Internet value-added services refer to services provided through the Internet in addition to basic services such as domain name registration and virtual hosting. Mainly based on the network community, through the communication and interaction between users, it stimulates users' needs for self-expression and entertainment, thus providing individual users with various personalized value-added services and virtual goods consumption services that can only be obtained through payment. The main services include membership privileges, online avatars, props, personal space decoration, personal dating services, etc.
The value-added service mode of network information is to establish a "comprehensive, authoritative, practical, interactive and safe" portal system with the help of advanced and reliable information technology to meet users' demand for comprehensive information and realize the unified organization, management integration and development and utilization of various information resources. Games, voice chat, videophone and SMS are all Internet value-added services.
For example, Baidu's Internet value-added services include membership services, community services, games and entertainment. Related news types are information flow, such as Baidu Mobile and Baijiahao.
Expanding data value-added services will help enterprises win customers and customer loyalty, as follows:
1. Enterprises can expand and strengthen customer relationships by providing value-added services, thus winning customer loyalty. At this time, enterprises need to design appropriate value-added services to make up for the limitations of this single transaction. This kind of value-added service can extend and consolidate the relationship with customers by increasing the number and points of contact with customers, and then create customer loyalty.
2. Enterprises can create customer satisfaction by providing value-added services and create obstacles for customers to change their business to win customer loyalty. From the definition of value-added service, we can know that it is a supplementary part of core products or services, so value-added services are often used to improve products or services to make up for their shortcomings.
3. When choosing value-added services, we should consider the relationship between value-added services and core products or services of enterprises. The relationship between value-added services and core products may be close or loose. The closer the relationship, the more value-added services can make up for the lack of core products. The more value-added services can be truly accepted and used by customers, the customer value can be improved, the customers are satisfied, and even the loyalty to enterprise products can be established.
Baidu encyclopedia-value-added service
Baidu encyclopedia-value-added service