The column "On the Ridge" was launched by Qianjiang Radio and Television Station in June 5438+ 10, 2008 according to the spirit of the notice of the provincial bureau about setting up the column "On the Ridge" and building a publicity platform to serve agriculture, countryside and farmers. Based on the purpose of paying attention to rural areas, agriculture, caring for farmers, serving agriculture, rural areas and farmers, and boosting the construction of new countryside, this column strives to fully show the great changes in the construction of new countryside in our city, truly reflect the gratifying achievements made in the work of agriculture, rural areas and farmers, further build a fast and efficient information service platform for agriculture, rural areas and farmers, and provide a pleasant spiritual feast for TV viewers. The opening of the column has been widely concerned and supported by all walks of life, and has also been well received by leaders at all levels and the vast number of TV viewers, especially farmers' audience friends.
First, the center of gravity is tilted to ensure the efficient and high-quality operation of the column.
Qianjiang Radio and Television Station has always taken the column "Ridge Up" as the main column. After receiving the notice from the provincial bureau, the editors who are familiar with rural work, willing to endure hardships and excellent in business were transferred to set up a special class for the column "Ridge Up". At present, there are four fixed full-time editing and broadcasting personnel in this column. In order to strengthen the strength of this column, Taiwan Province appointed a business director to take the lead and participate in its planning and filming.
2 close to agriculture, rural areas and farmers, highlighting the purpose of service.
The column "Up the Ridge" always focuses on new people, new things and interesting things in rural areas; Voice reflect farmers' desire; Answer farmers' doubts; Providing agricultural technical information; In order to promote the development of rural areas, programs are selected, produced and broadcast directionally. The column group pays attention to the sincere feelings of agriculture, rural areas and farmers and serves the people; A solid style of going from village to village and sleeping in the wind; A strong sense of responsibility to worry about farmers, think about what farmers think and solve problems for farmers. Deeply infected the vast number of TV viewers, by the vast number of farmers friends praise. Emphasis is placed on originality in material selection and simplicity in production, and the column is placed on an equal footing with farmers, which can produce emotional blending. Pay attention to the bright spots and hot spots in rural areas, and show new achievements and experiences in the development of agriculture, rural areas and farmers from multiple angles. Up to now, we have produced and broadcast the autumn that farmers expect, pets get rich quickly and for free, and chickens in woodland get rich. The good news is that there is a vegetable cold storage in Qianjiang. Talk about this year's harvest, wild chrysanthemums are in full bloom and strawberry orchards are fragrant.
3. Innovative program forms, highlighting column features.
In the form of programs, we should pay attention to learning and innovation and highlight our own distinctive style. On the one hand, we learn from the successful experience of the neighboring brother TV stations "Ridge Up" program, on the other hand, we constantly explore and innovate. Decided their own column personality style. We divided the whole program into two sections: the theme program "Ridge Up" and "Zhichao Hotline".
The theme program mainly combines the characteristics of agricultural season in our city, highlights the main production links, prevents and controls pests and diseases, demonstrates science and technology, provides efficient planting and breeding services, and promotes prosperity. At the same time, it also pays attention to excavating the bright spots, hot spots and interesting stories in the countryside, and shows the new achievements, new experiences, new weather and new features of the development of agriculture, rural areas and farmers in the city from multiple angles. The content of the program is directly related to the interests, interests and needs of farmers. At the same time, it breaks the normal reporting form in shooting, runs through the program in the form of host participation, and feels the same at the event site. It has narrowed the distance between Ridge Up and the audience.
This column has a strong response and is deeply loved by the public.
At present, the running time of the column "Ridge Up" in Qianjiang Radio and Television Station is short, but the effect is very obvious. Not only has it been fully affirmed by Qianjiang Municipal Party Committee and Municipal Government, but it has also been favored by farmers' friends. Now this column will receive many calls from audience friends every time it is broadcast, such as those who have questions, those who provide information to the column, those who call to thank them and so on.
Five. Fix the broadcast time of the program and form the habit of watching.
"Ridge Up" is a public welfare column. It is broadcast twice a week, premiered on Monday and Thursday, and replayed at other times. The duration of the program is 15 minutes, and the broadcast time is 18: 50, 2 1: 00,1:20, 12: 40 every day. These two channels broadcast 28 times a week. Jingmen TV Station is planning a revision work and will meet the audience in the new year with a brand-new picture style.
In terms of channel construction, Jingmen News and Jingmen Live Broadcasting are used as carriers to build a comprehensive news channel of Jingmen TV Station. Taking Upward, Getting Rich and Now Jiashi as the carriers, efforts are made to build the new rural channel of Jingmen TV Station. At the same time, around the service of the 13th National Games in Hubei Province, a new transportation channel in Hubei Province has been opened, which is the first case in Hubei Province. In terms of optimizing self-run programs, the station has completely revised the columns of Jingmen News, Jingmen Live Broadcasting, Ridge Up, Campus Style and Now Ga Shi. The revised program is not only richer in content and more novel in expression, but also further improved in closeness. Among them, the length of the program "Ridge Up" revised from "Agriculture and Forestry Garden" has been increased from the past 20 minutes to 40 minutes, and the broadcast mode of the program has been changed to live broadcast, which will better serve the construction of new countryside and the work of "agriculture, countryside and farmers". At this point, the total live broadcast time of the self-run programs of this station has reached 100 minutes, ranking among the best in the province.
