Xingtuhui hired Chen, former vice president of Dongfeng Renault, as the general manager of the marketing center.

(Text/Peng Kefeng) Just after the Spring Festival, the personnel adjustment of car companies continues. A few days ago, the former vice president of Dongfeng Renault joined Chery's high-end brand Xingtu as the general manager of EXEED Xingtu brand marketing center. Jia Yaquan, vice president of Chery and general manager of Chery brand marketing center, no longer holds the post of general manager of Xingtu brand marketing center.

It is said that since Jia Yaquan is in charge of Chery's domestic marketing department as a whole, Chen still needs to report to Jia Yaquan after joining Starway. In addition, Yang Ning, deputy general manager of Chery Marketing Company and brand director of EXEED Star Road Brand Marketing Center, has also been transferred from Star Road to Chery headquarters.

20 18 1 1, Chery Automobile officially released a brand-new high-end brand Xingtu. 20 19 Starway announced the famous singer Jane Zhang as the brand spokesperson. It can be seen that Chery has high hopes for the road of stars.

According to public information, before joining Starway, Chen worked in Dongfeng Citroen brand for many years and served as general manager of Dongfeng Citroen. On May 20 16, Chen came to work in Dongfeng Renault Company. But judging from the current situation, the decline of French cars is a foregone conclusion, and the situation of Dongfeng Renault is even worse. Under such circumstances, it is a good choice for Chen to leave Dongfeng Renault and come to Xingtu. However, Chen Can Xi led Starway to realize the dream of Chery brand upward? Let's wait and see.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.