First, website optimization service content
First, keyword selection
According to the information you provided, we further analyzed users' search habits and determined the main keywords and other related keywords of the website.
Second, the structure of the web page
Considering the user experience and search engine friendliness, we will make appropriate adjustments to the webpage. For websites with poor user experience and search engine friendliness, we will arrange professional designers to re-plan the design.
Third, the website structure.
Fourth, URL optimization.
URL optimization, mainly the naming and combination of URL components, realizes URL rewriting of dynamic websites.
Fifth, code optimization.
Including checking the correctness of HTML/CSS syntax, cleaning up junk code and optimizing headers.
Sixth, link strategy.
Including internal link planning, dead link checking, establishing high-quality and high-relevance external link relations, and further improving the popularity and weight of the website.
Second, Baidu website optimization skills to solve the problem of not including internal pages
Baidu Optimization: The technique of solving the problem that Baidu only includes the homepage of the website and does not update the inner page of the website during the Baidu optimization process of website operation.
Why does Baidu only include the home page and not the inside page? I believe this problem will trouble some webmasters. Of course, Baidu has a lot to do with the recent changes in the audit policy of the new station. It's a headache to watch the pages included in the website slowly shrink by search engines. At this time, we should first check from external factors to see if there are any stations punished by search engines in the friendly links of the website, and whether there are any contents involving pornography, drugs, gambling and endangering social security. In addition, check the content of your website first, and then look at the situation of the website after some processing. At this time, if it is further reduced, you should add the corresponding website content or links. Common reasons are probably as follows:
First, Baidu website optimization
A new website should not optimize Baidu too much. Don't repeat the keywords in the title more than twice; The keywords in the description should not be repeated more than three times; Do not pile up; Homepage keywords should be arranged naturally as far as possible, and don't deliberately pile up in those important places; The keyword density on the home page should be controlled at about 3%-4% as far as possible. It is enough to leave three or four keywords in the title. Baidu doesn't like it. Suggested setting is page theme+topic name+website name. As for keywords, it doesn't matter whether they are added or not, but at least there should be some relevant content on the page. The description setting is very simple. As long as the language is fluent, it is enough to make a general summary of the page and have two or three keywords.
Second, Baidu website content collection:
Almost all the contents of Baidu website are collected, and the collected articles are very popular. At this time, Baidu will suddenly collect thousands of pages from you, but within a certain period of time after Baidu's collection, it will search again. If your website content is worthless, it will be discarded. A certain number of "original articles" will be added manually after collection. Why put quotation marks? Because originality is not easy to write. Here is a simple way to deceive spiders. Find some similar articles. Change the title and disrupt the paragraph format. Of course, you can actually write a paragraph yourself, which will produce an original article. Then, just put a few more "original articles" on the home page.
Third, the theme of Baidu website:
The theme of Baidu website is that the engine blocks keywords or conflicts with the law. Now is a harmonious society, and it is best not to participate in many sensitive words and topics.
Fourth, the domain name of Baidu website:
If the domain name of Baidu website is blocked or punished by the engine, then we can check whether the domain name has been used before. Before applying, enter the domain name you want to register directly in the engine. If the main engine does not return data, it should not be used.
Fifth, the structure of Baidu website:
If the structure of Baidu website is not clear and there is a dead chain, the search engine will lose its way on the website. Then please make a good website map.
Sixth, Baidu website revision:
If Baidu's website has not been modified, it has been submitted to Baidu, and there will often be major changes and updates, and the categories and titles will be changed. These are all taboos that cause Baidu optimization. You must first set a good position and stick to it. New categories and content can be added to the website, but it is best not to delete the old content at will. If you want to change the space, change it in advance to ensure that the previous space content will continue to exist for some time.
Seven, Baidu website link:
If Baidu website lacks external links, or external links are gradually reduced, then Baidu will definitely reduce its attention to your website and gradually reduce the content included. The link quality here is very important. Junk links must not be brought, and dead links will be lost. Check the external links of the website, exchange them if there are few, or post some good posts in some big forums and leave links. The more people reply, the better the effect. If there is a link in the website to a blocked radio station.
Eight, Baidu website space:
If the IP of the virtual host is blocked, or the IP of the implicated server of your station is blocked, your website cannot be accessed when Baidu updates, so even if the search engine wants to search your page, it cannot be included. Then, don't stop looking for some reputable service providers when buying space. When buying space, check the sites on the virtual host IP, include the situation, and close the number of sites.
