics efficiency, and also affects the realization of high-efficiency advantages of e-commerce. Only by improving the management level of logistics, establishing a scientific and reasonable management system and applying scientific management means and methods to logistics management can we ensure the smooth progress of logistics, realize the rationalization and efficiency of logistics and promote the development of e-commerce.
2. The role of logistics distribution in e-commerce.
While e-commerce has brought great changes to logistics, the status and role of logistics distribution in e-commerce activities are also very important, which is reflected in the following aspects:
(1) Logistics is the basic element of e-commerce conceptual model.
The conceptual model of e-commerce is a general abstract description of e-commerce activities in the real world, which consists of basic elements such as e-commerce entity, e-market, transaction and information flow, capital flow, business flow and logistics.
(2) The modernization of logistics distribution is the basis of e-commerce.
E-commerce can easily solve the problems of information flow, business flow and capital flow through fast and efficient information processing means, and the goods are delivered to users in time, that is, the spatial transfer of goods (logistics) is completed, marking the end of the e-commerce process, so the efficiency of logistics system is the key to the success of e-commerce, and the efficiency of logistics largely depends on the level of logistics modernization. Without the support of modern logistics distribution mode, it is difficult to give full play to the advantages of e-commerce, and it is difficult to effectively develop e-commerce without a logistics distribution system suitable for e-commerce.
(3) Logistics is the key to the implementation of e-commerce.
E-commerce logistics includes a series of systems from product procurement to sales and delivery to customers. It is the key to the implementation of e-commerce, which is mainly manifested in:
① Logistics ensures production.
Whether under the traditional trade mode or e-commerce, production is the basis of commodity circulation, and the smooth progress of production needs the support of various logistics activities. Rationalized and modern logistics can reduce costs, optimize inventory structure, reduce capital occupation and shorten production cycle by reducing costs, thus ensuring the efficient implementation of modern production.
② Ten business processes of logistics services
In e-commerce, consumers complete the delivery process of commodity ownership by clicking on shopping online, that is, the business flow process. However, the activities of e-commerce are not over, and commercial activities will come to an end only when goods and services are really transferred to consumers. Logistics is actually the successor and server of business flow.
③ Logistics is the fundamental guarantee to realize the concept of "customer-centered"
The emergence of e-commerce has facilitated the ultimate consumers to the greatest extent. However, if there is no shopping convenience brought by modern logistics and e-commerce, consumers will inevitably turn to traditional shopping methods that they think are safer, so e-commerce is not necessary.