This paper will introduce this problem in detail from the meaning, design significance and application of standard color.
First, the meaning of standard color
The standard color of Tianjin Urban Construction University is dark blue, which is considered as a quiet, steady and practical color in psychology. Blue is a cool color with quiet, calm and elegant tone.
At the same time, there are many different changes in blue, such as the freshness of light blue, the romance of violet and the warmth of khaki. Therefore, it is very important to choose a suitable color scheme for logo design.
Second, the design significance of standard color
In corporate logo design, the choice of standard colors often comes from corporate brand image, market positioning and other related elements. An excellent corporate logo needs to have distinct color levels and representative dual characteristics.
The deep blue sense of science and technology and professionalism make the image of "Tianjin Urban Construction University" more vivid and powerful. Standard color can not only explain the professionalism and stability of the enterprise, but also convey the connotation quality of the enterprise with vivid, gentle and soft images.
Third, the use of standard colors.
In the process of logo design, the use of standard colors is widely used, and its purpose is to reflect the specific corporate image and on-the-spot experience. The application of deep blue is a successful example of logo color design in all enterprises and institutions.
In the "Tianjin Urban Construction University" campus, dark blue has become one of the socialist colors, and has been applied to buildings, uniforms, souvenirs, signs and many other aspects. The application of dark blue is not only a modification of the university logo, but also reflects the school's philosophy, temperament and beliefs.
Expand knowledge:
1. The choice of standard color is determined by the brand image to be expressed by the enterprise itself. Generally speaking, the standard color should pay attention to management norms, unified management and interpretation, be different from other related corporate logos, and be easy to identify and remember.
2. Color is closely related to psychology. At present, there are many institutions specializing in color psychology, and their research results prove the potential influence of color on people's psychological feelings.
3. In logo design, the collocation and selection of colors is very important for establishing brand image and publicity effect. Different color combinations will convey different information, which can affect people's cognition of enterprises and directly affect consumers' willingness to buy.