Nine, Baidu website security:
Be sure to back up your website regularly and solve problems in time. Generally, Baidu is updated at night, not many personal stations are updated every day. Once an exception occurs, malicious code can be well prevented from being added or intentionally hung up.
To sum up, I hope I can help you optimize Baidu!
Third, analysis: the important role of high-quality external links in Baidu optimization
Baidu Optimization: How to be included by Baidu, the largest search engine in China, is the most concerned issue for webmasters as a new station, and it is also the key issue of how to better optimize Baidu. More precisely, how to be recognized by Baidu in a short time requires a lot of high-quality external links and original content. There is no doubt that these two methods have not changed since ancient times. As a webmaster, you must also do it. And it takes a lot of time to do it. Here is mainly about how to choose high-quality chain. Search engines believe that if your website is valuable, other websites will link to you. The more links, the greater the value and the higher the ranking. No matter whether your new website link on this website is a friendship exchange or you bought it from the webmaster forum, you should pay attention to the quality of the other website, that is, the "weight" of the other website in the search engine.
First, check Google's PR value.
Although many people say that the current pr doesn't mean anything, high pr doesn't necessarily mean high quality, but low pr generally means that the quality of the site is not good, either it is a new station or it has been punished, so you should be careful. Generally, the new station will look for links, and the other station will just do pr2-4. If it is too low, there is no need to exchange, and if it is too high, the other party will not link with you.
Second, the number of pages collected by Baidu and Google.
Of course, the more the better, but sometimes there are not many pages on the other station, and you can't ask for more than a few thousand. You should see it clearly. But if you include the first page, don't link with him. Generally, if you are punished, your site will suffer together.
Third, Baidu snapshot time.
The best thing the next day is that you search each other's website, and the time next to the website is yesterday. Generally 2-3 days is more appropriate.
Third, the site: the website, the home page is not the first on the first page.
Many webmasters say that we can't believe all this, because the home pages of many big websites are on the site instead of the home pages, but we still put safety first and would rather not.
Fourth, the key points were ignored by many webmasters, and they searched in Baidu and gg with the name of the station.
For example, I want to make a link to Changsha SEO. His station name, that is, the first few words of the title, is Changsha SEO. Then I searched for this keyword in Baidu, and naturally ranked first, indicating that such a station has a high weight, at least when Baidu links, you can rest assured.
Choose some websites that are related to or complementary to your topic.
Top three websites in search results with your keywords.
Export websites with few links.
Eight. Important websites with high traffic, high popularity and frequent updates (such as search engine news source).
Shanghai Baidu Optimization Technology Service Center: In addition to analyzing your imported links, search engines will also analyze your exported sites. If you add some website links related to your keywords, it will not only enrich the content of the website, but also help to enhance the search engine's goodwill towards your website. However, the number of export links of a page should be reasonably controlled, generally not exceeding 15, because the more export links of a page, the less income of other pages in the website. In addition to importing and exporting links, the pages of a website often link to each other, such as the "related articles" list after an article ends, which links all other articles on the same topic in the website, which is not only convenient for visitors, but also beneficial to search engines. The website should consciously link the important content page to other pages, let the search engine know that this is your important page, so as to give a higher PR value and carry out key indexing.
Fourthly, the practical method of Baidu's rapid inclusion of new stations.
70% of the traffic of China website still depends on Baidu, the leader of domestic search engine. If Baidu collects your website soon, it means that Baidu robot likes your website very much and thinks it is valuable. Baidu's first website is of course preconceived. Just like running, if you start faster than others, then you have an advantage over others! Then your Baidu optimization will naturally be better than others!
After the new website goes online, no search engine can know and confirm the existence of this website without the import link of the website. Therefore, the most fundamental thing for the new website to be included is that there are reasonable external links imported into our website, and the robots.txt file of the website has not been rejected by the search engine, so the search engine spider can enter our new website according to the external links he finds, thus completing the inclusion. However, we should also pay attention to the following:
1, the new station must not be over-optimized, and the collected data should not exceed 3000.
2. choose COM when buying a domain name. CN, com.CN contains more than cn.
3. It is very important to note that don't wait for Baidu to submit it voluntarily, otherwise it is likely to be included today and disappear tomorrow.
4. The website chooses to generate HTML, and it is best to add a website map. ..
For Baidu's current algorithm, we make the following summary, which may make Baidu quickly included.
First, the website domain name, the website domain name must be consistent with the website theme, so as to evaluate the reputation of your station with Baidu. If it is possible in the early stage, it is best to use 30 1 to turn to the site with pr value greater than 4!
Second, the website will be submitted to Baidu, as well as major search engines and directories as soon as it is completed.
