Ensuring the safety of goods and consumers is the most fundamental starting point of packaging design. In the design of commodity packaging, we should consider the safety protection measures in storage, transportation, display, carrying and use according to the attributes of commodities. Different goods may need different packaging materials. At present, the available materials are metal, glass, ceramics, plastics, cardboard and so on. When choosing packaging materials, we should not only ensure the seismic, compressive, tensile, extrusion and wear-resistant properties of the materials, but also pay attention to the sun protection, moisture-proof, anti-corrosion, leakage prevention and fire prevention of the goods to ensure that the goods are intact under any circumstances.
2. Promote ideas
Promoting commodity sales is one of the most important functional concepts in packaging design. In the past, people mainly relied on the sales promotion and introduction when buying goods, but now supermarket self-selection has become the most common way for people to buy goods. In the process of open-shelf shopping, commodity packaging naturally acts as a silent advertisement or a silent salesman. If commodity packaging design can attract consumers' attention and fully stimulate their desire to buy, then packaging design truly embodies the promotion concept.
3. The concept of production
While ensuring the beautiful appearance, packaging design must consider whether the design can achieve accurate, rapid and mass production, and whether it can help workers to process, shape, package and seal quickly and accurately. In commodity packaging design, we should choose suitable packaging materials according to the attributes, use value and consumer groups of commodities, strive for the unity of form and content, fully consider saving production and processing time and speeding up commodity circulation.
4. Humanization concept
Excellent packaging design must adapt to consumers' storage, transportation, display, carrying and opening of goods. Therefore, in the design of commodity packaging, we should make the box-shaped structure reasonable in proportion, rigorous in structure and exquisite in shape, pay attention to the beauty of shape and material, the beauty of contrast and coordination, and the beauty of rhythm and rhythm, and strive to make the box-shaped structure fully functional and exquisite in appearance to adapt to production, sales and even use. Common commodity packaging structures mainly include portable, hanging, open, windowed, closed or a combination of several forms.
5. Artistic concept
Excellent packaging design should also have perfect artistry. Packaging is an art that directly beautifies commodities. Goods with exquisite packaging and high artistic appreciation value are more likely to jump out of a lot of goods and give people beautiful enjoyment, thus winning the favor of consumers.
6. Environmental protection concept
The environmental awareness of modern society has become the consensus of most countries in the world. Under the trend of eco-environment, only the commodity packaging design that does not pollute the environment and endanger human health can become the final choice of consumers. Especially in food packaging, we should pay more attention to green packaging.
7. The concept of visual communication
The essential feature of visual communication is simplicity. Too much decoration will only interfere with each other, and it is difficult to highlight the packaging theme, which will not only affect the visual impact, but also mislead consumers' thinking. According to the law of visual communication, in the process of commodity packaging design, unnecessary visual elements should be removed as much as possible, visual themes should be strengthened, and the most creative and expressive visual communication methods should be found.