Of course, this is not the only reason why we like BMW. In the 20 days since the outbreak of the epidemic on February 26th, in addition to high donations to fight the epidemic, BMW has also provided a package of online and offline "anti-epidemic" programs, including health and safety measures for employees, dealer employees and customers, as well as financial support for dealer partners currently facing cash flow pressure.
A series of practical actions have proved that the strategy of "in China, for China" emphasized by BMW Group for a long time is not only a slogan, but also a true portrayal of a company with a strong sense of social responsibility and China in the face of the epidemic.
"If there is another country capable of overcoming this unprecedented challenge, it must be China. China is fighting the epidemic all over the country to protect each of us. " ? At the video conference of all employees of BMW Group in China, Gao Le, President and CEO of BMW Group Greater China, said emotionally, "We firmly believe that China will definitely overcome the epidemic and overcome difficulties, and will definitely become stronger."
BMW pays tribute to medical workers after making three consecutive donations in the "epidemic"
Some people say that during World War II, the most valuable strategic materials were penicillin, guns and ammunition. Today, in the face of the "epidemic situation" of novel coronavirus War without smoke, medical masks and protective clothing are strategic materials.
BMW also spent every penny on the cutting edge. The first donation is 5 million yuan, which is mainly used to support the urgently needed masks, protective clothing, protective masks and other materials and related rescue work in local hospitals in Hubei Province, especially in Wuhan.
The second donation is 25 million yuan, which is mainly used to buy medical equipment such as monitors and non-invasive ventilators urgently needed by hospitals in Wuhan and other cities and counties in Hubei Province. In addition, with the recent sharp increase in the number of online psychological counseling in China, BMW has funded the opening of the first nationwide psychological counseling hotline, dedicated to serving brave medical staff, patients and volunteers fighting in the front line of the national anti-epidemic and alleviating people's psychological pressure. Therefore, it has also been regarded as a "warm-hearted move" by many media people.
The third donation is 5 million yuan. BMW reciprocates the epidemic prevention and control work in "hometown" Shenyang (BMW Brilliance production base), mainly to the Sixth People's Hospital of Shenyang, where the centralized treatment center is located in COVID-19, Liaoning.
For the medical staff on the front line of the "epidemic", Gao Le also expressed the respect of BMW people: "All the employees, national distributors and partners of BMW enterprises in China pay the highest respect to the vast number of medical staff who risk their lives to protect us and fight against the epidemic every day! They are doing extraordinary things, and they are heroes who fight against the retrograde epidemic. "
The financial war "epidemic" ensures the safety of employees and the stability of dealer operation
As the largest luxury car company in the domestic market, BMW has more than 20,000 employees in China. For such a large-scale enterprise, many seemingly insignificant business adjustments will also make it bear unpredictable costs. However, in BMW's view, as a corporate citizen, letting employees telecommute at home and delaying the factory's resumption of work is the most effective support to fight the epidemic.
Before the turning point of the epidemic, BMW announced on February 7 that it would extend the online working hours of employees at home, putting the safety and health of employees first. At the same time, the start-up plan of BMW Brilliance factory originally scheduled for February 10 was delayed, and it is expected that the factory will suffer a loss of 1 100 million yuan due to multi-day shutdown.
Not only that, for the most important strategic partner-dealers, BMW management answered the questions of nearly 600 dealers online through online meetings. Considering the short-term sales stagnation and cash flow interruption of dealers, BMW timely gave effective business support policies, including canceling the February sales target assessment, paying part of the first quarter bonus in advance, and alleviating the cash pressure of dealers through BMW's financial policies, but not limited to this.
Safety first, take care of the needs of new and old car owners during the epidemic.
In addition, considering the actual needs of new and old car owners, BMW has also taken a series of safety measures with dealers.
10 measures have been formulated for the environmental sanitation and disinfection management of exhibition halls, covering all aspects from exhibition hall ventilation to toilet cleaning and disinfection, garbage disposal and so on, so that every customer can provide a safe and reassuring experience environment. At the same time, BMW encourages dealers and salespeople to launch live webcasts, so that new car owners who want to see their cars can get the information they want without leaving home.
In terms of old car owners' service, in order to avoid customers from being infected due to maintenance services as much as possible, BMW announced to extend the validity period of several services: for "BMW /MINI" which expires on February 29, 2020, 65438+ 10/KLOC-0? Extended warranty service ","BMW /MINI? Changyue maintenance feedback plan oil package ","BMW /MINI? Changyue Maintenance Package ",valid until March 3, 20201.
At the same time, for customers who really need maintenance and warranty services, BMW will provide free door-to-door pick-up and delivery services; Customers with expired insurance can contact BMW authorized dealers to renew their insurance online and generate electronic insurance policies; Customers who have questions about financial loan information can also inquire and handle online through WeChat.
Before the end of the novel coronavirus epidemic, BMW's blockade will only continue. When it is not over, a series of measures to fight the epidemic and ensure safety in production will be strictly implemented. "Of course, while fighting the epidemic, we should also be prepared for a full recovery of our business. The epidemic will not change our good expectations for the China market, "said Gao Le finally. "BMW will pay close attention to the development of China society in fighting the epidemic and will continue to contribute to China society."
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.