Brand management consulting refers to the management consulting service based on the development needs of group enterprises, with brand informatization as the core, to help enterprises better understand their own brands or products and formulate long-term development strategies. Brand informatization is a dynamic process of brand development by means of electronic information technology. It is based on communication technology and network, and is established in the brand management process of brand-new refined information management which combines production and sales, brand identification and brand strategy. A brand is a sign that distinguishes it from other competitors' products or services. It is the intangible value of an enterprise and a symbol of wealth. In fact, due to cultural differences and different values, consumers' requirements for brands will be diversified and even personalized. It should be noted that brand image is not always positive.
Influence of informatization on brand: brand informatization is the product of catering to market development demand and conforming to the trend of brand strategic innovation. With the rapid development of digital advertising communication and information network, brand has become an invisible force to promote economic development and cultural progress. The effective integration of information means makes the brand deeply rooted in the hearts of the people in the process of transmitting brand value to consumers, and its culture and concept are constantly interpreted and extended.
Informatization contributes to the formulation of brand positioning.
Informatization contributes to the promotion of brand added value.
Informatization helps to promote brand development.