Enterprises participating in e-commerce transactions through the third e-commerce platform must register as members of B2B websites and pay a certain membership fee every year to enjoy various services provided by the websites. At present, membership fees have become the most important source of income for domestic B2B websites. For example, Alibaba.com collects membership fees from suppliers and Chengxin Tong in China.
2. Advertising expenses
Online advertising is the main source of profit for portal websites and the main source of income for B2B e-commerce websites. Advertisements on Alibaba's website are charged according to their location on the home page and the type of advertisements. China Chemical Network has pop-up advertisements, floating advertisements, banner advertisements, text advertisements and other forms for users to choose from.
3. Bidding ranking
In order to promote the sales of products, enterprises hope to rank themselves in the top position in the information search of B2B websites. On the basis of ensuring the accuracy of information, websites will adjust the ranking order according to the different fees paid by members. Alibaba's bidding ranking is an exclusive search ranking service for honest members. When a buyer searches for supply information in Alibaba, the information of the bidding company will rank in the top three of the search results and be found by the buyer at the first time. The chemical search of China Chemical Network is a chemical professional search platform based on the world's largest chemical website. It searches nearly 200,000 chemistry and chemistry-related websites around the world, with a total of 50 million pages. At the same time, the ranking order of enterprises is determined by means of search bidding.
4. Value-added services
B2B websites usually provide enterprises with some unique value-added services besides trade supply and demand information, including enterprise certification, independent domain name, industry data analysis report, search engine optimization and so on. For example, spot certification is a special value-added service in the electronic industry, because electronic buyers usually pay more attention to inventory. In addition, the Google ranking promotion service of electronic models is a kind of search engine optimization. Platforms like ecvv have this value-added service, and enterprises are interested. Therefore, according to the particularity of the industry, we can dig deep into the needs of customers and then provide targeted value-added services.
5. Offline service
It mainly includes exhibitions (English expressions: VirtualExpo, Exhibition, TradeShow, TradeFair), periodicals, seminars and so on. Through exhibitions, suppliers and buyers communicate face to face, and ordinary SMEs prefer this way. Periodicals are mainly information such as industry information, and advertisements can also be implanted in periodicals. Globalsource's exhibition has now become an important profit model, accounting for about one-third of its revenue. The offline exhibitions and procurement meetings held by ECVV International Trade Network have also achieved good results.