Third, the content of the website, according to my experience, don't copy countless pages from the internet in the early stage of website construction in order to be included by search engines. Personally, I think it is best to write original articles. Baidu is very new and fresh! In fact, other search engines are the same, and original articles are of the greatest value to search engines! Recommend original content.
Fourth, soft text marketing. It is best to insist on publishing about five original content articles on your new website every day. And the content of the article should focus on the theme of your new website, and add hyperlinks to the keywords of the article. Reprint and publish your own original content articles in major blogs, and also provide hyperlinks. But don't post it in groupware, 70% of groupware will be punished by search engines.
Fifth, you often search the name and domain name of your site in Baidu, which is very useful for Baidu's related search, and it is easy to remember the keywords of your site.
Six, internal link strategy, links are divided into external links and internal links. Most seo people pay attention to external links but not to internal links. I tell you here that internal links are also important. Reasonable external links can easily make Baidu crawl other pages of the website along internal links.
Seventh, the external chain strategy. In the initial stage of website construction, if the company station can spend some money to buy the link of the website with high pr value, this effect is very good, which is conducive to Baidu's inclusion in the new company station. Of course, if you don't want to buy a link, you can try to link to a website with a high pr value, which is a bit difficult for a new website with a pr value of 0.
Eighth, word-of-mouth marketing, for the friends of the new station, you can use interpersonal relationships to find your friends to help you promote your station. Word of mouth marketing is also very useful. Once the traffic is up, are you afraid that Baidu will not include your station? The friendly links of websites with high weight and high relevance are the best.
Ninth, use collections, bookmarks and rss subscriptions. This method also has great practical value. You can ask your friends to collect your site and subscribe to your rss feed. For example, if your friend subscribes to your site with Botong Zhou, Baidu will easily collect it!
Tenth, with the help of Sina blog, go to Sina to apply for a blog, then go to Sina's homepage and copy something casually, add your connection on it, remember to add a hyperlink, and don't write a URL, because the purpose is to let spiders find you. Then take some time out every day, log in to the article area of Sina homepage with your registered blog user name, reply articles crazily and try to reply new articles. Never, be sure to post a reply with your blog user name. The content of the reply is very casual, and you can also make a casual expression. Let's make statistics. Baidu will be included for 2 hours at the earliest and not more than 3 days at the latest. Because the spider on Sina's homepage will never leave, it will directly connect to your blog through your user name, which actually plays the role of super connection. Then climb to your station through your blog. After all, the spider is not a person, and it will misjudge that you and Sina are friendly through this high-quality connection. Therefore, your site will definitely be included. Before Baidu doesn't include it, update some articles on the blog, add a hyperlink to your site in the article, and then go to Sina's homepage to comment. It's usually quick, but it's tiring.
Verb (abbreviation of verb) 30 1 turn code and error PR value
Because the original domain name is not good enough, your website changed the domain name. Because the original website system is inconvenient to use, your web page path needs to be changed. This is when you need to use the steering function, otherwise the wasted traffic will be gone.
The URL redirection methods mainly include: 30 1 redirection, 302 redirection, JavaScript redirection, PHP/ASP/CGI redirection, webpage meta-refresh, etc. However, many of these methods are dangerous and may be considered cheating by search engines if they are used at will. Then how to redirect is the best and safest? I recommend 30 1 redirect to you.
Implement 30 1 turn in IIS;
1. Open internet Information Services Manager and right-click the web page or directory you want to redirect.
2. select "redirect to URL"
3. Enter the address of the target page in the dialog box.
4. Select "permanent redirect of Resources"
5. Click "Apply" to take effect.
Realizing 30 1 turn in APACHE;
Redirectpermanent//
Implement 30 1 turn in ASP-VBScript;
Implement 30 1 turn in PHP;
Title ("");
& gt
Realizing 30 1 rpm in Coldfusion;
Implement 30 1 turn in CgiPerl;
$ q = newCGI
Print $ q-& gt；; Redirect ("/");
Implement 30 1 turn in Jsp(Java);
Achieve 30 1 rpm in Asp.net;
Implement 30 1 turn in Ruby;
defold_action
Title [" Status "]= "30 1 permanently move"
Redirect to "/"
end
-
What is a false PR value?
False PR value refers to using 30 1 permanent forwarding and 302 temporary forwarding to point the domain name to another website with higher PR value, thus improving the PR value of the obtained domain name.
When general search engines handle 30 1 and 302 rpm, they usually regard the target URL as the URL that should actually be included. For example, if we put it, it is the target URL that is included.