Broadcast time: the first broadcast time of the new rural channel is 20: 00. Introduction: elite editing lineup, brand-new program form, extensive participation in interaction, close to life, close to reality and close to the masses. The programs and activities of "On the Ridge" have had a strong influence in Huangshi, and "On the Ridge" has also become a hot topic. The following sub-columns are set up in Lingsheng, namely: getting rich, inside and outside the city, agricultural hotline, village branch telling things, I'll help, and spring experience. At the same time, once a month, the large-scale activities of Huimin Agricultural Bank run through, making the sub-columns active and the activities normalized. For example, go to Jinshan store in spring, walk into the estuary, benefit farmers and foster new things, safety products such as picking peaches with dog blood and beating chestnuts in Luotian. During the activity, sending culture to the countryside, science popularization to the countryside, home appliances to the countryside and medical treatment to the countryside were warmly welcomed by the citizens. "Ridge Up" draws lessons from the scientificity and permeability of Phoenix TV's advertising arrangement. The audience rating of advertisements is 80% higher than that of ordinary advertisements, which is the first choice for customers.
Broadcast channel: news channel broadcast time: 19:35 Weekly broadcast time: Sunday (premiere)
Broadcast frequency: weekly broadcast duration: 20 minutes. With the concept of "serving farmers wholeheartedly" as the column, Lingshang publishes the latest report on new rural construction in the city every week, providing information on new rural construction, agricultural products market and agricultural materials. , pay attention to interaction, participation, fun and entertainment, and show the features of new countryside all over the city in a form that the masses like.
Since the implementation of the brand strategy of "Ridge Up" in April 2008, the municipal radio and television bureaus (stations) have actively responded to the call and started the "Ridge Up" column with local characteristics, which has served the local new rural construction well. At the same time, all localities have been exploring new ways to build a "Ridge Up" brand, and have created and accumulated rich experience and experience in the innovative development of regional radio and television. Our city actively responded to the call of provincial radio and television, combined with local conditions, and constantly explored local characteristics, and won the title of "Advanced Construction Unit" in Hubei Province.
Program playing time:
News Channel Monday at 20: 00 Tuesday 12: 30
City Channel Wednesday 19: 25 Thursday 12: 50.
Life Channel Friday 19: 05 Saturday 1 1: 00 Jingzhou TV Station's Ridge Up is an original TV program that expresses and serves agriculture, countryside and farmers. Since its launch on April 26th, 2002, it has always adhered to the principle of "three closeness" and the requirement of "going to the countryside" and devoted itself to the countryside. In the past eight years, * * * has received more than 40,000 letters from farmers, more than 250,000 hotline calls and more than 3.5 million text messages; From the original 15 minute column, Ridge Up has also been transformed into a 24-hour broadcast channel-Hubei Ridge Up Channel.
Jingzhou TV Station "Ridge Up": The Truth Ridge Up for Serving the New Countryside
The large-scale media action "Climbing the Ridge in Spring and Autumn" extended from the column of "Climbing the Ridge" has been held for 12 times so far, bringing science, technology, culture and joy to the countryside. The number of farmers participating in the scene has increased from the initial 30,000, 50,000 and 70,000 to the current 65,438+10,000, which has become a grand festival for farmers in Jianghan Plain. In recent years, a series of activities have been carried out, such as "Jingzhou Farmers' Spring Festival Evening", "Heroes on the Ridge Create Wealth", "Rural Gala on the Ridge" and "Tour of Farmers' Art Troupe on the Ridge". Up to September 20 10, nearly 300 literary and artistic activities have been held in Lingshang * *, and Lingshang has become the main position of rural cultural construction in Jianghan Plain.
"Ridge up" has been fully affirmed by leaders at all levels in China for many times. Wang Taihua, deputy director of the Propaganda Department of the CPC and director of the State Administration of Radio, Film and Television, said: "In a very ordinary post and trivial work, the column" Ridge Up "of Jingzhou TV Station in Hubei Province thoroughly implements the principle of" three closeness "put forward by the CPC Central Committee, the State Council and the Propaganda Department of the CPC, and is really close to reality, life and the masses. In the past seven years, they have done tens of thousands of good things for the people and solved tens of thousands of problems for the people. Therefore, the majority of peasant brothers boast that the column "Ridge Up" is an agricultural technology school without fences, a farm paradise without a stage, and a farmer welfare home without listing. I will add:' it is a rural intellectual in the new era'! " Luo qingquan, secretary of Hubei provincial party Committee, instructed: "Ridge up" to serve agriculture, countryside and farmers and be close to the masses. It is another innovation of news propaganda in our province, with good theme and good carrier. I hope to sum up experience and make greater achievements. "