First, there are less than 40 letters a month, but the response rate is over 20%.
There are many salesmen who send thousands of open letters a month, but few really reply. I can only send less than 40 letters a month. I am ashamed of this figure, but the response rate is over 20%.
Because the role of the buyer is different and the industry is different, the way and content you need to show are also different. The industry status of buyers, the demand for suppliers, purchasing preferences, personality differences, etc. will all affect the reply rate of opening letters.
Although the high response rate cannot be easily copied, a formula can still be extracted from actual combat:
High response rate = basic search, correct target (preliminary investigation, targeted)
+Avoid spam filter words
+Good title
+Less pictures, less links
+The writing is concise and clear.
+There is a key point to attract customers.
+Luck or opportunity
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Basic search, target to the right
(Preliminary investigation, targeted)
The opening letter is wonderful, but can you guarantee that it will be delivered to the real buyer? Do a preliminary investigation first, the preliminary work is necessary!
02
Avoid spam filtering words
What kind of mail will be judged as spam? According to the judgment rules of the International E-mail Association, the frequency of sending is too fast and the content is repeated too much without the permission of the recipient;
The other party didn't subscribe, but the sender sent the attachment; The email contains junk high-frequency words.
Therefore, even if you use templates to send opening letters, please try to set templates with different contents, and don't send them too frequently.
03
Effective ownership
A good title is particularly important. When the buyer receives the email, he decides to read it or delete it directly within 3 seconds at most, so he must not be careless about the title of the letter.
Therefore, if the title line can't catch your attention, you can delete your open letter with one click. If you often receive new product promotion letters from abroad, you will find that the email titles of Europeans and Americans are usually informal and relaxed sentences.
04
Less pictures, less links
Try not to use pictures and hyperlinks in the first email. Many anti-spam mechanisms are sensitive to pictures! Although the picture will be direct, the spam filter doesn't think so.
Some foreign email clients don't display pictures by default, so your pictures become blocked pictures!
You don't need a hyperlink if you can. Never write "For more details, please visit our www.xxxx.com" in the text. Some anti-spam mechanisms are very sensitive to links in text.
05
The text is concise and clear.
The body of the email is also important. Be sure to express your meaning clearly in a limited space. If you can express it in one word, don't use two words. Try to compress and recompress, actively change the passive voice, and omit as much as possible.
06
main points
An obvious rule in letter opening is that how much you know about the client's company will arouse the interest of the other party.
To put it bluntly, if you want to enter the other party's field of vision, you need to know this customer in advance, so that your email can have "material" and attract the attention and interest of the other party.
07
Luck or opportunity?
There is nothing to say about this, but it is very important! When the time is good, you can even subvert all the above contents!
Sometimes an obscure letter will reply to you as long as the customer wants to change suppliers or increase suppliers and send it to your spam box.
But we can't rely on luck, because success is never just about luck!
Second, the most troublesome email title can be used.
Following the above principles, a good open letter is basically available. I'd like to offer some ideas for the email titles that are the biggest headache for my friends:
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Look for information on the customer website.
Browse the customer's website to see if there are obvious company slogans, core values, president's speech, etc. And then borrow the content and put it in the title so that the other party can't open it.
For example, I once found a customer, and after preliminary investigation and analysis, this customer was a real buyer.
The title of my email is "Recipient: GDP Company-Professional Manufacturer-Safety Vest".
I waited for two days after the release, but there was no reply.
I sent it again, but there was still no reply. At this time, I saw a big word "protect your daily work" on the customer website.
Then, I changed the title bar to "guarantee your daily work, can we participate?" .
It didn't take long for the other buyer to reply "Thank you for your interest in applying for our supplier …".
02
Taking the interests of customers as the goal, the more specific the better.
For example, customers are in the same industry, but you can't see this product on the website. I wonder if the other party makes this product:
Initial setup: Expand your safety product range with economical products -pis Company.
Then it was reformed: economic security products-up-pis company with 20% income.
Together with another company, it finally turned into:
Recipient: GDP INC-revenue increase of economic security products-PIS company.
Note: GDP INC-revenue of economic security products increased by 20 %- PIS company.
03
With the main product as the title, it is clear at a glance.
For example: Recipient: Purchasing-Featured Products/Safety Vests -pis Company.
04
With specific market information as the title.
For example, piscompany: Non-woven materials rose in April.
05
Express your intention directly.
For example, how can we become your possible supplier -pis Company?