APP analysis method and competing product analysis are the same when analyzing any product. Here, I have sorted out some contents of competing products analysis summarized before, which are more suitable for newcomers and shared with you.
1, select competing products and make a good positioning.
Generally speaking, it is best to choose two products, at most three, to analyze competing products. So, how do we get competitive products?
Baidu searches for similar product keywords. Suppose your product is a card game with the theme of Three Kingdoms, you can enter the main keyword "Three Kingdoms".
",generally ranked in front of the natural ranking, Baidu's products in front of the bidding promotion are competing products.
Search for keywords in major mobile application markets, such as App Store, App Store and pea pods.
Find the latest information on industry websites.
Consulting websites such as iResearch, DCCI and Alexa are relatively reliable channels.
There are other methods, such as participating in industry exhibitions, peer exchanges and other channels to obtain competitor information, which will not be introduced here.
2, competition and cooperation analysis, draw a conclusion.
3. According to the conclusion, put forward suggestions.
Second, product positioning
1, product positioning
Describe your products clearly in one sentence, and what kind of products are used to satisfy users or user markets, such as:
Momo: a mobile social tool based on geographical location.
2. The core objectives of the product
3. Target user positioning
Generally, the target user group is located according to the dimensions of age, income, education and region.
4. Characteristics of target users
(1) Common user characteristics: age, gender, date of birth, income, occupation, place of residence, hobbies, personality characteristics, etc.
(2) User skills: proficient in computer office and strong foreign language skills.
(3) Features related to the product:
E-commerce: shopping habits, annual consumption budget, etc.
Making friends: single or not, mate selection criteria.
Games: You like 3D games. Do you have a similar game experience?
5. User Role Card
According to the characteristics of the target user group around the target user, the user role card is established.
6. User usage scenarios
User usage scenario refers to putting the target user group into the actual usage scenario.