E-commerce website promotion: 1, Million Net Home 2, Alibaba 3, HC 4, Mingwan 5, EasySun.com.
Domestic website promotion
Domestic website promotion refers to the promotion of websites to well-known domestic websites and search engines. International promotion refers to the global website promotion, mainly refers to the website promotion of world-famous websites. Google's best international promotion at present. Effective ways to promote enterprise websites.
The survey shows that the vast majority of people use search engines to query information online, and the most visited websites are major portals. Enterprise supply
The information sought focuses on some large BtoB e-commerce websites (such as Ali and HC), individuals go to some large BtoC or CtoC business websites (such as Maimai.com, Taobao.com and eBay.com) to buy and sell goods, and various professional industry websites (such as various chemical websites, building materials websites, training websites and some forums). Therefore, the website promotion we want to do is to make your website occupy a favorable position in various search engines, so that people can easily search for you (they are all looking for information related to your products or services, and it can be said that you can be found to be a prospective customer or a potential customer). Another thing is to put your website information in a popular place, improve the exposure and let everyone see you (this is the same as advertising on TV and newspapers). So the website can have a high number of visitors through comprehensive promotion. Let enterprises get the maximum benefit through the internet.
(b) Website promotion strategy:
Search engine comments
Statistics show that more than 50% of spontaneous visits come from search engines; Filling search engines effectively is one of the necessary means to improve attention; When adding a search engine, we should not only pay attention to the wording and selection of the engine, but also pay attention to tracking the effect of adding it regularly and making reasonable corrections or supplements. Submit websites to well-known search engines and directory websites such as Google, Yahoo, MSN, Sohu, Sina, Baidu, etc. The websites can appear in the search results list through the submitted keywords. These collections usually take some time.
Guo Yan Liu Yin method
Visit a large number of similar websites or popular network platforms, and publish news and forum information (which can be realized by technical means). The content mainly includes: introducing this website or publishing some fine content of this website to attract fans to visit.
Alliance strategy
First of all, realize the exchange of needed goods between similar websites, establish alliances and follow me; Secondly, establish website alliances of the same industry (cultural industry) and the same type (interactive community) to promote each other; Join forum alliance, network extraction alliance and map extraction alliance.
Database strategy
Paying attention to the collection and collation of online surveys, user data, access statistics and other data, and conducting objective analysis, not only guide customer behavior, but also provide realistic and authoritative opinions for website construction, which is the core of database strategy. (1) Survey: Conduct some small surveys on the webpage, ask an interesting question and let visitors vote. Voters may come back tomorrow or next week to check the survey results. (2) Award-winning activities: Continue to engage in some award-winning activities. Prizes don't need to be too expensive, as long as they are slightly useful to your visitors. They will often come to see the results. (3) Quiz: There should be quizzes and the answers should be published every week. Participants will see the correct answer. (4) News: providing news related to the theme. Most people like the latest news. If you can be their first-hand source, they will visit again.
Join the friendship link alliance
One of the biggest benefits of joining the friendship link alliance is that it can not only improve the exposure of the website on the Internet, but also increase the number of reverse links and the pr value of the website. Because the registered friendship link alliance left the information of the website, I created a self-help friendship link system for myself, so that others can add my friendship link without informing me, making the friendship link easier. There are also some dirty websites registered on the website of Friendship Link Alliance. These websites are uneven, so when you make friendship links with these websites, you must look at the value of the other website and see if this friendship link is good for the traffic of your website.
Ruanwen got a promotion.
Soft articles are written, published and promoted in a planned way from the perspective of users, industries and media, so that every soft article can be translated and published by various websites to achieve the best results. Soft articles should be written with value, so that users can gain something from reading them, and the title should be written to attract website editors, so as to achieve the best publicity effect.
Word of mouth promotion
Through the free service or the planned new carrier, according to the usual routine of word-of-mouth promotion, urge users to help us carry out word-of-mouth promotion. Ma Yun's word-of-mouth marketing: "I can't even find my opponent with binoculars" "The most unreliable thing in the world is the relationship" "A man's looks and IQ are inversely proportional" and "If I can succeed in starting a business with Ma Yun, most young people can succeed in starting a business". I think these words are familiar to everyone. For example, what was your first reaction after I said these words-Ma Yun! This is their "word of mouth marketing"!
Bbs promotion
Only by sorting out the 50 most popular websites with related topics, posting in a planned way and doing the details well can we have good results. Here, Chinese enterprises promote Liu Yuhan to share a key point with you: not more jobs, but top! Actively participate in online discussion groups or forums, and add the website's signature to the speech. Forum publicity is the hardest and fastest of my many website publicity methods. Every day, dozens of theme posts are posted in those big forums outside, and hundreds of times are posted. But in those big forums, there must be a lot of vest replies, otherwise the advertising effect is very poor. There are many ways to promote websites online, but most people have done it once, so when many people use this method, the effect is not obvious. In fact, the biggest way to post in the forum is to choose good materials (which must be very popular), and then go to the relevant hot forums to post publicity.
Navigation website login
After the website construction is completed, the first thing to do is to submit a new website to the major search engines. Search engine submission includes submission to search engine crawler and submission to classified directory. The purpose of submitting to the search engine crawler is to let the search engine include the website in the index database. The way to check whether a website is included in a search engine is to search the website directly in the search engine to see if you can find the website results, or you can get the specific number of pages included by entering the command site:yoursite. Submitting the classified catalogue to the search engine has two purposes: one is to help users search the website through the classified catalogue, and the other is to obtain high-quality external links for the website, which is helpful to increase the link breadth of the website. Desktop production company's own computer desktop, the desktop is very beautiful and attractive, put it on the company's website and download it for free on major websites.